The Global LOB Marketing Lead is responsible for developing and executing the worldwide marketing strategy for the Voice and Productivity Software portfolio within Brady Intelligent Productivity Solutions. This role serves as the central marketing lead between Offering Management, Regional Marketing, Demand Generation, Sales, Channel Marketing, and Commercialization teams to drive awareness, demand, product launches, customer engagement, and revenue growth.
The position owns annual marketing planning, new product introduction (NPI) marketing deliverables, digital demand generation campaigns, regional alignment, LOB budget management, sales enablement assets, and measurement of marketing performance across the portfolio.
• Develop and own the annual operating plan (AOP) marketing strategy for the Voice and Productivity Software portfolio.
• Define audience segmentation, value propositions, positioning, messaging, campaign priorities, and go-to-market approaches.
• Align global marketing plans with business objectives, product roadmaps, regional priorities, and growth targets.
• Conduct regular alignment reviews with regional Product Marketing Managers, Offering Managers, and LOB VPGM
• Lead creation and delivery of marketing collateral required for product launches.
• Partner with Offering Management and Commercialization teams to ensure launch readiness.
• Manage NPI Bills of Material (BOMs) according to launch tier requirements.
• Coordinate launch assets, sales materials, campaign content, partner-ready materials, web content, and supporting communications.
• Participate in launch planning reviews and commercialization processes.
• Own strategy and execution of demand generation campaigns for software offerings, business initiatives, and NPIs.
• Partner with Global Demand Generation, Marketing Automation, and Regional Marketing teams to execute campaigns globally.
• Guide campaign messaging, targeting, content requirements, and performance measurement.
• Support regional localization and optimization efforts.
• Monitor campaign performance and adjust tactics to improve marketing contribution to pipeline and revenue.
• Ensure consistent execution of global initiatives while accommodating regional requirements and market differences.
• Act as the primary point of contact between global and regional marketing organizations.
• Develop and prioritize marketing assets that help direct sales teams, channel partners, and distributors effectively position and sell software solutions.
• Coordinate creation of collateral through Creative Services and external agencies where needed.