Senior Branding and Marketing Manager at Maximus, Inc.

Job description

The Sr. Branding and Marketing Manager position supports the development and execution of enterprise brand and integrated marketing strategy, helping translate strategic direction into compelling campaigns, content, digital experiences, and market-facing activation. This position will support broader brand and marketing strategy while independently leading defined campaigns, initiatives, and workstreams from strategy through execution. This role sits at the intersection of brand, campaigns, content, digital, and creative strategy. The ideal candidate can move comfortably between strategic thinking and hands-on marketing—taking direction and turning it into actionable plans while also identifying opportunities, developing recommendations, and leading work forward. The Sr. Branding and Marketing Manager position will develop campaign briefs, messaging frameworks, audience strategies, competitive insights, and recommendations that inform marketing and creative direction. Partner with web and digital teams to connect campaign strategy to digital experiences, customer journeys. Monitor market trends, competitors, and campaign performance to identify opportunities and recommend improvements to strategy and execution. Traveling to the corporate headquarters: Tysons, VA on an as needed weekly basis

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Platform: avature
Effort: medium