Job description

WHO WE ARE We’re on a mission to stop the most dominant cyberattacks on the planet. Petra stops the #1 cyberattack hitting businesses today. We've hit product-market fit and we're scaling fast, which means how we tell our story is now one of the biggest levers we have. This is an early, high-ownership role on a small team where your work will shape how the market understands Petra and how efficiently our sales team can sell. We've grown very quickly, we doubled again in the last 3 months, we now protect over 2.5 million users across 10,000+ businesses. We price premium, yet have extremely low customer churn. Our customers consistently tell us that Petra is the best product they've ever used reddit.com. You can see a demo here loom.com. This is a rare chance to join early and help scale to $40M+ in revenue in the next 12 months. THE ROLE We're looking for a versatile product marketer to own how we position Petra and arm our team to sell it. You'll do a bit of everything a great PMM does, from sharpening our messaging and partnering with Product on launches to building the enablement and content that makes our sales team dangerous. Because we sell through MSPs who then sell Petra to their own clients, you'll think about two audiences at once: the MSP who buys, and the client they need to convince. We need someone who can turn a technical product into a clear, compelling story and translate that story into everything the go-to-market team needs. WHAT YOU’LL DO - Own messaging and positioning: build and maintain our source of truth for how we talk about Petra, and keep it sharp as the product and market evolve - Partner with Product on launches: shape how new features come to market, from positioning and naming to the assets that get them adopted - Drive sales enablement: build the battle cards, talk tracks, decks, and objection handling that help our AEs win, and keep them current as the market shifts - Create content that sells: case studies, comparison pages, one-pagers, and campaign material that move deals and support demand - Arm the channel: build the material MSPs need to sell Petra to their own clients, so our story carries all the way to the end customer - Ground your work in evidence: mine call recordings, competitive intel, and customer conversations to sharpen messaging and surface what's actually resonating - Build the function: as we scale, you'll shape what product marketing looks like at Petra and how we work cross-functionally WHAT YOU BRING - 3-6 years of experience in B2B product marketing, ideally to a technical buyer - Exceptional storytelling abilities: you turn technical capability into clear, compelling messaging that lands with both technical and business buyers - Instinct informed by evidence: you pull signal from customer conversations, competitive reality, and the field, then trust your judgment to move without perfect information - Track record partnering directly with product and engineering to bring technical products to market - Enablement instinct: you know what a sales team actually needs to win and you like building it - Strong copywriting skills: you write clean, sharp copy with a high editorial bar - Self-starter with a bias toward action: you're comfortable wearing a lot of hats and building 0-1 THE TEAM We're small and high-caliber. Our founders are ex-Abnormal Security, Palo Alto Networks, and Bridgewater. Other early team members include: - 3 former founders - An engineering leader from Anduril - Quants from IMC and Point72 You'll work directly with people who are exceptional at what they do. BENEFITS AND PAY - Base salary range: $130K-170K - Equity - Healthcare, dental, vision - Lunch in the office - 401K - Commuting stipend - Equinox discount This role is in-person, here in SF. ---- Petra is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. We are committed to building a diverse and inclusive team and welcome applicants of all backgrounds.

Requirements

Must-haves

Own messaging and positioning: build and maintain our source of truth for how we talk about Petra, and keep it sharp as the product and market evolve
Partner with Product on launches: shape how new features come to market, from positioning and naming to the assets that get them adopted
Drive sales enablement: build the battle cards, talk tracks, decks, and objection handling that help our AEs win, and keep them current as the market shifts
Create content that sells: case studies, comparison pages, one-pagers, and campaign material that move deals and support demand
Arm the channel: build the material MSPs need to sell Petra to their own clients, so our story carries all the way to the end customer
Ground your work in evidence: mine call recordings, competitive intel, and customer conversations to sharpen messaging and surface what's actually resonating
Build the function: as we scale, you'll shape what product marketing looks like at Petra and how we work cross-functionally
3-6 years of experience in B2B product marketing, ideally to a technical buyer
Exceptional storytelling abilities: you turn technical capability into clear, compelling messaging that lands with both technical and business buyers
Instinct informed by evidence: you pull signal from customer conversations, competitive reality, and the field, then trust your judgment to move without perfect information
Track record partnering directly with product and engineering to bring technical products to market
Enablement instinct: you know what a sales team actually needs to win and you like building it
Strong copywriting skills: you write clean, sharp copy with a high editorial bar
Self-starter with a bias toward action: you're comfortable wearing a lot of hats and building 0-1
We're small and high-caliber. Our founders are ex-Abnormal Security, Palo Alto Networks, and Bridgewater. Other early team members include:
3 former founders
An engineering leader from Anduril
Quants from IMC and Point72
You'll work directly with people who are exceptional at what they do.
Healthcare, dental, vision
Lunch in the office
Commuting stipend
Equinox discount
This role is in-person, here in SF.

Nice-to-haves

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Platform: ashby
Effort: quick

Benefits

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Dental

Vision

401k