Content Marketing Specialist II at VertexOne

Job description

About the Role We are seeking a hands-on Content and Brand Specialist II to develop and execute content strategy, brand storytelling, and communications across the organization. This role is ideal for a strong writer, creative thinker, and collaborative communicator who can translate complex ideas into clear, compelling content for multiple audiences. Essential Job Duties Create and manage a content calendar composed of: social posts, blogs, whitepapers, case studies, thought leadership, press releases, webinars, and content to support demand initiatives for campaigns. Communicate complex information and key messages to multiple audiences and constituencies through a wide variety of communications platforms, including speaking engagements, digital, print, social and media. Write and edit content directly, from blog posts and social and web copy to case studies and thought leadership, stepping in with additional hands for product marketing when needed. Leverage AI tools to accelerate content research, drafting, editing, and optimization—enhancing productivity while maintaining VertexOne's voice and quality standards. Optimize content for search visibility by implementing SEO best practices, conducting keyword research, and measuring organic search impact to drive qualified traffic and improve search rankings. Support team resources (or external consultants) resources to ensure they are appropriately aligned to deliver the objectives of the organization. Contribute to ensuring brand consistency across all aspects of the business, including reviewing presentations, communications, website and graphics. Serve as a Subject Matter Expert for communications and storytelling for other teams (such as Human Resources, Product, Sales, Customer Experience) to ensure thoughtful communication and care is given to all cross-functional initiatives. Support crisis communications response and contribute to messaging development. Develop and leverage relationships with key reporters and editors, media, community and/or government leaders. Job Requirements/Qualifications Required Skills and Abilities Experience: 3-5 years of progressive experience in content strategy, brand management, communications, public relations, or a related marketing communications role Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field preferred. Comparable experience may be considered in lieu of education Experience developing content programs, creating executive-level messaging, managing brand consistency, and supporting cross-functional communications initiatives Excellent storytelling, communications, and presentation skills at all levels and for all audiences Build trust and credibility through thought leadership, storytelling, and brand consistency Strong relationship management and communication skills Demonstrated ability to earn credibility and influence opinions through clear, compelling communication Experience optimizing content for SEO and measuring organic search performance Capacity to write and synthesize complex materials and communicate highly technical information in a manner easily understood Strong organizational and project management skills Preferred Skills and Experience Fluency and general knowledge of utility technology industry, including influencers in the field Curiosity; an interest and an ability to learn new concepts Excellent writer who can crystallize complex subject matter quickly and concisely Understanding of brand management principles and creative direction Experience leveraging AI tools to enhance content creation and productivity Creativity in problem solving as well as creating new content Experience partnering with creative agencies and individual contributors ranging from writers and designers to illustrators and videographers Dependability meeting deadlines in tight timeframes Fast-thinker who can solve problems both alone and with teammates in real-time Success Measures Content-attributed pipeline Organic search traffic and keyword rankings Content engagement (downloads, time on page, etc) Coverage/ Cadence of content calendar, including case studies, press release and webinars Brand consistency and growth Why Join Us? This is an opportunity to help shape the voice, brand presence, and market credibility of an organization through meaningful storytelling, strategic communications, and high-impact content.

Requirements

Must-haves

Essential Job Duties
Create and manage a content calendar composed of: social posts, blogs, whitepapers, case studies, thought leadership, press releases, webinars, and content to support demand initiatives for campaigns.
Communicate complex information and key messages to multiple audiences and constituencies through a wide variety of communications platforms, including speaking engagements, digital, print, social and media.
Write and edit content directly, from blog posts and social and web copy to case studies and thought leadership, stepping in with additional hands for product marketing when needed.
Leverage AI tools to accelerate content research, drafting, editing, and optimization—enhancing productivity while maintaining VertexOne's voice and quality standards.
Optimize content for search visibility by implementing SEO best practices, conducting keyword research, and measuring organic search impact to drive qualified traffic and improve search rankings.
Support team resources (or external consultants) resources to ensure they are appropriately aligned to deliver the objectives of the organization.
Contribute to ensuring brand consistency across all aspects of the business, including reviewing presentations, communications, website and graphics.
Support crisis communications response and contribute to messaging development.
Develop and leverage relationships with key reporters and editors, media, community and/or government leaders.
Job Requirements/Qualifications
Required Skills and Abilities
Experience: 3-5 years of progressive experience in content strategy, brand management, communications, public relations, or a related marketing communications role
Experience developing content programs, creating executive-level messaging, managing brand consistency, and supporting cross-functional communications initiatives
Excellent storytelling, communications, and presentation skills at all levels and for all audiences
Build trust and credibility through thought leadership, storytelling, and brand consistency
Strong relationship management and communication skills
Demonstrated ability to earn credibility and influence opinions through clear, compelling communication
Experience optimizing content for SEO and measuring organic search performance
Capacity to write and synthesize complex materials and communicate highly technical information in a manner easily understood
Strong organizational and project management skills
Fluency and general knowledge of utility technology industry, including influencers in the field

Nice-to-haves

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field preferred. Comparable experience may be considered in lieu of education
Preferred Skills and Experience

Application prep

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Keywords to mirror

Platform: dayforce
Effort: medium