National Marketing Manager at Internet Brands

Job description

We are seeking a National Marketing Manager to lead all marketing efforts for our Apartments Division. This position will head up the development and execution of marketing campaigns as well as the day-to- day department needs. The right person for this role is someone who is very comfortable working in a fast-paced, creative environment and someone who has a strong ability to prioritize and handle multiple projects. This person should be a self-starter, have a high attention to detail, be able to follow through on projects from start to finish, have a can do attitude and an eye towards innovation. Our ideal candidate would be adept at utilizing AI in working with large datasets, as well as performing broad market research. We are looking for someone with experience marketing to property management companies, in a B2B capacity. Duties of the National Marketing Manager include: ● Managing all marketing for the Division and activities within the marketing department ● Contributing toward the marketing strategy for the company in line with Divisional growth objectives ● Coordinating B2B marketing campaigns with sales activities ● Developing and Overseeing the Division’s marketing budget ● Utilizing AI tools to analyze and synthesize internal data in support of external marketing messaging ● Coordinating and managing all tradeshow activities ● Creating and publishing of all marketing material in line with marketing plans ● Planning and implementing B2C promotional campaigns ● Managing and improving B2B lead generation campaigns, measuring results ● Overall responsibility for brand management and identity ● Perform ongoing market research with the assistance of proven AI solutions, reaching conclusions and reaching business decisions more efficiently ● Preparing online, print, and email marketing campaigns, both B2B and B2C ● Monitoring and reporting on effectiveness of marketing communications ● Creating a wide range of different marketing materials enabling sales team success ● Publish written and video content, highlighting analysis of our industry leading data store ● Working closely with Product team and assisting with new product launches ● Maintaining effective internal communications to ensure all relevant Divisional functions are kept informed of marketing objectives ● Analyzing potential strategic partner relationships for Divisional marketing Requirements of the role: ● Bachelor degree in Marketing. ● Minimum two years of experience in a corporate-level marketing role, specifically focused on marketing to multifamily property management organizations. ● Strong analytical, project management, and communication skills ● Proven experience developing and managing a full departmental P&L ● Confident and dynamic personality ● Strong creative outlook ● Public speaking experience preferred ● Design background a plus About Internet Brands: At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to be in the low $100ks . We expect the compensation for this role to depend on your skills, qualifications, and experience. We encourage all interested candidates to apply. In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process. Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus. Internet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO). Notice to California residents: you can find information about our privacy practices, on: internetbrands.com

Requirements

Must-haves

We are seeking a National Marketing Manager to lead all marketing efforts for our Apartments Division.
This position will head up the development and execution of marketing campaigns as well as the day-to-
day department needs. The right person for this role is someone who is very comfortable working in a
fast-paced, creative environment and someone who has a strong ability to prioritize and handle multiple
projects. This person should be a self-starter, have a high attention to detail, be able to follow through
on projects from start to finish, have a can do attitude and an eye towards innovation. Our ideal
candidate would be adept at utilizing AI in working with large datasets, as well as performing broad
market research. We are looking for someone with experience marketing to property management
companies, in a B2B capacity.
Duties of the National Marketing Manager include:
Managing all marketing for the Division and activities within the marketing department
Contributing toward the marketing strategy for the company in line with Divisional growth
Coordinating B2B marketing campaigns with sales activities
Developing and Overseeing the Division’s marketing budget
Utilizing AI tools to analyze and synthesize internal data in support of external marketing
Coordinating and managing all tradeshow activities
Creating and publishing of all marketing material in line with marketing plans
Planning and implementing B2C promotional campaigns
Managing and improving B2B lead generation campaigns, measuring results
Overall responsibility for brand management and identity
Perform ongoing market research with the assistance of proven AI solutions, reaching
conclusions and reaching business decisions more efficiently

Nice-to-haves

Public speaking experience preferred
Design background a plus

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: jobvite
Effort: medium

Benefits

Benefits detected in the listing.

Health Insurance

Dental

Vision

401(K)

Pto

Paid Time Off