Campaign Marketing Manager at Zendesk

Job description

Job Description Who we re looking for This role is pivotal in driving demand generation efforts that align with strategic goals and drive business impact for North America. The perfect candidate is an excellent communicator, collaborator, and skilled at orchestrating multichannel campaigns. They possess the unique ability to think strategically while also being proficient in operational execution. What you ll be doing Campaign Development, Planning & Execution Partner with Global Integrated Marketing to shape and execute multi-channel campaigns for North America. Turn global strategy into regional programs that reach net-new ideal customer profile (ICP) prospects (IT, CX, HR), build engagement, and create demand for new-logo acquisition across priority industries, segments, and account lists. Bring a creative, test-and-learn mindset to demand generation. Develop fresh ways to reach and engage prospects, including targeted digital campaigns, partner and third-party programs, account-based activations, personalized outreach, and direct mail or e-gift tactics. Own campaign execution from brief to optimization. Manage multiple projects at once, coordinating budgets, timelines, audiences, channels, creative, approvals, and deliverables while keeping work moving in a fast-paced environment. Use marketing technology, intent signals, and performance data to identify high-potential audiences and deliver relevant experiences across the buyer journey. Partner with content, product marketing, digital, paid media, field marketing, and other teams to refine messaging and assets that reflect NA audience needs, buying stages, and market opportunities. Conduct market, audience, and competitor research to identify new campaign opportunities and inform regional strategy. Collaborate with North America field marketing and sales teams to activate campaigns, align them to account priorities, and make it easy for sales to engage prospects. Partner with xDR campaign manager on practical follow-up strategies that help convert campaign engagement into qualified opportunities. Support programs such direct mail outreach, sales prospecting initiatives, and Monthly Prospecting Weeks to generate and advance S1 and S2 opportunities. Look for ways to work smarter and move quickly. Apply AI tools and agent-enabled workflows where useful to accelerate research, planning, personalization, and campaign operations while maintaining quality and sound judgment. Campaign Analysis and Reporting: Track campaign performance against goals and key performance indicators, including audience engagement, lead flow, conversion, pipeline, and bookings where applicable. Work with campaign specialists to establish consistent monitoring and reporting practices, identify issues early, and make timely adjustments to improve results. Translate performance data into clear insights and practical recommendations. Use findings to refine audiences, messaging, channel mix, and follow-up strategy. Prepare and present regular campaign updates for stakeholders. Share relevant insights with North America regional marketing and account teams, and recommend specific actions to improve prospect engagement and conversion. What you bring to the role Preferred Qualifications: 5 years of experience in demand generation, B2B campaign marketing, or a related field, preferably in technology, SaaS, customer service, or employee service. A track record of developing and executing demand generation campaigns that reach new audiences and contribute to pipeline or revenue goals. Creative instincts and curiosity about new ways to engage prospects, paired with the discipline to test ideas, learn from results, and scale what works. Strong project management skills and the ability to keep multiple campaigns and deliverables moving at once, with close attention to detail. A scrappy, hands-on mindset: you take initiative, work through ambiguity, and find practical ways to get high-quality work done in a changing environment. Strong analytical skills and experience using data to assess campaign performance and guide decisions. Familiarity with marketing and analytics platforms such as Marketo, Salesforce, 6sense, and Streamlit Experience collaborating across marketing, sales, xDR, and other cross-functional teams. Clear written and verbal communication skills, including the ability to create concise, compelling presentations. A strategic, solutions-oriented approach and a growth mindset. Comfort working in a fast-paced, evolving environment where priorities may shift and new opportunities emerge. #LI-WO1 The US annualized base salary range for this position is $123,000.00-$185,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives. The intelligent heart of customer experience Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week. As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law. Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here . Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces zendesk.com with your specific accommodation request.

Requirements

Must-haves

Who we re looking for This role is pivotal in driving demand generation efforts that align with strategic goals and drive business impact for North America.
What you ll be doing Campaign Development, Planning & Execution
Use marketing technology, intent signals, and performance data to identify high-potential audiences and deliver relevant experiences across the buyer journey.
Partner with content, product marketing, digital, paid media, field marketing, and other teams to refine messaging and assets that reflect NA audience needs, buying stages, and market opportunities.
Conduct market, audience, and competitor research to identify new campaign opportunities and inform regional strategy.
Collaborate with North America field marketing and sales teams to activate campaigns, align them to account priorities, and make it easy for sales to engage prospects.
Track campaign performance against goals and key performance indicators, including audience engagement, lead flow, conversion, pipeline, and bookings where applicable.
Work with campaign specialists to establish consistent monitoring and reporting practices, identify issues early, and make timely adjustments to improve results.
Translate performance data into clear insights and practical recommendations. Use findings to refine audiences, messaging, channel mix, and follow-up strategy.
5 years of experience in demand generation, B2B campaign marketing, or a related field, preferably in technology, SaaS, customer service, or employee service.
A track record of developing and executing demand generation campaigns that reach new audiences and contribute to pipeline or revenue goals.
Creative instincts and curiosity about new ways to engage prospects, paired with the discipline to test ideas, learn from results, and scale what works.
Strong project management skills and the ability to keep multiple campaigns and deliverables moving at once, with close attention to detail.
A scrappy, hands-on mindset: you take initiative, work through ambiguity, and find practical ways to get high-quality work done in a changing environment.
Strong analytical skills and experience using data to assess campaign performance and guide decisions.
Familiarity with marketing and analytics platforms such as Marketo, Salesforce, 6sense, and Streamlit
Experience collaborating across marketing, sales, xDR, and other cross-functional teams.
Clear written and verbal communication skills, including the ability to create concise, compelling presentations.
A strategic, solutions-oriented approach and a growth mindset.
Comfort working in a fast-paced, evolving environment where priorities may shift and new opportunities emerge.
The intelligent heart of customer experience
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Nice-to-haves

What you bring to the role Preferred Qualifications:

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: workday
Effort: long