Head of Field Marketing

• Set NAM field marketing strategy end-to-end: build and own the integrated/ABM campaign roadmap, own event strategy and portfolio decisions, and own the SDR partnership model that drives pipeline handoff and forecasting.
• Sits on the core NAM leadership team as the senior voice of marketing in the region, with a team reporting in that includes at least one manager-level report, and direct ownership of the regional marketing budget.
• Owns the NAM demand-gen KPI set including pipeline targets, Sourced CP1M, channel level targets and marketing sourced + influenced pipeline
• This role requires a blend of strategic vision, deep analytical skills, hand on execution with events and ABM, for example, and a deep understanding of the North American B2B SaaS market.
• What You’ll Do
• Develop and execute the North America field marketing strategy aligned with marketing and sales objectives, and in close collaboration with the European field marketing teams.
• Build and deliver the local marketing plan focusing on regional brand awareness, demand generation and customer advocacy.
• Forecast and track pipeline performance against quarterly and annual goals, identifying and troubleshooting data gaps and inconsistencies and partnering closely with the regional SDR teams to drive quality pipeline.
• Identify opportunities to optimize budget allocation and maximize ROI.
• Encourage a culture of experimentation to drive innovation across marketing channels, keeping the company at the forefront of industry trends.
• Be AI fluent and AI first in your approach - what workflows, campaign execution, processes can we automate with AI
• Orchestrate and optimize integrated marketing campaigns, including digital, events,
• and ABM initiatives.
• Collaborate with the integrated marketing team to localize global content strategies.
• Plan and execute high-impact industry events, conferences, and customer-focused Experiences, with a small team.
• Work with the growth marketing team on localised, targeted, conversion-focused campaigns.
• Leverage advanced digital marketing channels such as paid media, content marketing, SEO, and email to create high-performing campaigns.
• Sales Alignment & Collaboration: This is a critical part of the role. The ability to partner with the VP of sales and his leads, to drive pipeline and growth is a key part of this role.
• Act as the key liaison between marketing and leadership in North America, ensuring alignment and collaboration to achieve revenue targets.
• Be part of the extended leadership team in North America, helping influence decision making and outcomes.
• Lead the marketing partnership with the SDR organization to optimize handoffs and
• pipeline performance.
• Maintain pipeline accountability by tracking and analyzing performance against
• shared objectives.

None flagged.