Job description

As we move America’s workforce toward the future, our goal is to connect businesses and communities across the country. The safety of our passengers, our more than 20,000 colleagues, the public and our operating environment is our priority, and the success of our railroad is due to your efforts Our values of ‘Do the Right Thing, Excel Together and Put Customers First are at the heart of what matters most to us, and our Core Capabilities, Building Trust, Accountability, Effective Communication, Customer Focus, and Proactive Safety & Security’ are what every employee needs to know and do to be most impactful at Amtrak. By living the Amtrak values, focusing on our capabilities, and actively embracing and fostering diverse ideas, backgrounds, and perspectives, together we will honor our past and make Amtrak a company of the future. This position can be based out of Washington DC; Philadelphia, PA; New York, NY; or Boston, MA. Job Summary Amtrak is seeking a strategic and results-driven marketing leader to help shape how millions of customers discover, engage with, and choose rail travel. This role sits at the intersection of strategy, customer insight, brand, media, CRM, loyalty, pricing, and revenue management, serving as a central force in the development and execution of integrated marketing programs that drive ridership, ticket revenue, and long-term customer value. As Senior Marketing Manager, you will lead the planning and orchestration of cross-functional marketing initiatives that influence business performance across Amtrak's network. Leveraging customer data, market insights, and commercial objectives, you will develop campaigns, offers, and communications that acquire new customers, deepen engagement, and strengthen loyalty. This role is ideal for a collaborative marketing leader who thrives in a complex, fast-paced environment and is equally comfortable developing enterprise-level marketing strategy, aligning diverse stakeholders, and overseeing flawless execution. Essential Functions Lead Integrated Marketing Strategy Develop and champion integrated marketing strategies that support Amtrak's commercial objectives, driving customer acquisition, retention, loyalty engagement, ridership growth, and revenue performance. Translate business priorities into measurable marketing initiatives that connect customer needs with company goals. Drive Cross-Functional Collaboration Serve as a key connector across Marketing, Revenue Management, Pricing, E-commerce, Paid Media, Field Marketing, Loyalty, and other business teams. Align stakeholders around shared objectives, integrated plans, and coordinated execution that maximizes impact across channels and customer touchpoints. Build and Execute Revenue-Generating Campaigns Lead the development of promotional campaigns, communications programs, and customer offers from strategic concept through execution. Ensure initiatives are customer-centered, commercially effective, and designed to achieve measurable business outcomes. Leverage Customer Data and Insights Use customer analytics, CRM data, loyalty insights, and campaign performance metrics to identify opportunities, optimize marketing investment, and continuously improve targeting, messaging, and overall effectiveness. Champion Marketing Excellence Oversee campaign planning, creative development, project management, production timelines, and performance measurement. Establish clear objectives and success metrics while ensuring consistency across channels and customer experiences. Influence Business Outcomes Analyze results, identify emerging opportunities, prioritize investments, and provide recommendations that strengthen marketing effectiveness and contribute directly to Amtrak's growth strategy. What Success Looks Like In this role, you will: • Develop integrated marketing programs that increase ridership and ticket revenue. • Create compelling campaigns that strengthen customer acquisition, engagement, and loyalty. • Build strong partnerships across commercial, digital, and marketing functions. • Use data and customer insights to inform strategic decision-making. • Drive alignment across diverse stakeholders and competing priorities. • Deliver measurable business impact through innovative and effective marketing initiatives. • Help position Amtrak for continued growth by connecting customer needs with enterprise objectives. Minimum Qualifications • Bachelor's degree or equivalent combination of education and experience. • 9+ years of experience in marketing, CRM, loyalty, customer engagement, or related commercial disciplines. • Demonstrated success developing and executing integrated, multichannel marketing strategies. • Strong strategic thinking, project leadership, and stakeholder management skills. • Exceptional written, verbal, and presentation communication abilities. • Experience leveraging data and analytics to drive marketing performance and business outcomes. Preferred Qualifications • 11+ years of progressive marketing experience. • Expertise in loyalty marketing, CRM, customer lifecycle marketing, and performance measurement. • Experience leading complex cross-functional initiatives within a consumer-facing organization. • Background working in travel, transportation, hospitality, retail, financial services, or other customer-centric industries. Knowledge, Skills, and Abilities • Demonstrated expertise in loyalty marketing, integrated marketing, and CRM • Strong oral and written communication skills • Proficient in developing and implementing measurable multichannel marketing plans • Proven track record in leading effective marketing campaigns • Excellent planning skills, strategic thinking, and ability to manage complex projects in a fast-paced environment The salary/hourly range is $135,800.00 – $176,040.00. Pay is based on several factors including but not limited to education, work experience, certifications, etc. Depending on an employee’s assigned worksite or location, Amtrak may consider a geo-pay differential to be applied to the employee’s base salary. Amtrak may offer additional incentive and pay programs to recognize and reward our employees, including a short-term incentive bonus based upon factors such as individual and company performance that is commensurate with the level of the position. Health and Wellbeing Financial and Retirement Work and Family Life Support Health, Dental, and Vision Insurance 401K with Employer Match Generous Paid Time Off Wellness Programs Railroad Retirement Benefits Paid Caregiving Days and Backup Care Health Savings Account Public Service Student Loan Forgiveness Fertility and Family Building Benefits No-cost Personal Health Advocate Student Loan Assistance Adoption and Surrogacy Assistance Medical Plan Opt-out Credit Tuition and Education Reimbursement Paid Family Leave Life Insurance Rail Pass Privileges Short- and Long-term Disability Insurance Employee Assistance Program No-cost Financial Advisor Sessions Commuter and Flexible Spending Accounts Learn more about our benefits offerings here. Requisition ID: 167464 Work Arrangement: 06-Onsite 4/5 Days Click here for more information about work arrangements at Amtrak. Relocation Offered: No Travel Requirements: Up to 25% You power our progress through your performance. We want your work at Amtrak to be more than a job. We want your career at Amtrak to be a fulfilling experience where you find challenging work, rewarding opportunities, respect among colleagues, and attractive compensation. Amtrak maintains a culture that values high performance and recognizes individual employee contributions. Amtrak is committed to a safe workplace free of drugs and alcohol. All Amtrak positions requires a pre-employment background check that includes prior employment verification, a criminal history check and a pre-employment drug screen. Candidates who test positive for marijuana will be disqualified, regardless of any state or local statute, ordinance, regulation, or other law that legalizes or decriminalizes the use or possession of marijuana, whether for medical, recreational, or other use. Amtrak's pre-employment drug testing program is administered in accordance with DOT regulations and applicable law. In accordance with DOT regulations (49 CFR § 40.25), Amtrak is required to obtain prior drug and alcohol testing records for applicants/employees intending to perform safety-sensitive duties for covered Department of Transportation positions. If an applicant/employee refuses to provide written consent for Amtrak to obtain these records, the individual will not be permitted to perform safety-sensitive functions. In accordance with federal law governing security checks of covered individuals for providers of public transportation (Title 6 U.S.C. §1143), Amtrak is required to screen applicants for any permanent or interim disqualifying criminal offenses. Note that any education requirement listed above may be deemed satisfied if you have an equivalent combination of education, training and experience. Amtrak is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race/color, to include traits historically associated with race, including but not limited to, hair texture and hairstyles such as braids, locks and twists, religion, sex (including pregnancy, childbirth and related conditions, such as lactation), national origin/ethnicity, disability (intellectual, mental and physical), veteran status, marital status, ancestry, sexual orientation, gender identity and gender expression, genetic information, citizenship or any other personal characteristics protected by law.

Requirements

Must-haves

Lead Integrated Marketing Strategy
Drive Cross-Functional Collaboration
Build and Execute Revenue-Generating Campaigns
Leverage Customer Data and Insights
Use customer analytics, CRM data, loyalty insights, and campaign performance metrics to identify opportunities, optimize marketing investment, and continuously improve targeting, messaging, and overall effectiveness.
Champion Marketing Excellence
Influence Business Outcomes
Analyze results, identify emerging opportunities, prioritize investments, and provide recommendations that strengthen marketing effectiveness and contribute directly to Amtrak's growth strategy.
What Success Looks Like
Develop integrated marketing programs that increase ridership and ticket revenue.
Create compelling campaigns that strengthen customer acquisition, engagement, and loyalty.
Build strong partnerships across commercial, digital, and marketing functions.

Nice-to-haves

Expertise in loyalty marketing, CRM, customer lifecycle marketing, and performance measurement.
Experience leading complex cross-functional initiatives within a consumer-facing organization.
Background working in travel, transportation, hospitality, retail, financial services, or other customer-centric industries.
Knowledge, Skills, and Abilities
Demonstrated expertise in loyalty marketing, integrated marketing, and CRM
Strong oral and written communication skills
Proficient in developing and implementing measurable multichannel marketing plans
Proven track record in leading effective marketing campaigns
Excellent planning skills, strategic thinking, and ability to manage complex projects in a fast-paced environment
Health and Wellbeing
Financial and Retirement
Work and Family Life Support

Application prep

Use the role’s language and application details while tailoring your materials.

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Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

401k

Paid Time Off

Wellness