Job description

BUILD SOMETHING PEOPLE LOVE Wealthsimple is Canada’s leading financial innovator. The company offers a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending and saving. Wealthsimple currently serves more than 4 million Canadians and holds over $155 billion in assets under administration. The company was founded in 2014 by a team of financial experts and technology entrepreneurs, and is headquartered in Toronto, Canada. We're proud of what we've built — and we're just getting started. Read our Culture Manual wealthsimple.com and learn more about how we work wealthsimple.com. About the team Over 30,000 Canadian businesses already trust Wealthsimple Business to spend, invest, and help their employees save, all in one place. But most Canadian SMBs still don't know we offer business banking at all. Our team owns the growth engine that closes that gap: getting Wealthsimple Business in front of the millions of small businesses in Canada who haven't heard of it yet, and building the pipeline that lets us compete directly for a market that isn't ours yet. We work closely with the broader Marketing org but stay focused on this segment specifically. This isn't general brand awareness — it's demand for a product category most SMBs haven't considered us for. ABOUT THE ROLE You'll own net-new customer acquisition for the SMB segment: running the paid and experimental channels that create demand where none currently exists. This is a build-from-scratch role in a real sense. The acquisition engine for this segment doesn't exist yet, so you'll be defining it, testing what moves the needle, and scaling what works, rather than optimizing something already in motion. WHAT YOU'LL DO - Own SMB-specific acquisition: explore and test across channel types, paid media, partnerships, content, community, and anything else that could move the needle. No one's handing you a channel mix. Figuring that out is the job - Run the team's growth experimentation cadence: CAC/LTV analysis and funnel experiments that turn into repeatable, scalable campaigns, not one-off tests, measured through to pipeline handed to Sales - Test positioning and messaging that gets this segment to notice us for the first time - Own growth-motivated webinars and other programs aimed at reaching new audiences, not nurturing ones we already have - Partner with the Demand Gen Specialist so acquisition experiments feed nurture, and nurture insights inform where acquisition effort goes next - Embed AI into your day-to-day, creative and copy iteration, audience research, campaign experimentation, to move faster and test more WHAT YOU BRING - 4–6+ years in growth or performance marketing, with a track record of generating demand and measuring it through to downstream pipeline value - Experience building and running growth experiments: channel tests, funnel optimization, CAC/LTV analysis. You don't just execute a media plan someone else designed - Comfort operating in a segment or product with limited brand awareness. You understand how messaging, channel mix, and creative have to work differently when you're introducing a category to someone who doesn't know it exists yet, not comparing features for someone who already does - Experience running net-new-audience programs (webinars, partnerships, co-marketing) aimed at reaching new audiences, not nurturing existing ones - An analytical mindset: you use data to diagnose funnel problems, prioritize opportunities, and recommend what to do next, not just report on results - Clear written communication: able to translate test results and positioning ideas into something a cross-functional team can act on - A demonstrated habit of using AI to accelerate your work: building lead enrichment workflows, generating and testing creative at scale, or surfacing insights from data faster. You treat AI as a core part of how you work NICE TO HAVE - Experience running go-to-market for a product or benefit launch across paid, lifecycle, and product surfaces. - Experience in consumer fintech, investing, brokerage, trading, or crypto platforms. - Experience marketing specifically to small and medium-sized businesses, understanding how SMB buyers discover, evaluate, and choose financial products WHO YOU ARE - You're motivated by ambiguity and building from scratch, not maintaining an existing channel - You think like an owner. You don't wait to be told which experiment to run next - You're comfortable being judged on outcomes you can't fully control yet, because the category itself is new - You partner well. You know acquisition and nurture only work if the handoff between them is good - You're competitive in a healthy way. "Let's go win this" is a mindset, not just a talking point - You're as comfortable in the numbers as you are in the creative. This role needs both WHY WEALTHSIMPLE? 🌸 Top-tier health benefits and life insurance 📈 Long-term group savings with employer match, through Wealthsimple for Business 🌴 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year* ✈️ 90 days away: work outside Canada for up to 90 days per year* 👥 Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS 🌎 We are a hybrid team with over 1,500 employees across North America. The people are one of the best parts of working here: you'll collaborate with incredibly talented, curious, and driven teammates who are deeply committed to doing great work. *Unlimited paid sick days, Wellness Days and the 90 day away program do not apply to certain roles. ICYMI Technology & Innovation at Wealthsimple: We move quickly and build thoughtfully. That means we're always looking for better ways to work — whether that's new tools, AI, or rethinking how we approach a problem. We don't expect you to have all the answers, but we do expect curiosity and a willingness to evolve alongside the products we're building. Inclusion Statement: We're building products for a diverse world, and we need a diverse team to do it well. We strongly encourage applications from everyone, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. Accessibility Statement: We're committed to an accessible hiring experience. If you need any accommodations throughout the interview process, please let us know — we'll work with you to make sure you have what you need. We also welcome any feedback on how we can better accommodate candidates with accessibility needs. AI in Hiring: We may use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our team but don't replace human judgment – all final hiring decisions are made by people. If you have questions about how your data is used, reach out to us.

Requirements

Must-haves

We're proud of what we've built — and we're just getting started. Read our Culture Manual https://www.wealthsimple.com/en-ca/culture and learn more about how we work https://www.wealthsimple.com/en-ca/careers.
About the team
Run the team's growth experimentation cadence: CAC/LTV analysis and funnel experiments that turn into repeatable, scalable campaigns, not one-off tests, measured through to pipeline handed to Sales
Test positioning and messaging that gets this segment to notice us for the first time
Own growth-motivated webinars and other programs aimed at reaching new audiences, not nurturing ones we already have
Partner with the Demand Gen Specialist so acquisition experiments feed nurture, and nurture insights inform where acquisition effort goes next
Embed AI into your day-to-day, creative and copy iteration, audience research, campaign experimentation, to move faster and test more
4–6+ years in growth or performance marketing, with a track record of generating demand and measuring it through to downstream pipeline value
Experience building and running growth experiments: channel tests, funnel optimization, CAC/LTV analysis. You don't just execute a media plan someone else designed
Experience running net-new-audience programs (webinars, partnerships, co-marketing) aimed at reaching new audiences, not nurturing existing ones
An analytical mindset: you use data to diagnose funnel problems, prioritize opportunities, and recommend what to do next, not just report on results
Clear written communication: able to translate test results and positioning ideas into something a cross-functional team can act on
A demonstrated habit of using AI to accelerate your work: building lead enrichment workflows, generating and testing creative at scale, or surfacing insights from data faster. You treat AI as a core part of how you work
You're motivated by ambiguity and building from scratch, not maintaining an existing channel
You think like an owner. You don't wait to be told which experiment to run next
You're comfortable being judged on outcomes you can't fully control yet, because the category itself is new
You partner well. You know acquisition and nurture only work if the handoff between them is good
You're competitive in a healthy way. "Let's go win this" is a mindset, not just a talking point
You're as comfortable in the numbers as you are in the creative. This role needs both
WHY WEALTHSIMPLE?
Long-term group savings with employer match, through Wealthsimple for Business

Nice-to-haves

Experience running go-to-market for a product or benefit launch across paid, lifecycle, and product surfaces.
Experience in consumer fintech, investing, brokerage, trading, or crypto platforms.
Experience marketing specifically to small and medium-sized businesses, understanding how SMB buyers discover, evaluate, and choose financial products

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aigoaccessibility

Platform: ashby
Effort: quick

Benefits

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Pto

Wellness