Job description

What This Is No internship yet? Good. This is a hands-on marketing internship focused on one thing: growing and retaining a real user base. You will choose a track, Acquisition or Retention, and operate directly on live users, real content, and measurable outcomes. This is not theory; but provides tangible use-cases for your CV/career! You will run experiments that impact growth and engagement immediately. What We Are Building Phygtl, a Silicon Valley-based AI startup, is building Vyry, a new way for students foster community on campus by replacing passive consumption with real-world coordination. Instead of scrolling, students meet through shared, playful IRL quests where they move, create, and leave artifacts tied to real locations. Over time, campus becomes a living layer of experiences, memory, and meaning created by the people in it. The goal is to reduce student social isolation by up to 40% by making interaction natural, not forced. Behind it is a team from Roblox, Niantic, Uber, and University of California, Berkeley, with engineers, PhDs, and builders who have worked on large-scale systems, AR, and real-world interaction design. If you’re curious about how people behave and excited by AI, AR, and real-world interaction design, you’ll feel at home here. Why This Internship Exists Most internships teach you how to assist. This one teaches you how to: • grow a product • run experiments • drive real metrics You leave with proof of execution, not just a line on your resume. The Tracks (Choose Your Focus) 1. Acquisition (Growth) You grow users. Focus: • TikTok, Instagram Reels • Discord (student orgs, campus distribution) • Hooks, formats, viral loops You will: • Launch content experiments daily • Test what drives attention and conversion • Build growth loops in real communities • Track: view → join → participate 2. Retention (Programs) You make users come back. Focus: • Founding Creator programs • Monthly engagement cycles • Reward systems You will: • Run real user programs • Design incentives tied to behavior • Increase repeat participation • Improve retention (D14, D30) What You’ll Actually Do • Talk to users • Identify problems • Turn insights into experiments • Build using AI tools • Launch and distribute • Track results • Iterate or kill Repeat weekly. How You’ll Be Measured • Experiments shipped • Speed of execution • Insight quality • Impact on metrics Effort doesn’t count. Output does. Application Requirement When applying, clearly state: • Your strength: Acquisition and/or Retention • What you’ve done in that track • Links to anything you’ve built or tested Do I Need AI or Coding Experience? No coding required. You must: • learn tools fast • use AI daily • execute How Intense Is This? High, but flexible. • Fast-paced • High ownership • Real responsibility If you want passive work, this isn’t it. What We’re Looking For You: • move without waiting • learn independently • think in experiments • are comfortable being wrong • finish what you start No pedigree. Proof matters. What You’ll Gain • Real growth experience • AI workflow fluency • Execution speed • Portfolio of experiments • Results you can show Outcome • Phygtl Marketing Certificate • Documented experiments • Potential continuation Who This Is For People who: • think in systems and outcomes • move from idea → execution fast • operate across product and growth • care about results, not effort Who This Is NOT For Do not apply if: • you want step-by-step instructions • you want a low-effort internship • you avoid ambiguity You will operate, not observe. Apply Submit: • 1 thing you built (link + result) • 1 experiment you ran • A Marketing Plan for Vyry to a) acquire, or b) retain students

Requirements

Must-haves

What This Is
No internship yet? Good.
This is a hands-on marketing internship focused on one thing: growing and retaining a real user base.
You will choose a track, Acquisition or Retention, and operate directly on live users, real content, and measurable outcomes. This is not theory; but provides tangible use-cases for your CV/career!
You will run experiments that impact growth and engagement immediately.
What We Are Building
Phygtl, a Silicon Valley-based AI startup, is building Vyry, a new way for students foster community on campus by replacing passive consumption with real-world coordination.
The goal is to reduce student social isolation by up to 40% by making interaction natural, not forced.
Behind it is a team from Roblox, Niantic, Uber, and University of California, Berkeley, with engineers, PhDs, and builders who have worked on large-scale systems, AR, and real-world interaction design.
If you’re curious about how people behave and excited by AI, AR, and real-world interaction design, you’ll feel at home here.
Why This Internship Exists
Most internships teach you how to assist.
grow a product
run experiments
drive real metrics
You leave with proof of execution, not just a line on your resume.
The Tracks (Choose Your Focus)
Acquisition (Growth)
You grow users.
TikTok, Instagram Reels
Discord (student orgs, campus distribution)
Hooks, formats, viral loops
Launch content experiments daily
Test what drives attention and conversion

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: dover
Effort: medium