Supervisor, Paid Social Media at CrossMedia Inc

Job description

WHO WE ARE Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row. We have offices in the NY, Philadelphia, London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more. THE ROLE We are looking for a Supervisor, Paid Social to join our One Marketplace team to lead paid social strategy and activation for key national clients. This role sits at the intersection of strategy, execution, client leadership, and team development, and how we approach paid social across platforms and clients. The ideal candidate is a hands-on paid social expert who understands how to translate business and brand objectives into effective social strategies, is comfortable navigating the rapidly evolving social landscape, and enjoys developing people along the way. You are curious, solutions-oriented, and eager to bring new ideas, platforms, tools, and opportunities to the work. This is a NY based role and we offer a hybrid work setting. KEY RESPONSIBILITIES Develop and execute paid social strategies that align with client business, brand, and performance objectives. Translate client business and brand objectives into strategic, actionable paid social strategies and activation plans. Lead day-to-day paid social operations across assigned clients, ensuring campaigns are strategically sound, effectively executed, and continuously optimized. Work directly with clients and internal partners to understand objectives, communicate recommendations, and provide clear, actionable insights. Manage campaign activation and optimization across social platforms, including Meta, LinkedIn, Pinterest, Snapchat, X, and other emerging platforms as appropriate. Maintain hands-on platform expertise and stay current with evolving social capabilities, formats, targeting, measurement, and best practices. Analyze campaign performance and use data and insights to identify opportunities, solve challenges, and improve outcomes. Develop POVs, recommendations, and thought leadership that bring new ideas and perspectives to clients and the broader team. Partner closely with planning, investment, analytics, creative, and other agency teams to ensure paid social is integrated into the broader media strategy. Help establish and maintain best practices for paid social strategy, activation, measurement, and optimization. Mentor, train, and support junior team members, providing guidance that strengthens both their technical skills and strategic thinking. Contribute to the continued growth of the agency by identifying new platforms, tools, capabilities, and ways of working that can create value for our clients. QUALIFICATIONS 4+ years of experience in paid social media, with a strong foundation in strategy, activation, optimization, and measurement; agency experience preferred. Hands-on experience across major paid social platforms, including Meta, LinkedIn, Pinterest, Snapchat, X, and/or emerging platforms. Ability to translate client business and brand objectives into strategic, actionable paid social strategies and activation plans. Strong understanding of audience targeting, campaign structure, budgeting, optimization, creative formats, and measurement. Ability to analyze campaign performance and turn data and insights into clear recommendations and strategic actions. Experience managing client relationships and confidently presenting strategies, recommendations, and results. Ability to manage multiple clients, campaigns, and priorities while maintaining accuracy, attention to detail, and strong follow-through. Demonstrated experience mentoring and developing team members and providing guidance on both strategy and execution. Strong communication, collaboration, and relationship-building skills. Curious and proactive, with a strong interest in the evolving social media landscape, emerging platforms, and new technologies. A solutions-oriented mindset with the ability to take ownership, navigate challenges, and identify creative and practical solutions. SALARY Salary range of 75-100k, commensurate with experience. Compensation is determined on the skills, qualifications,, tenure in the industry and experience of the applicant along with the requirements of the position. This is a NY based role and we offer a hybrid work setting. CROSSMEDIA BENEFITS Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including: Flexibility to work in hybrid manner with in-office and work from home options (depending on role). Open/Flexible PTO/Annual leave with US & UK specific policies Sponsored healthcare options and agency-wide physical & mental health support 401k with company match (USA), and generous Pension (UK) Paid sabbatical at significant milestone anniversaries Generous paid parental leave policy Life milestone recognition & support The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) Cell phone/tech reimbursement Student Loan payment plan (US) Tuition reimbursement Learning & Development and training programs And burgers – lots and lots of burgers COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law. All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ). Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based) Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time. Ability to stand, bend, and reach Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. The ability to observe details at close range (within a few feet of the observer). In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com . (US based candidates).

Requirements

Must-haves

Develop and execute paid social strategies that align with client business, brand, and performance objectives.
Translate client business and brand objectives into strategic, actionable paid social strategies and activation plans.
Lead day-to-day paid social operations across assigned clients, ensuring campaigns are strategically sound, effectively executed, and continuously optimized.
Work directly with clients and internal partners to understand objectives, communicate recommendations, and provide clear, actionable insights.
Manage campaign activation and optimization across social platforms, including Meta, LinkedIn, Pinterest, Snapchat, X, and other emerging platforms as appropriate.
Maintain hands-on platform expertise and stay current with evolving social capabilities, formats, targeting, measurement, and best practices.
Analyze campaign performance and use data and insights to identify opportunities, solve challenges, and improve outcomes.
Develop POVs, recommendations, and thought leadership that bring new ideas and perspectives to clients and the broader team.
Partner closely with planning, investment, analytics, creative, and other agency teams to ensure paid social is integrated into the broader media strategy.
Help establish and maintain best practices for paid social strategy, activation, measurement, and optimization.
Mentor, train, and support junior team members, providing guidance that strengthens both their technical skills and strategic thinking.
Contribute to the continued growth of the agency by identifying new platforms, tools, capabilities, and ways of working that can create value for our clients.
Hands-on experience across major paid social platforms, including Meta, LinkedIn, Pinterest, Snapchat, X, and/or emerging platforms.
Ability to translate client business and brand objectives into strategic, actionable paid social strategies and activation plans.
Strong understanding of audience targeting, campaign structure, budgeting, optimization, creative formats, and measurement.
Ability to analyze campaign performance and turn data and insights into clear recommendations and strategic actions.
Experience managing client relationships and confidently presenting strategies, recommendations, and results.
Ability to manage multiple clients, campaigns, and priorities while maintaining accuracy, attention to detail, and strong follow-through.
Demonstrated experience mentoring and developing team members and providing guidance on both strategy and execution.
Strong communication, collaboration, and relationship-building skills.
Curious and proactive, with a strong interest in the evolving social media landscape, emerging platforms, and new technologies.
A solutions-oriented mindset with the ability to take ownership, navigate challenges, and identify creative and practical solutions.
Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:

Nice-to-haves

4+ years of experience in paid social media, with a strong foundation in strategy, activation, optimization, and measurement; agency experience preferred.

Application prep

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Platform: greenhouse
Effort: quick

Benefits

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Vision

401k

Pto

Parental Leave

Professional Development