Job description

You will lead a Growth Marketing team responsible for driving SMB advertiser growth across a portfolio of marketing channels. You will set the strategic direction for how each channel contributes to company-level growth goals, and you will empower your team to iterate and drive measurable results. You will partner closely with Product, Strategy, Marketing, Creative, Data Science, and Engineering (e.g., BT&T) teams to build aligned, full-funnel plans that move advertisers from top-of-funnel awareness through to bottom-of-funnel conversion and spend growth. This includes optimizing budget across channels and goals, building business cases for incremental experimentation and investment, and shaping the creative and product experiences that drive performance in each channel. • Define and drive the global performance marketing strategy across digital channels, including paid media, lifecycle marketing, and account-based programs • Design and scale audience-centric marketing programs for enterprise, mid-market, and small business segments • Build and optimize end-to-end customer journeys that drive conversion, retention, and long-term value • Establish and improve marketing operations, including workflow design, automation, and lead management processes • Manage vendor and agency strategy, ensuring consistent execution and performance across tools and partners • Implement experimentation frameworks, leveraging AI and automation to improve performance and speed to market • Build and develop a high-performing team while defining KPIs and reporting on marketing impact and effectiveness • Requires a minimum of 17 years of related experience; or a minimum of 15 years with a Bachelor’s degree; or 12 years and a Master’s degree; or a PhD with 8 years experience. • Experience managing global or multi-regional teams • Proven track record of building and scaling performance marketing programs across multiple channels and customer segments • Expertise in marketing automation platforms, paid media ecosystems, and audience segmentation strategies • Experience designing and executing experimentation frameworks, including A/B testing and data-driven optimization • Ability to translate business goals into measurable marketing strategies and operational plans • Excellent analytical skills with experience defining KPIs, measuring performance, and driving insights-based decisions • Excellent communication and leadership skills, with experience developing teams and collaborating across functions As the world’s number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers. (*Comscore, Total Visits, March 2026) The salary range for this role reflects the minimum and maximum compensation for the role. Offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based on job-related skills, experience, and expertise, as evaluated during the interview process. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits. Compensation may also vary based on where a role is performed, as work locations are grouped into geographic pay tiers to reflect cost of labor differences in different geographic markets. Candidates can view geographic pay tiers by location on our career site ( indeed.com ), and recruiters can confirm how location is considered for a specific role. Tier 1 - United States of America 158,000 - 238,000 Tier 2 - United States of America 177,000 - 265,000 Tier 3 - United States of America 194,000 - 292,000 Tier 4 - N/A Tier 5 - United States of America 221,000 - 331,000 Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We’re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds. Indeed provides reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please visit indeed.com . If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview. For more information about our commitment to equal opportunity/affirmative action, please visit our Careers page ( indeed.com ). Inclusion & Belonging Inclusion and belonging are fundamental to our hiring practices and company culture, forming an integral part of our vision for a better world of work. At Indeed, we’re committed to the wellbeing of our employees and on a mission to make this the best place to work and thrive. We believe that fostering an inclusive environment where every employee feels respected and accepted benefits everyone, fueling innovation and creativity. We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment. Those with military experience are encouraged to apply. Equivalent expertise demonstrated through a combination of work experience, training, military experience, or education is welcome. Like other employers Indeed uses our own technologies to help us find and attract top talent from around the world. In addition to our site’s user and privacy policy found at indeed.com , we also want to make you aware of our recruitment specific privacy policy found at indeed.com . 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Unless otherwise notified, Indeed does not use AI constituting an AEDT or an ADMT as those tools are defined in applicable laws. Reference ID: 47900 • The deadline to apply to this position is [10/30/2026]. Job postings may be extended at the hiring team’s discretion based on applicant volume. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Requirements

Must-haves

Define and drive the global performance marketing strategy across digital channels, including paid media, lifecycle marketing, and account-based programs
Design and scale audience-centric marketing programs for enterprise, mid-market, and small business segments
Build and optimize end-to-end customer journeys that drive conversion, retention, and long-term value
Establish and improve marketing operations, including workflow design, automation, and lead management processes
Manage vendor and agency strategy, ensuring consistent execution and performance across tools and partners
Implement experimentation frameworks, leveraging AI and automation to improve performance and speed to market
Build and develop a high-performing team while defining KPIs and reporting on marketing impact and effectiveness
Requires a minimum of 17 years of related experience; or a minimum of 15 years with a Bachelor’s degree; or 12 years and a Master’s degree; or a PhD with 8 years experience.
Experience managing global or multi-regional teams
Proven track record of building and scaling performance marketing programs across multiple channels and customer segments
Expertise in marketing automation platforms, paid media ecosystems, and audience segmentation strategies
Experience designing and executing experimentation frameworks, including A/B testing and data-driven optimization
Ability to translate business goals into measurable marketing strategies and operational plans
Excellent analytical skills with experience defining KPIs, measuring performance, and driving insights-based decisions
Excellent communication and leadership skills, with experience developing teams and collaborating across functions
(*Comscore, Total Visits, March 2026)
Tier 1 - United States of America 158,000 - 238,000
Tier 2 - United States of America 177,000 - 265,000
Tier 3 - United States of America 194,000 - 292,000
Tier 4 - N/A
Tier 5 - United States of America 221,000 - 331,000
For more information about our commitment to equal opportunity/affirmative action, please visit our Careers page ( https://www.indeed.com/careers ).
Inclusion & Belonging
Those with military experience are encouraged to apply. Equivalent expertise demonstrated through a combination of work experience, training, military experience, or education is welcome.

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: icims
Effort: medium

Benefits

Benefits detected in the listing.

Vision

Paid Time Off