Lead Designer, Brand at Lucid Motors

Job description

About Lucid At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning vehicles bring our “Compromise Nothing™” approach to the global automotive market. That means refusing to choose between performance and sustainability, design and engineering, ambition and integrity. In Lucid Air and Lucid Gravity, we have designed and built vehicles that have redefined their segments, combining exceptional range, performance, design, and expansive space in a single experience. We achieve this through deep vertical integration, with design, engineering, and production happening in-house across our global offices and manufacturing facilities. Our teams come from industries around the world, united by a shared commitment to excellence. By refusing to settle, you can help redefine what’s possible and shape the future of mobility. Role Summary We're looking for a Lead Designer who combines strong visual craft with exceptional creative instincts. This is a hands-on role for someone who can contribute to design direction and creative concept development, executing compelling creative work across a wide range of brand assets, including digital and physical surfaces. The ideal candidate has experience in-house within a brand, creative, or design studio environment. They understand how to build a brand — translating positioning into culturally-relevant visual worlds, graphics, and collateral through distinctive visual systems, guidelines, and strong art direction. They are equally comfortable from initial concept through final design execution. Key Responsibilities Develop creative concepts and visual narratives for brand assets, product launches, content initiatives, and brand programs Art direct photography, motion, illustration, and content programs to ensure a cohesive and elevated brand expression Create mood boards, creative territories, storyboards, and visual frameworks that bring ideas to life Design high-quality creative across digital, social, web, presentations, events, editorial, and marketing touchpoints Partner with writers, strategists, marketers, creative groups, and cross-functional teams to create impactful brand experiences Collaborate with external agencies, photographers, filmmakers, illustrators, and production partners throughout the creative process Help evolve and maintain brand guidelines, visual systems, and creative standards Translate strategic briefs into compelling concepts that are both creatively ambitious and grounded in business objectives Present and communicate creative ideas with clarity and confidence Stay current on culture, design, photography, fashion, media, and emerging creative trends that influence modern brand building Minimum Qualifications 8-10 years of experience in brand design, art direction, visual design, and creative development Strong portfolio demonstrating concept-driven work and exceptional visual execution Experience working in-house with a brand, plus experience at a creative agency, brand studio, or design consultancy Proven ability to contribute to and execute art direction across campaigns, content, photography, and digital experiences Strong understanding of branding, visual identity systems, typography, layout, composition, color, and storytelling Demonstrated ability to move from insight and concept through final execution Proficiency in Figma and Adobe Creative Suite Strong competency within AI workflows that optimize creative development and brand/design management across an organization Strong communication, collaboration, and presentation skills Ability to manage multiple projects and thrive in a fast-paced creative environment Preferred Qualifications Thinks conceptually before designing Has a refined visual point of view and a passion for brand building Understands how imagery, motion, typography, and storytelling work together to create emotional connection Can develop creative territories, visual worlds, and campaign ideas, not just individual assets Balances strategic thinking with a strong maker mentality Brings strong taste, curiosity, and attention to craft Excels in collaborative studio environments and enjoys building alongside other creatives Experience working with premium consumer audiences, across technology, automotive, fashion/lifestyle, or luxury brands Motion design, illustration, AI-assisted creative exploration, or content creation experience Experience contributing to brand launches, rebrands, or large-scale integrated campaigns Salary Range : The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors. Base Pay Range (Annual) $123,900 — $170,390 USD Compensation & Benefits: Lucid offers a comprehensive and competitive benefits package including medical, dental, and vision insurance; life and disability coverage; paid time off; paid holidays, paid sick leave; and a 401(k) retirement plan. Hourly/non-exempt employees accrue up to 120 hours paid time off, and salaried/exempt employee accrue up to 160 hours paid time off. Eligible employees may also participate in Lucid’s equity program and/or a discretionary annual cash incentive program. Incentive and equity awards, if applicable, are determined based on individual performance, role scope, market considerations, and overall company results, in accordance with the terms of the applicable plans. Equal Opportunity: At Lucid, we believe diversity strengthens everything we build. Lucid Motors is proud to be an equal opportunity employer and is committed to providing an inclusive workplace for all. We consider all qualified applicants without regard to race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity or expression, marital status, or any other characteristic protected by applicable state or federal laws and regulations. Accessibility: Lucid Motors is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need any accommodation to participate in the application process, please contact us at TA-Operations lucidmotors.com . This email address is designated solely for accommodation requests and is not monitored for job applications or resume submissions. To be considered for employment, all applications must be submitted through the Lucid Motors Careers website. Candidate Data Privacy: By submitting your application, you understand and agree that your personal data will be processed in accordance with our Candidate Privacy Notice . To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to Lucid Motors. Lucid Motors is not responsible for any fees related to unsolicited resumes.

Requirements

Must-haves

Develop creative concepts and visual narratives for brand assets, product launches, content initiatives, and brand programs
Art direct photography, motion, illustration, and content programs to ensure a cohesive and elevated brand expression
Create mood boards, creative territories, storyboards, and visual frameworks that bring ideas to life
Design high-quality creative across digital, social, web, presentations, events, editorial, and marketing touchpoints
Partner with writers, strategists, marketers, creative groups, and cross-functional teams to create impactful brand experiences
Collaborate with external agencies, photographers, filmmakers, illustrators, and production partners throughout the creative process
Help evolve and maintain brand guidelines, visual systems, and creative standards
Translate strategic briefs into compelling concepts that are both creatively ambitious and grounded in business objectives
Present and communicate creative ideas with clarity and confidence
Stay current on culture, design, photography, fashion, media, and emerging creative trends that influence modern brand building
8-10 years of experience in brand design, art direction, visual design, and creative development
Strong portfolio demonstrating concept-driven work and exceptional visual execution

Nice-to-haves

Thinks conceptually before designing
Has a refined visual point of view and a passion for brand building
Understands how imagery, motion, typography, and storytelling work together to create emotional connection
Can develop creative territories, visual worlds, and campaign ideas, not just individual assets
Balances strategic thinking with a strong maker mentality
Brings strong taste, curiosity, and attention to craft
Excels in collaborative studio environments and enjoys building alongside other creatives
Experience working with premium consumer audiences, across technology, automotive, fashion/lifestyle, or luxury brands
Motion design, illustration, AI-assisted creative exploration, or content creation experience
Experience contributing to brand launches, rebrands, or large-scale integrated campaigns
Candidate Data Privacy: By submitting your application, you understand and agree that your personal data will be processed in accordance with our Candidate Privacy Notice .
To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to Lucid Motors. Lucid Motors is not responsible for any fees related to unsolicited resumes.

Application prep

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Keywords to mirror

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Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Paid Time Off