Job description

Ocean Spray is hiring for a(n) Sr. Brand Manager! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since. Ocean Spray is seeking a Senior Brand Manager to lead continued growth across a high-impact portfolio within our USA Foods business, including Craisins® Dried Cranberries, Cranberry Sauce, and Fresh Cranberries. This role operates with a general manager mindset, owning both short- and long-term strategy while driving end-to-end business performance across Grocery, Mass, and Club channels. You will be accountable for delivering against revenue, profit, and brand equity goals, while shaping the future of one of Ocean Spray’s most iconic portfolios. Reporting to the Senior Director of USA Foods, this role offers significant visibility, cross-functional leadership, and the opportunity to make a meaningful impact on a farmer-owned, purpose-driven brand. At Ocean Spray, we’re a team of farmers, thinkers, creators, and doers. As a farmer-owned co-op, we roll up our sleeves and get the job done, just like the three maverick farmers who started it all. Every day is different, and a day in the life might include… • Partner with the Senior Director and Senior Associate Brand Manager to shape the Fresh Cranberry business growth strategy, balancing supply complexity with the optimal demand opportunities • Lead cross functional teams through our FUEL stage gate process to renovate and strengthen the core Craisins® offering across the Club channel • Set the strategy and guide your ABM in bringing a full-funnel Holiday Campaign to life, recruiting new buyers with our core baking occasion for Craisins while also expanding the reach of Cranberry Sauce • Work closely with a Grocery Sales Lead and your cross-functional teams to build a seasonal plan to unlock stronger display support for Cranberry Sauce and win across omni touchpoints at a major Retailer • Coach your Associate Brand Managers to break down P&Ls and consumption drivers, turning insights into smart actions that deliver strong returns for our Grower Owners A Day in the Life... General Management and P&L Ownership : Own the full P&L for the USA Foods Base Business, using a sharp read on Consumers, Customers, and Competitors to identify performance drivers and act on them to achieve business goals Strategy Development : Build and drive long-term growth strategies for key segments, bringing stakeholders along and leading cross-functional teams through execution Planning and Execution : Lead annual marketing plans end-to-end, from strategy to sell-in, grounded in insights and clear brand thinking to deliver results and meet our financial commitments to our Grower Owners Communication and Messaging : Partner with Media, Brand Strategy, Integrated Marketing, and Omni teams to develop consumer-insight led, best-in-class marketing campaigns to achieve business objectives and Marketing KPIs Portfolio Management and Renovation : Lead and inspire cross-functional teams to evolve our portfolio, prioritizing the right opportunities to stay relevant with Consumers and Customers People Leadership : Lead and develop two direct reports, providing coaching, clear feedback, and growth opportunities, while fostering a strong, collaborative team culture What We Are Looking For: Required Qualifications: Strong analytical skills with experience interpreting both quantitative (e.g. syndicated POS, panel) and qualitative datasets, and translating insights into actionable strategies Proven ability to navigate ambiguity and to coach teams to reach decisions amidst competing factors Superior presentation skills, both in ability to develop compelling stories and to effectively deliver those stories to audiences at all levels within the organization Excellent interpersonal and communication skills, with a proven ability to influence without authority Solid understanding of P&L management, volume forecasting, annual budgeting, and key financial drivers Candidate should be a self-starter who has demonstrated strong ownership and leadership capabilities in prior roles 7 years of experience in CPG Brand Management, including base and innovation Preferred Qualifications: MBA or advanced degree in Marketing, Business, or related field Experience within Food or Beverage CPG Experience managing and developing direct reports Education: Bachelor's or University Degree (Required) Master's Degree (Preferred) Work Experience: At least 7 Years of Experience Annual Salary: $128,000 - $160,000 The base salary range information above serves as a guideline of the position’s typical hiring range. We value and appreciate what makes you unique and will consider a variety of factors when determining an offer. These factors include, but are not limited to, your skills and experience, external and internal benchmarks, as well as overall company considerations. Certain positions may be eligible for short-term and long-term incentive rewards. We also offer a competitive and comprehensive benefits program that supports all aspects of your health and well-being. Benefits: Complete insurance package on Day-1 that includes a plethora of health and wellness programs Health, Dental, and Vision insurance Health savings account Flexible spending account Life and accident insurance Employee assistance program Telehealth services 1:1 health coaching Supportive benefits for all the stages of your life 401(k) with up to 6% Company matching; additional potential discretionary match at year-end Short-Term Incentive/Performance bonuses Flexible scheduling options Vacation pay, up to three weeks of time (pro-rated for your first year of employment) Holiday pay for 12 holidays Career development and growth opportunities Tuition/Education assistance programs Access to LinkedIn Learning Scholarship programs for children of employees Parental leave Bright Horizons Family Solutions – Back-up care, tutoring, etc. Adoption assistance Bereavement leave Up to $300 fitness reimbursement Up to $300 massage reimbursement Employee appreciation events Employee discounts Charitable giving Who We Are: You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what’s better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future. Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values: G rower Mindset – We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future. Sustainable R esults – Guided by purpose, we are focused on delivering results for our grower-owners. I ntegrity Above All – We are ethical, doing the right thing for our grower-owners, customers, consumers and each other Inclusive T eamwork – We build diverse and inclusive teams that strengthen our cooperative. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. For MA Applicants – It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. Any employer who violates this law shall be subject to criminal penalties and civil liability.

Requirements

Must-haves

Ocean Spray is seeking a Senior Brand Manager to lead continued growth across a high-impact portfolio within our USA Foods business, including Craisins® Dried Cranberries, Cranberry Sauce, and Fresh Cranberries.
Reporting to the Senior Director of USA Foods, this role offers significant visibility, cross-functional leadership, and the opportunity to make a meaningful impact on a farmer-owned, purpose-driven brand.
At Ocean Spray, we’re a team of farmers, thinkers, creators, and doers. As a farmer-owned co-op, we roll up our sleeves and get the job done, just like the three maverick farmers who started it all.
Every day is different, and a day in the life might include…
Partner with the Senior Director and Senior Associate Brand Manager to shape the Fresh Cranberry business growth strategy, balancing supply complexity with the optimal demand opportunities
Lead cross functional teams through our FUEL stage gate process to renovate and strengthen the core Craisins® offering across the Club channel
Set the strategy and guide your ABM in bringing a full-funnel Holiday Campaign to life, recruiting new buyers with our core baking occasion for Craisins while also expanding the reach of Cranberry Sauce
Work closely with a Grocery Sales Lead and your cross-functional teams to build a seasonal plan to unlock stronger display support for Cranberry Sauce and win across omni touchpoints at a major Retailer
Coach your Associate Brand Managers to break down P&Ls and consumption drivers, turning insights into smart actions that deliver strong returns for our Grower Owners
A Day in the Life...
Strategy Development : Build and drive long-term growth strategies for key segments, bringing stakeholders along and leading cross-functional teams through execution
Planning and Execution : Lead annual marketing plans end-to-end, from strategy to sell-in, grounded in insights and clear brand thinking to deliver results and meet our financial commitments to our Grower Owners
Communication and Messaging : Partner with Media, Brand Strategy, Integrated Marketing, and Omni teams to develop consumer-insight led, best-in-class marketing campaigns to achieve business objectives and Marketing KPIs
Portfolio Management and Renovation : Lead and inspire cross-functional teams to evolve our portfolio, prioritizing the right opportunities to stay relevant with Consumers and Customers
People Leadership : Lead and develop two direct reports, providing coaching, clear feedback, and growth opportunities, while fostering a strong, collaborative team culture
Strong analytical skills with experience interpreting both quantitative (e.g. syndicated POS, panel) and qualitative datasets, and translating insights into actionable strategies
Proven ability to navigate ambiguity and to coach teams to reach decisions amidst competing factors
Superior presentation skills, both in ability to develop compelling stories and to effectively deliver those stories to audiences at all levels within the organization
Excellent interpersonal and communication skills, with a proven ability to influence without authority
Solid understanding of P&L management, volume forecasting, annual budgeting, and key financial drivers

Nice-to-haves

MBA or advanced degree in Marketing, Business, or related field
Experience within Food or Beverage CPG
Experience managing and developing direct reports
Bachelor's or University Degree (Required) Master's Degree (Preferred)

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: workday
Effort: long

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Parental Leave

Wellness