Job description

COMPANY OVERVIEW KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR’s insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group. References to KKR’s investments may include the activities of its sponsored funds and insurance subsidiaries. TEAM OVERVIEW KKR’s Marketing team develops executive content strategies that generate brand and product awareness to engage the firm’s clients with valuable content to meet quantifiable business goals. The team builds deep relationships with clients to bridge the gap between client interests and business goals, to create innovative content strategies. The team is also responsible for consistently investigating trends and best practices to make accurate and tailored recommendations to clients. The Marketing team closely collaborates with the sales, product strategy, and compliance teams. POSITION DESCRIPTION The Marketing team is seeking a dynamic and motivated Product Marketing Principal with deep expertise in positioning private equity and primary market secondaries strategies to various client segments including private wealth, family capital, institutional, and insurance. This role will be based in New York and will report to KKR’s Head of Product Marketing. This is a highly collaborative role and strong relationship building, product-related content creation, and project management skills are critical, as this individual will collaborate closely with colleagues in marketing, communications, compliance, product strategy, and investment teams to produce and activate best-in-class marketing materials. In this role you will thrive in a fast-paced, entrepreneurial environment. You will have extensive knowledge of private equity and secondaries strategies and be curious and enthusiastic about this space. RESPONSIBILITIES One dedicated point of contact: One dedicated resource to work with KKR Solutions, a newly formed business unit that includes Arctos, a sports investing specialist, Keystone, a GP financing strategy, and a developing private markets secondaries business. Responsibilities include: working with KKR Solutions product strategy and investment business teams on all marketing-related matters globally and leading regular meetings with stakeholders to provide updates, confirm priorities and discuss any obstacles/challenges. Develop & Execute Strategic Marketing Plan: Partner with Sales, Product, and Investment team members to create and execute a strategic marketing plan including product-related content & event strategy, campaigns/programs, foundational materials, etc. Provide consistent updates on progress, any obstacles, wins, etc. Include clearly defined KPI’s and share progress/learnings with key stakeholders. Present a Quarterly Business Review to key stakeholders highlighting previous quarter activities and socializing next quarter’s plan. Creative Idea Generation: Be a visionary. Think big and provide creative marketing solutions to capture eyeballs and mindshare in a crowded market. Develop compelling programs & campaigns that will capture the attention of clients and prospects, raising the bar with how we attract and engage clients. Drive adoption through targeted campaigns, ongoing education, and end-investor engagement programs. Sales Enablement: Partner with channel marketing to repackage product-related content and create campaigns per sales channel with targeted audiences – wealth, family capital, institutional, etc. Partner on Strategic Positioning: Partner with Product Strategy and Investment teams to define and refine product positioning, value propositions, and messaging frameworks for KKR Solutions offerings across various investor segments (institutional, wealth, family offices). Continue to refine based on client feedback and market environment. Collaborate with teams to repackage all foundational collateral: FAQ’s, short/longer form pitch decks, main stage presentations, videos, webpage, end investor material, etc. Manage Compelling & Consistent Content Strategy:  Lead the product-related content development process collaborating with investment professionals, product strategy, sales, and communications teams to create and launch a steady drumbeat of content to educate, stay top of mind, support client conversations. Focus on relevant, client-centric, differentiated, and actionable product-related content. Develop targeted amplification plan. Manage product-related content calendar for team. Manage all formats of product-related content - video, short-form content, education, etc. Measure and share key learnings/best practices with key stakeholders. Lead Project Management & Prioritization: Serve as project manager for all related marketing projects including stakeholder management, working with compliance, providing consistent updates to stakeholders, etc. Provide Robust Analytics: Track, analyze and socialize engagement analytics and campaign performance with key stakeholders on a consistent basis. Track Competitor & Market Trends:  Stay up to date on competitor messaging and marketing tactics. Leverage insights to guide a differentiated approach for KKR. QUALIFICATIONS 10+ years’ experience in asset management marketing at a global Asset Manager or Alternative Investment management firm. Direct experience marketing private equity and secondaries strategies Skilled in Microsoft Office suite. Experience with Seismic, Asana, Salesforce, and AI-related tools a plus. Strong writing ability and familiarity with creating video content. Bachelor’s Degree required, CAIA, CFA, or MBA preferred. #LI-DNI This is the expected annual base salary range for this New York-based position. Actual salaries may vary based on factors, such as skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance. Base Salary Range $190,000 — $240,000 USD KKR is an equal opportunity employer. Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other category protected by applicable law. KKR will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email Benefits@kkr.com . Emails sent for unrelated issues, such as following up on an application, will not receive a response. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access kkr.com because of your disability. You can request reasonable accommodations by sending an email to Benefits@kkr.com . Only emails left for this purpose will be returned. Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. This notice applies only to applicants and employees who work or will work in Massachusetts, in accordance with applicable state law.

Requirements

Must-haves

In this role you will thrive in a fast-paced, entrepreneurial environment. You will have extensive knowledge of private equity and secondaries strategies and be curious and enthusiastic about this space.
Partner with Sales, Product, and Investment team members to create and execute a strategic marketing plan including product-related content & event strategy, campaigns/programs, foundational materials, etc.
Provide consistent updates on progress, any obstacles, wins, etc.
Include clearly defined KPI’s and share progress/learnings with key stakeholders.
Present a Quarterly Business Review to key stakeholders highlighting previous quarter activities and socializing next quarter’s plan.
Be a visionary. Think big and provide creative marketing solutions to capture eyeballs and mindshare in a crowded market.
Partner with channel marketing to repackage product-related content and create campaigns per sales channel with targeted audiences – wealth, family capital, institutional, etc.
Continue to refine based on client feedback and market environment.
Collaborate with teams to repackage all foundational collateral: FAQ’s, short/longer form pitch decks, main stage presentations, videos, webpage, end investor material, etc.
Manage Compelling & Consistent Content Strategy:
Manage product-related content calendar for team.
Manage all formats of product-related content - video, short-form content, education, etc.
Measure and share key learnings/best practices with key stakeholders.
Serve as project manager for all related marketing projects including stakeholder management, working with compliance, providing consistent updates to stakeholders, etc.
Track, analyze and socialize engagement analytics and campaign performance with key stakeholders on a consistent basis.
Stay up to date on competitor messaging and marketing tactics. Leverage insights to guide a differentiated approach for KKR.
10+ years’ experience in asset management marketing at a global Asset Manager or Alternative Investment management firm.
Direct experience marketing private equity and secondaries strategies
Strong writing ability and familiarity with creating video content.

Nice-to-haves

Skilled in Microsoft Office suite. Experience with Seismic, Asana, Salesforce, and AI-related tools a plus.
Bachelor’s Degree required, CAIA, CFA, or MBA preferred.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

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