Senior Manager, Enterprise Marketing at SimplePractice

Job description

About Us At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients. Award-winning and people-first, SimplePractice is shaping the future of health tech. Recognized by MedTech Breakthrough, the Digital Health Awards, and BuiltIn's Best Places to Work. The Role We’re building our enterprise business from the ground up and this role will help define how we go to market. You will partner closely with Product Marketing, who owns enterprise positioning and core narrative development, while you bring that strategy to life through high-impact programs, channels, and experiences. As Senior Manager, Enterprise Marketing, you will be the channel marketing lead for our enterprise segment, working directly with the GM of Enterprise and Senior Manager, PMM to translate strategy into high-impact programs. This is a zero-to-one role: you’ll help shape the narrative, build the playbook, and execute the highest-leverage initiatives to reach and convert executive buyers across payer organizations, health plans, and strategic partners. You are accountable for bringing enterprise strategy to life in market, through programs, experiences, and assets that reach and influence executive buyers. This is a highly autonomous role for a builder who thrives in ambiguity, knows how to prioritize ruthlessly, and can both think strategically and execute end-to-end. You will focus on the highest-impact opportunities, not try to do everything. Responsibilities Partner with the GM of Enterprise and Senior Manager, PMM to define go-to-market priorities and identify the highest-leverage marketing opportunities Build and execute campaigns geared towards payers, employers, health care delivery systems, and partner ecosystems. Translate product positioning (developed by Product Marketing) into a focused, channel-level marketing strategy Make clear tradeoffs on where to invest (events, campaigns, thought leadership, press etc.) based on impact rather than volume Design and execute high-impact marketing programs that engage and influence enterprise buyers Bring enterprise strategy to life through events, campaigns, and targeted experiences Ensure all programs are cohesive, high-quality, and aligned to core messaging Partner with Product Marketing to bring enterprise positioning and core collateral to life across channels and programs Adapt core narratives and assets for specific use cases (events, campaigns, executive audiences, etc.) Ensure messaging is applied consistently and effectively across all enterprise touchpoints Own the strategy and execution for enterprise events, including industry conferences and executive-level experiences (e.g., dinners, roundtables) Identify where we should show up and why, balancing visibility, access, and ROI Develop compelling event narratives and materials that resonate with senior buyers Partner with the web team to stand up enterprise-focused landing pages Own messaging and structure to ensure clarity and relevance for enterprise audiences Serve as the primary interface between Enterprise and the broader marketing organization (Creative, Lifecycle, Paid, Web, Product Marketing, Events, Community) Drive alignment and execution across teams, often navigating competing priorities and limited bandwidth Advocate for enterprise needs while working collaboratively to get work done Desired Skills & Experience 7+ years of experience in B2B enterprise marketing, with direct experience marketing to payer organizations, health plans, or similar enterprise healthcare buyers (required) Experience operating in early-stage, zero-to-one, or new segment build environments (e.g., first or second marketer supporting a new business line) Proven ability to independently build and execute marketing programs in ambiguous environments Strong strategic thinking paired with a bias for action—you can define the plan and execute it yourself Exceptional writing and storytelling skills, especially for executive audiences Experience partnering closely with sales, partnerships, or business development teams Ability to influence without authority and navigate cross-functional organizations with constrained resources Benefits We offer a competitive benefits program including: Medical, dental, vision, life & disability insurance 401(k) plan with company match Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays Mental health resources Paid parental leave & Backup Care Tuition reimbursement Employee Resource Groups (ERGs) California Job Applicant Privacy Notice Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice. For more information about our privacy practices, please contact us at privacy@simplepractice.com . Notice to Candidates: SimplePractice has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team. We do not have any affiliation or connection to these situations and only post open roles on our official Careers page ( simplepractice.com/careers ) and reputable job boards like our official LinkedIn or Indeed pages. All official SimplePractice recruitment emails will be sent from the domains @simplepractice.com, no-reply@greenhouse.io or no‑reply@linkedin.com email addresses. Examples of fraudulent domains include careers-simplepractice.com, simplepractices.com, and simplepractice.careers. Please note that SimplePractice will never ask candidates or new hires for money or payment of any kind at any stage of the recruitment or onboarding process. Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay. The amount below represents the expected annual base compensation range for this job requisition. Ultimately, in determining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors. Base Compensation Range $135,120 — $168,900 USD

Requirements

Must-haves

Partner with the GM of Enterprise and Senior Manager, PMM to define go-to-market priorities and identify the highest-leverage marketing opportunities
Translate product positioning (developed by Product Marketing) into a focused, channel-level marketing strategy
Make clear tradeoffs on where to invest (events, campaigns, thought leadership, press etc.) based on impact rather than volume
Design and execute high-impact marketing programs that engage and influence enterprise buyers
Bring enterprise strategy to life through events, campaigns, and targeted experiences
Ensure all programs are cohesive, high-quality, and aligned to core messaging
Partner with Product Marketing to bring enterprise positioning and core collateral to life across channels and programs
Adapt core narratives and assets for specific use cases (events, campaigns, executive audiences, etc.)
Ensure messaging is applied consistently and effectively across all enterprise touchpoints
Own the strategy and execution for enterprise events, including industry conferences and executive-level experiences (e.g., dinners, roundtables)
Identify where we should show up and why, balancing visibility, access, and ROI
Develop compelling event narratives and materials that resonate with senior buyers
Partner with the web team to stand up enterprise-focused landing pages
Own messaging and structure to ensure clarity and relevance for enterprise audiences
Serve as the primary interface between Enterprise and the broader marketing organization (Creative, Lifecycle, Paid, Web, Product Marketing, Events, Community)
Drive alignment and execution across teams, often navigating competing priorities and limited bandwidth
Advocate for enterprise needs while working collaboratively to get work done
Desired Skills & Experience
7+ years of experience in B2B enterprise marketing, with direct experience marketing to payer organizations, health plans, or similar enterprise healthcare buyers (required)
Experience operating in early-stage, zero-to-one, or new segment build environments (e.g., first or second marketer supporting a new business line)
Proven ability to independently build and execute marketing programs in ambiguous environments
Strong strategic thinking paired with a bias for action—you can define the plan and execute it yourself
Exceptional writing and storytelling skills, especially for executive audiences
Experience partnering closely with sales, partnerships, or business development teams

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Parental Leave

Wellness