Job description

Gradial is building the AI-native system of work for enterprise marketing. Our agents turn ideas into live campaigns by executing across the tools, teams, and workflows enterprises already use—from content authoring and campaign assembly to quality assurance and brand compliance. We give marketers and creatives more time to shape brands, understand customers, and create work that moves people. We’re tackling some of the hardest problems in applied AI: building agent harnesses, sandboxed execution environments, and orchestration that enable agents to plan, act, and verify their work reliably at enterprise scale. We’re growing rapidly, winning Fortune 500 and enterprise customers including AWS, T-Mobile, and Prudential. Our $65 million Series C led by Insight Partners is accelerating that momentum. Join us to help define how people and AI agents work together. We move with urgency, reason from first principles, and take ownership from idea to customer impact. You’ll shape the product, own consequential problems, and build systems that some of the world’s leading brands depend on every day. The Role Gradial is hiring a Product Marketing Manager to define the category and drive product marketing strategy as the company scales. You’ll own how we position the company to executives, buyers, operators, analysts and the market at large. This is a high-impact role reporting to Product with a dotted line to Marketing, built for someone who joined an early-stage startup and drove it through a significant scale phase as a category-defining business. You’ll shape the narrative across our full portfolio, from core platform positioning to launches, customer stories, competitive strategy and analyst relations. You’ll work closely with founders, product, sales and customers to ensure Gradial tells one clear story everywhere it matters. We’re looking for someone with strong instincts, sharp judgment and high conviction who knows how to make a new category feel inevitable. What You’ll Own Define and defend Gradial’s positioning across the portfolio, ensuring our homepage, pitch, launches, and market narrative tell one clear story Name and shape the category before someone else does through sharp messaging, proprietary research, and language that sticks in the market Own product and company messaging for executives, buyers, operators, and technical stakeholders across every major channel Lead product launches as narrative moments, building the storyline, proof points, founder content, customer voice, and go-to-market coordination end to end Build competitive positioning that helps us win in live deals against adjacent platforms, established incumbents, and agency alternatives Partner closely with Sales to sharpen differentiation, strengthen objection handling, and improve win rates where it matters most Turn customer wins into category-defining stories by building a repeatable engine for case studies, named talks, videos, PR moments, and co-marketing assets Talk to customers and power users frequently, using those insights to refine messaging, uncover proof points, and keep our story grounded in reality Own analyst relations across top industry firms, shaping how the market understands the category and where Gradial fits Hold a high bar for clarity and consistency, protecting the company from diluted messaging as we scale What We Need 5+ years of product marketing experience in B2B SaaS, ideally in a product-led or category-creating company Experience joining an early-stage startup, roughly under 250 employees, and driving it through a significant scale phase as a category-defining business Strong track record owning positioning, launches, competitive strategy, customer storytelling, and sales enablement Exceptional writing and storytelling skills with the ability to create sharp narratives that influence buyers, operators, analysts, and internal teams Ability to translate complex product capabilities into clear market value for both technical and non-technical audiences Experience working closely with founders, product teams, and go-to-market teams in fast-moving environments with little existing structure High ownership mindset with comfort operating as a builder and individual contributor while laying the foundation for a future function Strong customer instinct and a habit of staying close to users, buyer pain points, objections, and product truth Confidence and judgment to make strategic messaging decisions and hold the line as the company grows Nice to Have Experience at a high-performing startup that scaled meaningfully from early stage to broad market adoption Familiarity with AI-native products, AI-leaning developer tools, or modern MarTech platforms Experience introducing a new category or making new market language stick in a competitive space Compensation The base salary range for this position is $165,000 to $185,000 annually. Final compensation will be determined based on factors such as experience, skills, and qualifications. What we offer Performance-based annual bonus Meaningful equity awards Medical, dental & vision (fully covered for employees with 75% for dependents) Fertility & family-planning support 401k plan Unlimited PTO A beautiful Seattle office with a gym, sauna, and bike parking Free lunch three days a week in our HQ A front-row seat to building category-defining AI infrastructure You'll thrive here if you Learn quickly, actively seek out new challenges, and regularly reconsider “how it’s always been done.” Want to have real impact with zero bureaucracy. Have an innate drive for being 1% better than the day before, building towards greatness. Embrace AI as a core tool for problem-solving, innovation, and scale. Show customer-obsession (internal or external), high ownership/accountability, and bias for action. Communicate clearly, directly, with curiosity, and assuming good intentions. Thrive in fast-paced, hyper-growth environments where building better > maintaining status quo. AI Literacy & Interviewing Tools As an AI-first company, we prioritize AI literacy as a core competency in our hiring decisions. We’re excited by candidates who thoughtfully apply AI tools in their work, but during interviews we’re focused on you. This is your opportunity to show how you think, communicate, and solve problems. Over-reliance on AI-generated responses during the interview process (especially when it obscures your own voice) will result in disqualification. We want to understand your unique perspective and how you approach challenges, both with and without AI. Gradial is dedicated to creating an environment where diverse perspectives are valued and all team members can grow. We offer competitive compensation, equity, flexible work hours, comprehensive benefits, and a collaborative culture focused on learning and impact.

Requirements

Must-haves

What You’ll Own
Define and defend Gradial’s positioning across the portfolio, ensuring our homepage, pitch, launches, and market narrative tell one clear story
Name and shape the category before someone else does through sharp messaging, proprietary research, and language that sticks in the market
Own product and company messaging for executives, buyers, operators, and technical stakeholders across every major channel
Lead product launches as narrative moments, building the storyline, proof points, founder content, customer voice, and go-to-market coordination end to end
Build competitive positioning that helps us win in live deals against adjacent platforms, established incumbents, and agency alternatives
Partner closely with Sales to sharpen differentiation, strengthen objection handling, and improve win rates where it matters most
Turn customer wins into category-defining stories by building a repeatable engine for case studies, named talks, videos, PR moments, and co-marketing assets
Talk to customers and power users frequently, using those insights to refine messaging, uncover proof points, and keep our story grounded in reality
Own analyst relations across top industry firms, shaping how the market understands the category and where Gradial fits
Hold a high bar for clarity and consistency, protecting the company from diluted messaging as we scale
What We Need
5+ years of product marketing experience in B2B SaaS, ideally in a product-led or category-creating company
Experience joining an early-stage startup, roughly under 250 employees, and driving it through a significant scale phase as a category-defining business
Strong track record owning positioning, launches, competitive strategy, customer storytelling, and sales enablement
Exceptional writing and storytelling skills with the ability to create sharp narratives that influence buyers, operators, analysts, and internal teams
Ability to translate complex product capabilities into clear market value for both technical and non-technical audiences
Experience working closely with founders, product teams, and go-to-market teams in fast-moving environments with little existing structure
High ownership mindset with comfort operating as a builder and individual contributor while laying the foundation for a future function
Strong customer instinct and a habit of staying close to users, buyer pain points, objections, and product truth
Confidence and judgment to make strategic messaging decisions and hold the line as the company grows

Nice-to-haves

Experience at a high-performing startup that scaled meaningfully from early stage to broad market adoption
Familiarity with AI-native products, AI-leaning developer tools, or modern MarTech platforms
Experience introducing a new category or making new market language stick in a competitive space

Application prep

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Keywords to mirror

aiawsgo

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401k

Pto