Job description

About the Team The TikTok LIVE team works closely with creators, agencies, and strategic partners to build engaging real-time experiences that bring communities together around the world. Our mission is to foster meaningful, interactive connections while supporting creator growth, audience engagement, and sustainable monetization. Responsibilities - Develop and execute end-to-end product and growth strategies for targeted creator segments based on creator needs, behavioral insights, and business objectives. - Identify how LIVE features can support creator growth, engagement, and monetization across different segments and use cases. - Conduct post-mortem reviews and ROI analyses to identify high-impact strategies and scalable opportunities. - Define, monitor, and evaluate success metrics for product and creator initiatives, ensuring alignment with broader ecosystem goals. - Partner closely with Product teams to translate creator feedback, behavioral insights, and operational findings into actionable product requirements and feature improvements. - Design and deliver education and enablement programs that help creators understand, adopt, and effectively use LIVE features. - Monitor the LIVE content ecosystem to identify emerging trends, user pain points, and competitive opportunities. - Lead the planning and execution of creator-facing campaigns and initiatives that drive feature adoption, creator behavior change, and measurable business outcomes. - Collaborate cross-functionally with Product, Marketing, and Data teams to ensure smooth execution of global initiatives. Minimum Qualifications - Bachelor’s degree or above. - 3+ years of experience in product operations, growth, project management, or a related function. - Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable strategies. - Proven ability to manage cross-functional projects and drive execution in a fast-paced environment. - Ability to work effectively with global and cross-functional stakeholders. Preferred Qualifications - Experience in the entertainment, livestreaming, social media, gaming, music, or broader digital content industry. - Experience working on creator ecosystem, user growth, monetization, or feature adoption initiatives. - Familiarity with building or scaling creator education, enablement, or engagement programs. - Strong commercial awareness and the ability to connect product initiatives with business outcomes. - Creative, entrepreneurial mindset with a passion for emerging content trends and creator communities.

Requirements

Must-haves

About the Team
Develop and execute end-to-end product and growth strategies for targeted creator segments based on creator needs, behavioral insights, and business objectives.
Identify how LIVE features can support creator growth, engagement, and monetization across different segments and use cases.
Conduct post-mortem reviews and ROI analyses to identify high-impact strategies and scalable opportunities.
Define, monitor, and evaluate success metrics for product and creator initiatives, ensuring alignment with broader ecosystem goals.
Partner closely with Product teams to translate creator feedback, behavioral insights, and operational findings into actionable product requirements and feature improvements.
Design and deliver education and enablement programs that help creators understand, adopt, and effectively use LIVE features.
Monitor the LIVE content ecosystem to identify emerging trends, user pain points, and competitive opportunities.
Lead the planning and execution of creator-facing campaigns and initiatives that drive feature adoption, creator behavior change, and measurable business outcomes.
Collaborate cross-functionally with Product, Marketing, and Data teams to ensure smooth execution of global initiatives.
Bachelor’s degree or above.
3+ years of experience in product operations, growth, project management, or a related function.
Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable strategies.
Proven ability to manage cross-functional projects and drive execution in a fast-paced environment.
Ability to work effectively with global and cross-functional stakeholders.

Nice-to-haves

Experience in the entertainment, livestreaming, social media, gaming, music, or broader digital content industry.
Experience working on creator ecosystem, user growth, monetization, or feature adoption initiatives.
Familiarity with building or scaling creator education, enablement, or engagement programs.
Strong commercial awareness and the ability to connect product initiatives with business outcomes.
Creative, entrepreneurial mindset with a passion for emerging content trends and creator communities.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: tiktok
Effort: medium