Job description

Position Details Title: Retail Brand Manager Department: Marketing Reports to: Sr. Retail Brand Manager Location: Dearborn Job Classification: Remote FLSA Status: Exempt Job Band: Professional Job Summary The Retail Brand Manager is responsible for the development of the strategic marketing and merchandising direction for account partners within an assigned channel, based on meeting brand objective, department strategy, and sales goals. Plans will reflect the voice of the brand while driving demand across key markets/segments and the sell-in/sell-through of Carhartt product. This role will help to bring the Carhartt brand to life on the retail floors and online at the all-important point of decision and drive loyalty. Inspired by Hard Work At Carhartt, the values of hard work—dependability, honesty, and trust—are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission—We serve and protect all hardworking people by building durable products—we remain dedicated to upholding these principles in every decision we make and every product we create. Associate Responsibilities Collaborate with Sales, Product, Planning and internal Marketing partners to manage the transformation of the Brand Marketing strategy channel into account specific 3-year/annual plans and seasonal go-to-market execution  Act as a strategic partner and primary point of contact with assigned account partners, collaborating and developing relationships with these partners to lead highly impactful integrated marketing and merchandising plans while driving ROI Plan, develop, implement and manage retail strategies designed to drive traffic and revenue, increase brand awareness and penetrate multiple consumer segments, within a given Region and/or channel of distribution  Manage complex omni-channel marketing programs that cross multiple account partners, departments, business categories and multiple marketing vehicles  Help define and sell-in the vision for product presentation and communication that best inspires the consumer in support of Carhartt’s Visual Standards both in-store and online Develop, implement, manage and help optimize an account planning process to drive revenue, increase brand and product awareness with targeted consumer segments and support corporate Sales and Marketing initiatives at the account level Plan, track, provide monthly spending estimates and measure the annual budgets of assigned account partners by reporting return on investment (ROI) for omni-channel marketing and merchandising programs on a quarterly, seasonal and annual basis to ensure revenue goals are being achieved  Act as liaison between Sales, Planning and Marketing, helping to lead the development and activation of marketing programs delivering creative, media plans, in-store, online brand experiences and social media tools and other custom programming  Keep abreast of consumer trends by assigned channel of distribution, as it relates to social, on-line, omni-channel and retail behaviors, to develop and implement relevant and effective marketing programs that grow the Carhartt brand and business  Mid-to-high level complexity of accounts requiring strong communication amongst teams to create plans and strategy requiring understanding of business acumen  Responsible for building relationships and partnering with individuals in marketing and others (ex: Buyers, Planning, Operations, E-commerce, etc) for assigned accounts   Required Education Bachelor’s degree in a related field or equivalent years of work experience may be considered in lieu of degree  Required Skills & Experience 5 or more consecutive years of marketing experience  2 years of merchandising experience preferred  Strong background with the apparel, retail, or consumer product industry  Self-starter with the ability to plan, develop, prioritize, implement, and manage retail strategies designed to drive traffic and revenue, increase brand awareness, and penetrate multiple consumer segments, within a given channel of distribution Problem solver with strong verbal and written communication skills with attention to detail Strategic and creative thinker with the vision to push beyond what has already been accomplished  Ability to establish an independent view, effectively collaborate in decision-making, with the ability to influence and motivate others  Demonstrated understanding of accounts, channels, consumers, and competitive set relevant to assigned account partners  Intermediate merchandising skills with the ability to integrate omni-channel marketing, sales, planning, etc. Demonstrated ability to manage relationships and facilitate meetings with accounts, agencies, and external resources  Strong organizational skills with demonstrated ability to handle a variety of tasks and prioritize workload  Physical Requirements and Working Conditions Remote or in-office environment Extensive travel up to 50% This position has a Remote location: Associate will have no regular requirement to be on-site. Travel on-site is limited to special events. Carhartt is a tobacco free workplace. #LI-REMOTE

Requirements

Must-haves

Position Details
Title: Retail Brand Manager
Department: Marketing
Reports to: Sr. Retail Brand Manager
Location: Dearborn
Job Classification: Remote
FLSA Status: Exempt
Job Band: Professional
Inspired by Hard Work
Associate Responsibilities
Collaborate with Sales, Product, Planning and internal Marketing partners to manage the transformation of the Brand Marketing strategy channel into account specific 3-year/annual plans and seasonal go-to-market execution
Plan, develop, implement and manage retail strategies designed to drive traffic and revenue, increase brand awareness and penetrate multiple consumer segments, within a given Region and/or channel of distribution
Manage complex omni-channel marketing programs that cross multiple account partners, departments, business categories and multiple marketing vehicles
Help define and sell-in the vision for product presentation and communication that best inspires the consumer in support of Carhartt’s Visual Standards both in-store and online
Mid-to-high level complexity of accounts requiring strong communication amongst teams to create plans and strategy requiring understanding of business acumen
Responsible for building relationships and partnering with individuals in marketing and others (ex: Buyers, Planning, Operations, E-commerce, etc) for assigned accounts
Required Education
Bachelor’s degree in a related field or equivalent years of work experience may be considered in lieu of degree
Required Skills & Experience
5 or more consecutive years of marketing experience
Strong background with the apparel, retail, or consumer product industry
Problem solver with strong verbal and written communication skills with attention to detail
Strategic and creative thinker with the vision to push beyond what has already been accomplished

Nice-to-haves

2 years of merchandising experience preferred

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Platform: dayforce
Effort: medium

Benefits

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