Job description

• Lead the strategic direction and execution of digital marketing on pureplay retailer and owned platforms across Wonderful Brands, FIJI water and JUSTIN Wines. • Analyze complex consumer behavior, campaign performance, and search data to develop actionable insights and guide marketing strategy and tactical decision-making. • Strategize, budget and plan full-funnel digital marketing programs understanding brand and retail customer challenges and opportunities in order to have our digital marketing plans support broader initiatives. • Lead, mentor and develop a team of digital marketers and data engineers, providing guidance on strategies, optimizations and spend allocation while maintaining accountability for overall departmental performance, budgets, dashboards and results. • Negotiate contract terms, media rates, and value-added placements with retail media network partners to maximize ROI and secure preferred inventory access. • Collaborate with the sales team to continue strategic partnerships and approach to retail media networks and the role of digital marketing in omnichannel grocery. Present digital marketing strategies, budget plans, and performance results to brand and cross-functional stakeholders, distilling complex data and platform mechanics into compelling, easy-to-understand narratives. • Research and assess industry trends, competitive dynamics, and emerging technologies to inform strategic planning and enhance digital marketing performance. • Drive the understanding, awareness and importance of digital marketing within the organization. • At least 10 years experience with hands-on digital marketing for Amazon, DTC, Instacart, Walmart and other retail media networks. • Deep hands-on experience with programmatic ads. • Bachelors degree in data science or marketing. MBA or MS preferred. • CPG, specifically food and beverage experience is desirable. • Deep understanding and direct hands-on experience with backend campaign optimization including audience targeting, bidding strategies and reporting capabilities with proven success in driving scalable campaigns whilst achieving financial KPIs. • Comprehensive knowledge of the Amazon ecosystem, Amazon Ads and Amazon DSP platform and other Retail Media Networks in the US Grocery Sector such as Walmart Connect, Roundel, MAP, Carrot Ads and Criteo. • Proficiency in analytics and reporting tools including Amazon Marketing Cloud (AMC) and Google Analytics. Proficient in cloud-based SQL programming and data mining. • Strong analytical skills and an ability to use data to formulate data driven decisions. • Be a strategic thinker and be able to challenge and be challenged to think outside the box. • Ability to handle multiple competing priorities as this role spans 6 brands and dozens of accounts in a fast-paced environment. • Ability to present to cross functional teams and leadership, distilling complex ideas into exciting retail growth concepts. • Have a curiosity for the latest eCommerce trends and a drive for continuous learning of ad theory, AI impacts and algorithm changes. Pay Range: $180,000 - $220,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience. • Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: • 24/7 online physician consultations • virtual mental health resources • life coaching • engaging employee community groups • cash rewards for healthy habits and fitness reimbursements • library of on-demand fitness videos • Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. • Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses. • Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward. • Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace. • Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1 in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com . • Giving Back to the Community: Make a difference with Wonderful Giving , allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities. The Wonderful Company is a privately held $6 billion global company headquartered in Los Angeles, with more than 10,000 employees worldwide. Founded by Lynda and Stewart Resnick, Wonderful produces some of the world’s most recognized healthy food and beverage brands, including FIJI Water, POM Wonderful, Wonderful Pistachios, Wonderful Halos, Wonderful Seedless Lemons, Teleflora, and JUSTIN, Lewis Cellars, and Landmark wines. The company also operates Neptune Pacific, a shipping and supply chain company serving the Pacific, and Wonderful Real Estate, which develops and manages industrial properties in California’s Central Valley. To date, the Resnicks, along with their foundations and The Wonderful Company, have committed more than $2.5 billion to philanthropy and community investment primarily where its employees live and work. Wonderful is regularly named one of Fortune’s “100 Best Companies to Work For” and ranked No. 1 on PEOPLE magazine’s Companies That Care list. To learn more about The Wonderful Company, its products, and its core values, please visit wonderful.com or follow The Wonderful Company on  LinkedIn ,  Facebook , and  Instagram . For more information on the company’s corporate social responsibility impact, visit  csr.wonderful.com . The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories. EEO is the law - click here for more information

Requirements

Must-haves

Lead the strategic direction and execution of digital marketing on pureplay retailer and owned platforms across Wonderful Brands, FIJI water and JUSTIN Wines.
Analyze complex consumer behavior, campaign performance, and search data to develop actionable insights and guide marketing strategy and tactical decision-making.
Strategize, budget and plan full-funnel digital marketing programs understanding brand and retail customer challenges and opportunities in order to have our digital marketing plans support broader initiatives.
Research and assess industry trends, competitive dynamics, and emerging technologies to inform strategic planning and enhance digital marketing performance.
Drive the understanding, awareness and importance of digital marketing within the organization.
At least 10 years experience with hands-on digital marketing for Amazon, DTC, Instacart, Walmart and other retail media networks.
Deep hands-on experience with programmatic ads.
CPG, specifically food and beverage experience is desirable.
Comprehensive knowledge of the Amazon ecosystem, Amazon Ads and Amazon DSP platform and other Retail Media Networks in the US Grocery Sector such as Walmart Connect, Roundel, MAP, Carrot Ads and Criteo.
Proficiency in analytics and reporting tools including Amazon Marketing Cloud (AMC) and Google Analytics. Proficient in cloud-based SQL programming and data mining.
Strong analytical skills and an ability to use data to formulate data driven decisions.
Be a strategic thinker and be able to challenge and be challenged to think outside the box.
Ability to handle multiple competing priorities as this role spans 6 brands and dozens of accounts in a fast-paced environment.
Ability to present to cross functional teams and leadership, distilling complex ideas into exciting retail growth concepts.
Have a curiosity for the latest eCommerce trends and a drive for continuous learning of ad theory, AI impacts and algorithm changes.
virtual mental health resources
life coaching
engaging employee community groups
cash rewards for healthy habits and fitness reimbursements
library of on-demand fitness videos
Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.

Nice-to-haves

Negotiate contract terms, media rates, and value-added placements with retail media network partners to maximize ROI and secure preferred inventory access.
Bachelors degree in data science or marketing. MBA or MS preferred.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

sqlai

Platform: smartrecruiters
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

401k

Wellness