Our client is a privately owned multinational with a worldwide reputation as the leading name in premium outdoor heating for both residential and hospitality settings. Since establishing itself in the North American market, the business has expanded organically at close to 20 percent each year, and it is now appointing its first dedicated VP of Sales for North America. In this role you will assume complete responsibility for the North American sales function, directing a team of around 15 people spanning specification sales, builder sales, inside sales, and channel management across both the United States and Canada. The position reports into the President of Global Heating and carries accountability to the CEO. This is a mandate built on growth and business development rather than caretaking. You will generate pipeline, unlock new markets and verticals, design a scalable sales operating model, and shape the commercial strategy that underpins the company's growth ambitions for 2027 through 2030. Regional accountability sits with you for revenue delivery, gross margin performance, and the management of cost-to-serve. Requirements Essential Strong familiarity with the architect, developer, contractor, and builder ecosystem Financial acumen spanning pricing strategy, discount discipline, contribution margin analysis, and forecast accuracy A minimum of 7 years of progressively senior commercial leadership within B2B environments A history of leading and coaching sales teams through structured, KPI-driven operating rhythms Exposure to specification-driven, technical, or premium durable goods markets (for example HVAC, building materials, or construction products) A business development mindset, evidenced by a record of opening fresh verticals, territories, and strategic accounts A demonstrated ability to grow revenue while holding margin discipline across sales organizations covering multiple regions Hands-on experience steering long-cycle project pipelines from early design influence all the way to close A bachelor's degree in business or a comparable field Preferred Experience overseeing Canadian sales operations in parallel with U.S. markets Working knowledge of HubSpot or comparable CRM platforms together with performance dashboards A background in heating, HVAC, or outdoor living products Benefits Benefits Health Benefits: A comprehensive health benefit program Base Salary: $200,000 to $220,000 Career Path: A defined route toward global sales leadership Incentive Compensation: A commission structure that lifts total earnings to roughly 25 to 30 percent above base Retirement: A 401(k) plan Paid Leave: 20 days each year Haldren is a recruitment agency that provides services to clients ranging from startups and non profits to multinational corporations. 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