Job description

Job Title: Senior Product Marketing Manager Role Overview Join a fast-growing cybersecurity startup building next-generation security technology for enterprise environments. This is a highly strategic and hands-on opportunity for a senior product marketer who thrives in early-stage environments and enjoys building from the ground up. You’ll own product marketing end-to-end, shaping messaging, content, demos, sales enablement, and brand presence while partnering closely with leadership, product, sales, and demand generation teams. This role is ideal for someone who combines deep cybersecurity knowledge with strong storytelling and execution skills, working on an EST or CST time schedule. Key Responsibilities: • Own and execute the company’s product marketing strategy across content, positioning, messaging, and go-to-market initiatives • Create technical blogs, product pages, customer stories, videos, thought leadership content, and other marketing assets • Build and maintain interactive product demos using Storylane, including scripting workflows and evolving demos alongside product updates • Manage and oversee the company website, including content updates, design direction, and ongoing optimization • Develop sales enablement materials including pitch decks, battlecards, one-pagers, objection handling frameworks, and competitive positioning assets • Partner closely with sales and demand generation teams to align messaging and drive pipeline impact • Present at webinars, events, and customer-facing meetings while confidently handling technical cybersecurity discussions • Ensure consistency across messaging, branding, tone, and visual identity across all customer touchpoints • Help establish scalable product marketing infrastructure, processes, and templates in a high-growth environment • Operate with high autonomy while collaborating directly with executive leadership on priorities and execution Education & Qualifications: • 5+ years of product marketing experience within cybersecurity or highly technical B2B SaaS environments • Strong understanding of cybersecurity technologies and the ability to communicate effectively with both technical practitioners and business buyers • Experience working in startup or high-growth environments with ownership across multiple functions • Hands-on experience building interactive demos in Storylane • Strong written and verbal communication skills with the ability to simplify complex technical concepts • Experience developing sales enablement content that directly supports revenue teams • Comfortable presenting in customer-facing environments, webinars, and industry events • Experience managing websites and content management platforms such as Webflow or similar tools • US-based and comfortable working cross-functionally in a fast-paced environment Preferred Experience: • Prior experience as a cybersecurity practitioner or in a technical security-focused role • Experience supporting early-stage or pre-scale GTM organizations • Background owning product marketing as an individual contributor before scaling a team • Familiarity with developer-focused or technical buyer audiences • Experience creating technical thought leadership and product storytelling for enterprise security solutions Why Us: • Opportunity to own and define the product marketing function from the ground up • Direct collaboration with executive leadership and meaningful influence on company positioning • High-visibility role with broad ownership across marketing, sales, and product • Fast-moving startup environment with significant growth potential • Opportunity to shape how a cutting-edge cybersecurity platform is brought to market • Potential to build and lead a future product marketing team as the company scales Benefits and Perks: • Competitive compensation package • Estimated base salary range of $170K–$220K • 10–20% performance bonus • Equity participation opportunity • Full-time US-based opportunity with significant ownership and autonomy Applicants must be currently authorized to work in the United States on a full-time basis now and in the future. This position does not offer sponsorship.

Requirements

Must-haves

Job Title: Senior Product Marketing Manager
Own and execute the company’s product marketing strategy across content, positioning, messaging, and go-to-market initiatives
Create technical blogs, product pages, customer stories, videos, thought leadership content, and other marketing assets
Build and maintain interactive product demos using Storylane, including scripting workflows and evolving demos alongside product updates
Manage and oversee the company website, including content updates, design direction, and ongoing optimization
Develop sales enablement materials including pitch decks, battlecards, one-pagers, objection handling frameworks, and competitive positioning assets
Partner closely with sales and demand generation teams to align messaging and drive pipeline impact
Present at webinars, events, and customer-facing meetings while confidently handling technical cybersecurity discussions
Ensure consistency across messaging, branding, tone, and visual identity across all customer touchpoints
Help establish scalable product marketing infrastructure, processes, and templates in a high-growth environment
Operate with high autonomy while collaborating directly with executive leadership on priorities and execution
5+ years of product marketing experience within cybersecurity or highly technical B2B SaaS environments
Strong understanding of cybersecurity technologies and the ability to communicate effectively with both technical practitioners and business buyers
Experience working in startup or high-growth environments with ownership across multiple functions
Hands-on experience building interactive demos in Storylane
Strong written and verbal communication skills with the ability to simplify complex technical concepts
Experience developing sales enablement content that directly supports revenue teams
Comfortable presenting in customer-facing environments, webinars, and industry events
Experience managing websites and content management platforms such as Webflow or similar tools

Nice-to-haves

Prior experience as a cybersecurity practitioner or in a technical security-focused role
Experience supporting early-stage or pre-scale GTM organizations
Background owning product marketing as an individual contributor before scaling a team
Familiarity with developer-focused or technical buyer audiences
Experience creating technical thought leadership and product storytelling for enterprise security solutions

Application prep

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Keywords to mirror

Platform: careers-page
Effort: medium