Content Strategist at SupplyHouse

Job description

Real people. Real service. At  SupplyHouse.com , we value every individual team member and cultivate a community where people come first. Led by our core values of G enerosity, R espect, I nnovation, T eamwork, and GRIT, we’re dedicated to maintaining a supportive work environment that celebrates diversity and empowers everyone to reach their full potential. As an industry-leading e-commerce company specializing in HVAC, plumbing, heating, and electrical supplies since 2004, we strive to foster growth while providing the best possible experience for our customers. We are looking for a Content Strategist to join our Growth Marketing Team in our Marketing department. This individual will report into our SEO Manager and own the content strategy, direction, and quality across SupplyHouse’s blog, SEO landing pages, and product detail pages (PDPs), with a focus on driving organic search growth, increasing visibility across AI-powered search platforms, and maintaining a consistent, authentic brand voice. Working closely with our Director of Growth Marketing and partners across SEO, Brand, and Product/Merchandising, this role will establish editorial standards, guide content priorities, and develop strategies that strengthen our digital presence and contribute to customer acquisition goals. If you’re passionate about creating impactful content, enjoy combining creativity with data-driven strategy, and are excited to explore new opportunities in SEO and AI-powered search, we’d love to hear from you! This remote position is open to individuals who live in, or are open to relocating to, the following states:  Arizona, Delaware, Florida, Georgia, Kentucky, Nevada, New Jersey, New York, North Carolina, Ohio, Rhode Island, South Carolina, Tennessee, Texas, Virginia, and Washington. This position requires travel to our headquarters in Melville, NY 3 times per year for internal meetings and team building activities. We reimburse reasonable and necessary travel expenses, and you’re also welcome to work on-site anytime beyond these visits – our doors are always open. Role Type:  Full-Time, Exempt Location:  Remote Schedule: Monday through Friday, 8:00 a.m. to 5:00 p.m. with time zone flexibility Base Salary:  The expected starting salary for the position is $ 77,009 to $ 96,261 within a full position range of $ 77,009 to $ 115,514 annually. This range reflects the long-term earning potential for the role. Our starting pay practice is the minimum to middle portion of the range, depending on experience, qualifications, and internal equity, consistent with applicable law and it is rare for a new hire to start above the midpoint. Responsibilities: Develop and maintain a content roadmap across the blog, SEO landing pages, and PDPs that prioritizes topics by search demand, AI-citation potential, and revenue opportunity Define and enforce content structure standards (headers, schema, answer-first formatting, comparison and FAQ blocks) that make content rankable in traditional search and citable by AI answer engines Safeguard the SupplyHouse brand voice across all content, ensuring output (including AI-assisted drafts) reads as authentic, helpful, and consistent with brand guidelines Review and edit AI-generated and human-written content for accuracy, tone, and duplication or cannibalization risk before publication Write and edit original content, including blog features, brand storytelling, and PDP copy, where authenticity and voice matter most Partner with the SEO and Growth Marketing team to translate keyword and topical-authority research into content briefs and production priorities Monitor content performance across organic traffic, AI citation and visibility share, and conversion, and adjust content strategy accordingly Partner with Product and Merchandising teams to ensure PDP content accurately reflects product data while remaining optimized for search and AI discovery Track and adapt to evolving AI search behavior (LLM crawling, citation mechanics, answer engine optimization) to keep content practices current Manage relationships with freelance writers or content vendors as needed to support production capacity without compromising brand voice Requirements: Bachelor's degree in Marketing or a related business field 3+ years of Content Strategy, ideally in e-commerce 2+ years experience writing and editing for SEO Strong writing and editing skills with a demonstrated ability to adapt tone and voice to a brand style guide Experience optimizing content for AI/LLM visibility Why work with us: We have awesome benefits – We offer a wide variety of benefits to help support you and your loved ones. These include: Comprehensive and affordable medical, dental, vision, and voluntary life insurance options 401(k) with up to 4% company match Paid vacation, sick time, and holidays Company-paid basic life insurance and long-term disability Discounted auto, home, and pet insurance programs Flexible Spending Account (FSA) Confidential mental health, financial planning, and legal support through our Employee Assistance Program (EAP) Company-provided equipment and one-time $250 work from home stipend $750 annual professional development budget $25 monthly Grubhub credit Company rewards and recognition program And more! We empower ownership – We all contribute to our success and we all share in it. Our Ownership for All program ensures each SupplyHouse team member will benefit financially from the company’s growth and accomplishments. We promote work-life balance  – We value your time and encourage a healthy separation between your professional and personal life to feel refreshed and recharged. Look out for our wellness initiatives and ask about our Flex-Time Policy! We support growth  – We encourage you to embrace continuous learning and take on new challenges. In an exciting and evolving industry, we provide opportunities for career growth through our annual merit and bonus opportunities, hands-on training, diversity and inclusion initiatives, internal mobility options, and professional development budget. We give back  – We live and breathe our core value, Generosity, by giving back to the trades and organizations around the world. We make a difference through donation drives, employee-nominated contributions, support for non-profit organizations, Volunteer Paid Time Off, and more. We listen  – We value hearing from our employees. Everyone has a voice, and we encourage you to use it! We actively elicit feedback through our monthly town halls, regular 1:1 check-ins, employee listening initiatives, and company-wide ideas form to incorporate suggestions and ensure our team enjoys coming to work every day. Check us out and learn more at:  supplyhouse.com ! Additional Details: Remote employees are expected to work in a distraction-free environment. Personal devices, background noise, and other distractions should be kept to a minimum to avoid disrupting virtual meetings or business operations. Applicants must be currently authorized to work in the U.S. on a full-time basis. SupplyHouse.com will not sponsor applicants for work visas. SupplyHouse.com is an Equal Opportunity Employer. We welcome and encourage individuals of all backgrounds, experiences, and perspectives to apply. Employment decisions are based on qualifications, merit, and business needs. To ensure fairness and trust in our hiring process, we ask that all application materials, assessments, and interview responses reflect your own thinking and perspective. You may use AI tools to assist in preparing your responses, as long as this use is clearly disclosed and you can speak authentically to your ideas and work. Our focus is on honesty, judgment, and how you approach problem-solving. We appreciate your transparency and look forward to learning more about your skills. We are committed to providing a safe and secure work environment and conduct thorough background checks on all potential employees in accordance with applicable laws and regulations. All emails from the SupplyHouse team will only be sent from an @supplyhouse.com email address. Please exercise caution if you receive an email from an alternate domain.

Requirements

Must-haves

Real people. Real service.
Role Type:  Full-Time, Exempt
Location:  Remote
Schedule: Monday through Friday, 8:00 a.m. to 5:00 p.m. with time zone flexibility
Develop and maintain a content roadmap across the blog, SEO landing pages, and PDPs that prioritizes topics by search demand, AI-citation potential, and revenue opportunity
Define and enforce content structure standards (headers, schema, answer-first formatting, comparison and FAQ blocks) that make content rankable in traditional search and citable by AI answer engines
Safeguard the SupplyHouse brand voice across all content, ensuring output (including AI-assisted drafts) reads as authentic, helpful, and consistent with brand guidelines
Review and edit AI-generated and human-written content for accuracy, tone, and duplication or cannibalization risk before publication
Write and edit original content, including blog features, brand storytelling, and PDP copy, where authenticity and voice matter most
Partner with the SEO and Growth Marketing team to translate keyword and topical-authority research into content briefs and production priorities
Monitor content performance across organic traffic, AI citation and visibility share, and conversion, and adjust content strategy accordingly
Partner with Product and Merchandising teams to ensure PDP content accurately reflects product data while remaining optimized for search and AI discovery
Track and adapt to evolving AI search behavior (LLM crawling, citation mechanics, answer engine optimization) to keep content practices current
Manage relationships with freelance writers or content vendors as needed to support production capacity without compromising brand voice
Bachelor's degree in Marketing or a related business field
3+ years of Content Strategy, ideally in e-commerce
2+ years experience writing and editing for SEO
Strong writing and editing skills with a demonstrated ability to adapt tone and voice to a brand style guide
Experience optimizing content for AI/LLM visibility
Remote employees are expected to work in a distraction-free environment. Personal devices, background noise, and other distractions should be kept to a minimum to avoid disrupting virtual meetings or business operations.
Applicants must be currently authorized to work in the U.S. on a full-time basis. SupplyHouse.com will not sponsor applicants for work visas.
We are committed to providing a safe and secure work environment and conduct thorough background checks on all potential employees in accordance with applicable laws and regulations.
All emails from the SupplyHouse team will only be sent from an @supplyhouse.com email address. Please exercise caution if you receive an email from an alternate domain.

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aillm

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Paid Time Off

Wellness

Professional Development