Social Media Intern at HealthEquity

Job description

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS.   Come be part of remarkable. Internship details • Location: Remote (United States). • Employment Type: Part-time Internship (15-20 hours per week). • Duration: February 2027 - June 2027 - Candidates must remain actively enrolled in an accredited college or university throughout the internship. How you can make a difference Social media is one of the most powerful ways to build relationships, educate audiences, and bring a brand to life. As our Social Media Intern , you'll play a key role in helping HealthEquity connect with members, employers, teammates, and future talent through creative, engaging content. You'll help develop social media content, identify emerging trends, contribute new ideas , and support the execution of our social strategy across multiple platforms. From content planning and content creation to performance analysis and trend spotting, you'll gain hands-on experience helping a brand connect with audiences in meaningful ways. Your work will directly contribute to brand awareness, audience engagement, recruiting initiatives, and thought leadership efforts while helping bring the HealthEquity mission to life through compelling content and storytelling. Success in this role is defined by strong content ideation, consistent execution, creative thinking, and the ability to identify and develop content that resonates with our audiences. What you’ll be doing We are looking for a creative, curious, and social-savvy Social Media Intern to join our Social Media team. In this role, you'll support the day-to-day execution of HealthEquity's social media channels through content creation, trend research, and content planning. You'll collaborate closely with the Social Media Manager, Senior Social Designer, and cross-functional partners to develop engaging content that drives audience engagement, brand awareness, and channel growth. In this role, you will: • Research social media trends, platform updates, audience behaviors, and emerging content opportunities. • Contribute content ideas and participate in creative brainstorming sessions for social campaigns and always-on content. • Draft social media copy for HealthEquity's social channels. • Create and edit social content, including graphics, short-form videos, carousels, and platform-specific assets. • Support content planning, editorial calendars, and campaign execution. • Conduct competitive and industry research to identify best practices and new content opportunities. • Bring fresh perspectives and innovative ideas that contribute to HealthEquity's content strategy and channel growth. What you will need to be successful Education and Experience • Currently pursuing a Bachelor's degree in Marketing , Communications, Journalism, Public Relations, Digital Media, Advertising, Graphic Design, or a related field. • Preferred candidates are entering their Junior or Senior year. • Must be actively enrolled in an accredited college or university throughout the duration of the internship. Specialized Knowledge, Skills, and Abilities • Strong understanding of major social media platforms and platform best practices. • Strong written communication, storytelling, and content development skills. • Basic graphic design and content creation skills. • Familiarity with short-form video creation and social-first storytelling. • Willingness to learn, experiment, and adapt in a fast-paced environment. Preferred Qualifications • Experience creating content for LinkedIn, Instagram, Facebook, TikTok, or similar platforms. • Experience managing personal, academic, club, or organizational social media accounts. • Basic video editing or graphic design skills. • Familiarity with Adobe Creative Suite, Figma, CapCut , or similar creative tools. Success in This Role May Include • Contributing creative content ideas that support HealthEquity's social media strategy. • Identification of emerging trends, formats, and content opportunities. • Consistent creation of content that reflects the HealthEquity brand, mission, and values. What you'll gain • Hands-on experience creating content and supporting social media strategy for a national brand. • Exposure to social media strategy, content planning, and content creation . • Experience creating content across multiple social platforms and formats. • Mentorship from experienced social media, communications, and creative professionals. • Opportunities to build a professional portfolio featuring real-world campaigns and content. • Exposure to employer branding, corporate communications, healthcare marketing, and integrated marketing initiatives. #LI-Remote This is a remote position. $22.00 / hour The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives as part of the total compensation package, in addition to a full range of benefits including: • Medical, d ental, and v ision • HSA contribution and match • Dependent c are FSA match • Full-time team members receive a minimum of 18 days of annual PTO and 13 paid holidays per year • Paid p arental l eave • 401(k) match • Personal and healthcare financial literacy programs • Ongoing e ducation & t uition a ssistance • Gym and f itness r eimbursement • Wellness p rogram incentives Onboarding & Travel This is a remote role, with an in-person onboarding training component. New team members must participate in Trailhead , HealthEquity’s immersive onboarding experience Trailhead is designed to foster meaningful connections, support your integration into the organization, and equip you with a strong understanding of our business. Trailhead participation is a key expectation of this role. Trailhead is held onsite at our headquarters once per quarter. HealthEquity covers all required travel and accommodations. This role may begin with a virtual, self-paced onboarding experience, followed by a mandatory onsite Trailhead session at a later date. HealthEquity is committed to providing reasonable accommodations to team members with qualifying disabilities. Should you be selected for this role and require an accommodation, we will put you in touch with our Benefits Team so you can begin the accommodation request process. HealthEquity has a vision that by 2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth . Join us and discover a work experience where the person is valued more than the position. Click here to learn more. You belong at HealthEquity! HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity – you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity’s applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page . HealthEquity uses Microsoft Copilot to transcribe screening interviews between candidates and their direct Talent Partner for note taking and interview summaries. By scheduling a screening interview with us, you consent to Microsoft Copilot’s AI technology recording and transcribing your interview with your Talent Partner. This information will be reviewed for accuracy and then used by HealthEquity to summarize the interview, ensure accuracy, and facilitate our hiring process. We take privacy seriously. You have the option to opt out. If you wish to opt out of this Microsoft Copilot transcription, please notify your Talent Partner in advance of the interview. If we do not receive an opt-out request from you, we will assume that you consent to the use of Microsoft Copilot. HealthEquity uses Pindrop Pulse during certain interviews to support identity verification, interview security, and fraud prevention. By scheduling and participating in an interview where Pindrop Pulse is enabled, you acknowledge that Pindrop's technology may analyze information such as voice, video, device, network, and location-related signals to identify potential impersonation, deepfake activity, and other security risks. This information may be reviewed by HealthEquity's Talent Acquisition and Security teams to support a secure hiring process. All alerts and risk indicators are reviewed by trained personnel, and HealthEquity does not make hiring decisions based solely on automated analysis. We take privacy seriously. You have the option to opt out of Pindrop analysis. If you wish to opt out, please notify your Talent Partner in advance of the interview. If we do not receive an opt-out request from you before the interview, we will assume that you consent to HealthEquity's use of Pindrop Pulse for security verification purposes during the hiring process. At HealthEquity, our goal is to save and improve lives by empowering healthcare consumers. This shared purpose inspires everything we do, including how we approach hiring. Our process is designed to get to know the real you: your skills, experiences, and potential to make a difference. We value honesty, originality, and the courage to do the right thing, even when it is not the easiest path. Showing up as your authentic self reflects these values and helps us build something truly remarkable together. As AI is becoming a common tool throughout the application process, we want to be clear about its appropriate use at HealthEquity. Using AI to support resume writing, research, or interview preparation is perfectly acceptable, provided the content is accurate and genuinely represents your qualifications and skills. For other key parts of our interview process, however, it is important that the ideas, communication, and work you share reflect your own voice, experiences, and thinking. We ask that you participate in our live interviews and complete any assessments without AI assistance unless instructions explicitly indicate otherwise or a specific exception is discussed and approved in advance. This approach ensures fairness, celebrates your individuality, and allows your authentic perspective to shine. Behaviors that do not align with these guidelines may result in disqualification from the hiring process or termination of employment if later discovered. We appreciate your understanding and look forward to learning about the unique contributions only you can bring to HealthEquity. HealthEquity is committed to your privacy as an applicant for employment. For information on our privacy policies and practices, please visit HealthEquity Privacy .

Requirements

Must-haves

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS.   Come be part of remarkable.
Internship details
Location: Remote (United States).
Employment Type: Part-time Internship (15-20 hours per week).
Duration: February 2027 - June 2027 - Candidates must remain actively enrolled in an accredited college or university throughout the internship.
How you can make a difference
What you’ll be doing
You'll collaborate closely with the Social Media Manager, Senior Social Designer, and cross-functional partners to develop engaging content that drives audience engagement, brand awareness, and channel growth.
Research social media trends, platform updates, audience behaviors, and emerging content opportunities.
Contribute content ideas and participate in creative brainstorming sessions for social campaigns and always-on content.
Draft social media copy for HealthEquity's social channels.
Create and edit social content, including graphics, short-form videos, carousels, and platform-specific assets.

Nice-to-haves

Preferred candidates are entering their Junior or Senior year.
Experience creating content for LinkedIn, Instagram, Facebook, TikTok, or similar platforms.
Experience managing personal, academic, club, or organizational social media accounts.
Basic video editing or graphic design skills.
Familiarity with Adobe Creative Suite, Figma, CapCut , or similar creative tools.
Success in This Role May Include
Contributing creative content ideas that support HealthEquity's social media strategy.
Identification of emerging trends, formats, and content opportunities.
Consistent creation of content that reflects the HealthEquity brand, mission, and values.
What you'll gain
Hands-on experience creating content and supporting social media strategy for a national brand.
Exposure to social media strategy, content planning, and content creation .

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

figmaai

Platform: icims
Effort: medium

Benefits

Benefits detected in the listing.

Vision

401(K)

Pto

Wellness