Job description

Overview As part of the Copilot Marketing organization, you’ll join a pioneering group at Microsoft that is reshaping how work gets done across every business function. Our mission is to transform core business processes with AI and agents—empowering organizations to move beyond the constraints of traditional enterprise tools. By reimagining how businesses operate, we help customers become more agile, unlock new levels of productivity, and accelerate growth through intelligent, adaptive solutions that drive real impact. Our team is seeking a Director of Product Marketing, Adoption Content & Experiences to shape how businesses understand, adopt, and realize value from Microsoft 365 Copilot. This leader will own product narratives, content strategy and development, and the adoption hub web experience—creating differentiated, high-impact customer experiences that accelerate adoption. We are looking for a deeply strategic, detail-oriented, and highly hands-on storyteller who combines strong knowledge of AI business solutions with exceptional editorial judgment, product curiosity, and an uncompromising commitment to quality. This leader will translate complex product capabilities and customer insights into distinctive narratives, actionable guidance, and polished experiences that move customers to action. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day. Responsibilities Audience Obsession & Customer Insight • Deeply understand customer research, telemetry, field feedback, and market signals to uncover adoption pain points, unmet needs, and barriers with precision. • Build nuanced audience insights across executive, business, technical, and end-user personas, including motivations, maturity, readiness, and moments of friction. • Turn audience and adoption insights into differentiated narratives, content strategies, and guidance that move customers from awareness to sustained use and measurable value. Strategic Storytelling & Narrative Leadership • Develop and shape innovative, audience-first stories that turn complex technology, research, and product capabilities into memorable narratives that inspire action. • Create differentiated points of view and content franchises that break through crowded content streams, demonstrate strong editorial judgment, and deliver distinctive value to target audiences. • Connect customer pain points and business priorities to product capabilities through deeply researched, actionable narratives, frameworks, and guides that accelerate adoption. Content Strategy & Editorial Excellence • Build and scale audience-led content strategies across direct-to-customer experiences, including web, lifecycle programs, learning platforms, and communities. • Set and uphold a high editorial bar through rigorous content frameworks, standards, governance, and hands-on reviews that ensure accuracy, clarity, consistency, and craft. • Design strategic content systems that connect narratives, experience design, customer journeys, and behavioral change to measurable adoption and business outcomes. Cross-Functional Leadership & Influence • Influence senior leaders and drive alignment across Product, Engineering, Design, Marketing, Customer Success, Learning, Research, and Field organizations. • Create clarity and momentum in highly matrixed environments through effective operating models, governance, reviews, and decision frameworks. • Serve as a trusted strategic advisor who shapes plans, influences investments, and drives organizational change. Ownership & Outcome Orientation • Own impact, not just deliverables and connect investments, programs, and experiences to measurable customer and business outcomes. • Use data, customer signals, and performance metrics to prioritize opportunities, guide decisions, and improve impact. • Operate as a hands-on leader who can move seamlessly from setting strategy to shaping narratives, editing content, and driving high-quality execution. Team Leadership & Quality Management • Build, coach, and lead a high-performing team grounded in customer obsession, strategic rigor, attention to detail, accountability, and continuous improvement. • Stay close to the work actively shaping narratives, reviewing content, and providing precise, actionable feedback as both coach and editor to raise the quality bar. • Establish clear expectations, operating rhythms, and rigorous review mechanisms while developing talent into stronger strategic leaders, storytellers, and marketers. Qualifications Required/minimum qualifications • Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience. • 4+ years people management experience or indirect people management experience (or virtual teams) Additional or preferred qualifications • Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business OR equivalent experience. • 6+ years people management experience. Product Marketing M5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: careers.microsoft.com This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled. Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

Requirements

Must-haves

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Audience Obsession & Customer Insight
Deeply understand customer research, telemetry, field feedback, and market signals to uncover adoption pain points, unmet needs, and barriers with precision.
Build nuanced audience insights across executive, business, technical, and end-user personas, including motivations, maturity, readiness, and moments of friction.
Turn audience and adoption insights into differentiated narratives, content strategies, and guidance that move customers from awareness to sustained use and measurable value.
Strategic Storytelling & Narrative Leadership
Develop and shape innovative, audience-first stories that turn complex technology, research, and product capabilities into memorable narratives that inspire action.
Create differentiated points of view and content franchises that break through crowded content streams, demonstrate strong editorial judgment, and deliver distinctive value to target audiences.
Connect customer pain points and business priorities to product capabilities through deeply researched, actionable narratives, frameworks, and guides that accelerate adoption.
Content Strategy & Editorial Excellence
Build and scale audience-led content strategies across direct-to-customer experiences, including web, lifecycle programs, learning platforms, and communities.
Set and uphold a high editorial bar through rigorous content frameworks, standards, governance, and hands-on reviews that ensure accuracy, clarity, consistency, and craft.
Design strategic content systems that connect narratives, experience design, customer journeys, and behavioral change to measurable adoption and business outcomes.
Cross-Functional Leadership & Influence
Influence senior leaders and drive alignment across Product, Engineering, Design, Marketing, Customer Success, Learning, Research, and Field organizations.
Create clarity and momentum in highly matrixed environments through effective operating models, governance, reviews, and decision frameworks.
Serve as a trusted strategic advisor who shapes plans, influences investments, and drives organizational change.
Ownership & Outcome Orientation
Own impact, not just deliverables and connect investments, programs, and experiences to measurable customer and business outcomes.
Use data, customer signals, and performance metrics to prioritize opportunities, guide decisions, and improve impact.
Operate as a hands-on leader who can move seamlessly from setting strategy to shaping narratives, editing content, and driving high-quality execution.
Team Leadership & Quality Management
Build, coach, and lead a high-performing team grounded in customer obsession, strategic rigor, attention to detail, accountability, and continuous improvement.

Nice-to-haves

Additional or preferred qualifications

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aiagile

Platform: eightfold
Effort: medium