Job description

Senior Marketing Strategist, New Business Start as Senior Marketing Strategist. Grow into Head of Revenue. Build the engine that scales us. Location: Remote — travel required for speaking events & conferences (15–20x/year) Reports To: Founder & CEO (first 6 months), then COO Team: Manages Sales Coordinator (full-time); future hires: Hunter + Marketing Specialist Start: ASAP About RedRover RedRover Marketing is one of just two private, full-service B2B agencies in the U.S. that guarantees marketing ROI. Since 2006, we've built a proven process for generating strong, predictable growth for mid-market B2B companies. While we have a strong concentration in manufacturing, industrial, and professional services, we work across a broad range of B2B industries. We don't just build campaigns. We crash the ceilings limiting our clients' growth — and we put our money where our mouth is with a performance guarantee. Our founder closes most qualified proposals through deep diagnostic work and founder-to-founder trust. We generate consistent, high-quality leads through a proprietary speaking program with 40+ engagements per year. The engine works. We need someone to run it. The Opportunity This is not a traditional sales hire. You will be the revenue engine behind a high-performing consultancy — managing every stage of the sales process from lead capture through close, and eventually building and leading a small revenue team beneath you. In year one, you feed the founder's pipeline and learn the methodology deeply. By month six, you're closing smaller engagements independently. By year two, you own the full sales motion — and you're hiring your own hunter to open a second channel. This role has real runway. If you want to grow into a Head of Revenue role at a company doing exceptional work, this is it. What You'll Own Speaking Event Ownership (End-to-End) Our founder speaks at two types of events. Your role differs by format: Conferences & summits — you attend, present alongside the founder, work the room post-talk, capture every lead on-site and own the exhibit booth Small peer group sessions (10–25 CEOs each) — you do not attend these; the founder speaks solo. Your job is to own everything before and after, with the support of the sales coordinator: Pre-event communication with organizers and hosts Managing leads collected at the end of each session Sending the first follow-up to attendees -- and dropping them into our automated nurture campaign Lead Nurturing & Pipeline Development Persistent, strategic nurturing of slow-to-respond leads over weeks and months Runs exploratory calls independently for qualified prospects Captures as much discovery information as possible during the exploratory call — remaining items are collected via a follow-up checklist sent to the prospect afterward Manages all scheduling, calendar coordination, and CRM hygiene Proposal & Discovery Support Customizes the discovery call facilitation guide Takes first draft of every proposal — founder collaborates on content and delivers Attends all discovery calls alongside the founder Owns all post-proposal follow-up and deal coordination Team Leadership (Immediate + Future) Manages full-time Rev Ops Specialist (sales coordinator) from day one Hires and leads a Hunter (new channel development) in year two Who You Are Background 5-8 years in marketing strategy, B2B consulting, or agency-side business development Deep fluency in how mid-market B2B businesses grow through marketing — experience in manufacturing, industrial, or professional services is a plus, though we work across many B2B industries Track record of winning business through marketing strategy expertise, not just relationship management Comfortable presenting to and building relationships with founders and CEOs Strong written communicator — you can draft a proposal that reflects genuine marketing strategy insight and offers clarity into complex subject matter Genuinely tech-savvy — fluent in CRM platforms, digital communication tools, and modern sales workflows and automation (HubSpot experience a big plus) AI-proficient — you actively use AI tools (ChatGPT, Claude, etc.) to work faster and smarter, not as a novelty How You're Wired You think in marketing strategy first, tactics second You're self-directed — you don't need handholding to own a process You're hungry to grow with the company, not just fill a seat You thrive on helping founders and CEOs see around corners, on challenging their marketing thinking, and on shaping smarter growth strategies You are a natural with understanding data and analytics You are a persuasive storyteller You persevere despite the obstacles You have an insatiable curiosity You are highly coachable You are known for your problem-solving abilities Not a Fit If Your background is pure sales with shallow marketing strategy depth You need a large company infrastructure to perform You're not willing or able to travel 15-20 times per year for speaking events and conferences You're looking for a role where success is measured by hours logged — we're energized by outcomes, not activity Our Sales Process Step 1 - Exploratory Call - You own Step 2 - Follow Up Checklist - You own Step 3 - Discovery Call + Proposal Draft - You attend discovery w/ founder; you collaborate on the proposal with the founder Step 4 - Proposal Presentation & Close - You attend with founder; founder leads (initially) Your Growth Trajectory Day 1-90: Shadow the founder, absorb the methodology, own speaking event logistics (w/ your sales coordinator), begin running exploratory calls Months 3-6: Close smaller engagements independently; Marketing Specialist hired and onboarded onto the team Year 2: Run the full sales motion independently; hire and manage a Hunter to open a new sales channel; founder focuses on speaking and delivery Year 3+: Opportunity to grow into Head of Revenue — for the right person who demonstrates performance and deep alignment with our pack values. Not a guarantee, but a real path Must-Haves Every candidate must demonstrate the following. These are non-negotiable. B2B Marketing Strategy Experience 5+ years developing and presenting B2B marketing strategy — not executing tactics, but setting direction Marketing Agency or Consultancy Background 3+ years at a marketing agency or B2B consultancy — where you sold or supported the sale of strategic services, not just delivered them Selling to CEOs & Business Owners 3+ years of direct, consultative selling to CEOs, Presidents, or business owners — not procurement, not marketing directors Closing Six-Figure Contracts Personally closed or co-closed engagements of $100K+ — ideally in a services or consulting context, not product sales Long, Consultative Sales Cycles Comfortable managing sales cycles that can range over 6 months — patient, persistent, and strategic about keeping momentum without being pushy Tech Savvy & AI Proficient Actively uses AI tools in daily work — not experimenting, but genuinely integrated. Fluent in CRM platforms and modern sales and marketing tech stacks Why This Role? You'll step into a sales methodology with a strong close rate on six figure engagements — that's rare You'll have real ownership from day one — including process, team, and strategy The founder is investing in you as a successor, not a cog The lead gen engine already works — your job is to convert more of it and, over time, take as much weight off the founder as possible so she can focus on what only she can do You'll build a team, not just a book of business How to Apply We're looking for someone who reads this and thinks: 'This is exactly where I want to be.' If that's you, apply here . About Culture Index™ After you apply for this position, you will receive a thank-you email along with a link to a short survey. It's important that you complete this workplace preference survey, as your application cannot be reviewed until it's complete. Great news, though, as it only takes 8-10 minutes to complete. Learn About RedRover's Culture To learn more about our unique best-in-breed culture, click here . RedRover is an Equal Opportunity Employer. We review every application personally.

Requirements

Must-haves

Senior Marketing Strategist, New Business
Start as Senior Marketing Strategist. Grow into Head of Revenue. Build the engine that scales us.
Location: Remote — travel required for speaking events & conferences (15–20x/year)
Reports To: Founder & CEO (first 6 months), then COO
Team: Manages Sales Coordinator (full-time); future hires: Hunter + Marketing Specialist
Start: ASAP
This role has real runway. If you want to grow into a Head of Revenue role at a company doing exceptional work, this is it.
What You'll Own
Speaking Event Ownership (End-to-End)
Our founder speaks at two types of events. Your role differs by format:
Conferences & summits — you attend, present alongside the founder, work the room post-talk, capture every lead on-site and own the exhibit booth
Small peer group sessions (10–25 CEOs each) — you do not attend these; the founder speaks solo. Your job is to own everything before and after, with the support of the sales coordinator:
Pre-event communication with organizers and hosts
Managing leads collected at the end of each session
Sending the first follow-up to attendees -- and dropping them into our automated nurture campaign
Lead Nurturing & Pipeline Development
Persistent, strategic nurturing of slow-to-respond leads over weeks and months
Runs exploratory calls independently for qualified prospects
Captures as much discovery information as possible during the exploratory call — remaining items are collected via a follow-up checklist sent to the prospect afterward
Manages all scheduling, calendar coordination, and CRM hygiene
Proposal & Discovery Support
Customizes the discovery call facilitation guide
Takes first draft of every proposal — founder collaborates on content and delivers

Nice-to-haves

Deep fluency in how mid-market B2B businesses grow through marketing — experience in manufacturing, industrial, or professional services is a plus, though we work across many B2B industries

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: bamboohr
Effort: medium