Job description

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Snowflake is experiencing exponential growth and we’re looking for a seasoned Senior Social Media Manager to elevate its social media profile among the global developer community. This individual will be a steward of the Snowflake’s developer social presence, specifically responsible for engaging technical audiences. This role is critical to reinforce Snowflake’s AI Data Cloud vision and business momentum by showcasing technical innovation and value to developers. This role demands a dynamic social media expert with a background in running presences for established B2B brands who can develop, execute, and measure the impact of owned, paid and earned social media. The ideal candidate is comfortable operating in a high-growth environment, is AI-minded, and possesses a strong knack for innovative content creation. They are also a dedicated team-player, proactive, and highly organized, with a talent to build collaborative relationships with key stakeholders. This person will work closely with cross-functional teams including PR, Product Marketing, Developer Relations, Developer Advocacy, and the broader Marketing and Global Communications teams to create plans that drive awareness and engagement with our key audiences. They will be responsible for overall program management, inclusive of content creation, reporting, and creating operational efficiencies to ensure we’re structured to scale the practice to support Snowflake’s expansive business. THE OPPORTUNITY Guide & Execute Snowflake’s Developer Social Media Strategy - Craft the strategy and lead the execution of our developer social media presence, inclusive of platform mix and editorial strategy - Drive the development of integrated social plans for key Snowflake moments (i.e., new feature releases, open source contributions, technical events) with sustained storytelling in mind - Serve as the social lead for select Snowflake solution areas (e.g., AI, Data Engineering), owning the social plan for recurring programs such as monthly working group announcements, category launches, and sustained campaigns – from briefing through execution - Lead social planning and execution for Snowflake's flagship developer events, including pre-event promotion, day-of coverage, and post-event amplification across owned and paid channels – all in collaboration with event marketing, digital and creative teams - Collaborate with the developer relations and developer advocate team to align on priorities and co-creation opportunities to bring the collective work together across social - Own the outcome by delivering insightful social monthly, quarterly and campaign-based reports that demonstrate our impact on the community and business Concept, Manage & Execute Snowflake Developer Social Content - Be a steward of the brand with the community experience in mind, inclusive of navigating and managing internal expectations around the social experience and best practices - Bring new content ideas and franchises to the table to both drive awareness of and strong engagement with Snowflake’s key narratives and priorities - Write, edit and publish everyday content across platforms in line with Snowflake’s narrative and developer voice - Lead social creative direction, working collaboratively with our creative team and business partners to create socially-engaging assets - Actively engage with the community to drive a true two-way exchange and nurture their connection to Snowflake Lead and Execute our Paid Social Initiatives - Develop paid strategies with clear KPIs in support of our key narratives and initiatives - Create and execute paid social campaigns across platforms, inclusive of ad campaign set up and targeting and content promotion - Lead reporting on the impact of our campaigns with the ability to distill learnings and insights for our varied internal audiences WHAT WE’RE LOOKING FOR Our ideal social media lead will have: - 8-10+ years of experience in B2B technology social media, either in-house or with an agency - Well-rounded social media marketing and/or social media communications experience – including owned, paid and earned strategies - A strong love for social and emerging technology, including hands-on use of AI tools to enhance day-to-day work across content creation, trend analysis, experimentation, reporting, and workflow efficiency - An experimental, test-and-learn orientation to create social success stories that will help drive greater investment - Excellent written and verbal communication skills, with the ability to create compelling content in line with our narratives for various audiences across paid, earned, and owned channels - Demonstrated ability to independently manage complex, multi-stakeholder programs from strategy through execution – with strong deadline discipline and proactive communication when timelines are at risk - Superb organizational skills and keen attention to detail, with the ability to operate autonomously and effectively in a rapidly growing, fast-paced environment - Act as the social project manager for cross-functional working groups, proactively driving PMM reviews, content sourcing, and timeline adherence without requiring day-to-day direction - A ‘Roll Up Your Sleeves and Get It Done’ attitude with a proven track record of managing multiple, high-priority projects from strategy to execution - Strong strategic thinking, problem solving, technical, and analytical skills - Demonstrated ability to work collaboratively with cross-functional teams and build strong relationships - Strong judgment, a knack for diplomacy, and the confidence to engage and build consensus with stakeholders - BA/BS degree or equivalent experience. Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com careers.snowflake.com

Requirements

Must-haves

Guide & Execute Snowflake’s Developer Social Media Strategy
Craft the strategy and lead the execution of our developer social media presence, inclusive of platform mix and editorial strategy
Drive the development of integrated social plans for key Snowflake moments (i.e., new feature releases, open source contributions, technical events) with sustained storytelling in mind
Collaborate with the developer relations and developer advocate team to align on priorities and co-creation opportunities to bring the collective work together across social
Own the outcome by delivering insightful social monthly, quarterly and campaign-based reports that demonstrate our impact on the community and business
Concept, Manage & Execute Snowflake Developer Social Content
Be a steward of the brand with the community experience in mind, inclusive of navigating and managing internal expectations around the social experience and best practices
Bring new content ideas and franchises to the table to both drive awareness of and strong engagement with Snowflake’s key narratives and priorities
Write, edit and publish everyday content across platforms in line with Snowflake’s narrative and developer voice
Lead social creative direction, working collaboratively with our creative team and business partners to create socially-engaging assets
Actively engage with the community to drive a true two-way exchange and nurture their connection to Snowflake
Lead and Execute our Paid Social Initiatives
Develop paid strategies with clear KPIs in support of our key narratives and initiatives
Create and execute paid social campaigns across platforms, inclusive of ad campaign set up and targeting and content promotion
Lead reporting on the impact of our campaigns with the ability to distill learnings and insights for our varied internal audiences
8-10+ years of experience in B2B technology social media, either in-house or with an agency
Well-rounded social media marketing and/or social media communications experience – including owned, paid and earned strategies
A strong love for social and emerging technology, including hands-on use of AI tools to enhance day-to-day work across content creation, trend analysis, experimentation, reporting, and workflow efficiency
An experimental, test-and-learn orientation to create social success stories that will help drive greater investment
Excellent written and verbal communication skills, with the ability to create compelling content in line with our narratives for various audiences across paid, earned, and owned channels
Demonstrated ability to independently manage complex, multi-stakeholder programs from strategy through execution – with strong deadline discipline and proactive communication when timelines are at risk
Superb organizational skills and keen attention to detail, with the ability to operate autonomously and effectively in a rapidly growing, fast-paced environment
Act as the social project manager for cross-functional working groups, proactively driving PMM reviews, content sourcing, and timeline adherence without requiring day-to-day direction
A ‘Roll Up Your Sleeves and Get It Done’ attitude with a proven track record of managing multiple, high-priority projects from strategy to execution

Nice-to-haves

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Benefits

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