Job description

This position supports the development and execution of marketing strategies and tactics at the Global, Areas, and Country-Affiliate level for the Ozurdex therapy area. Collaborates and engages with a cross-functional team, which includes (but is not limited to): market access, medical affairs, regulatory, legal, health economics, public affairs, medical and regulatory review, patient relations, business insights, OEC, and global learning. Key Responsibilities Include: • Generate marketing insights that inform strategic and tactical plans for Ozurdex • Identify commercial opportunities to advance efforts towards brand objectives and goals within Ozurdex • Create and drive multi-stakeholder initiatives as part of the overall Ozurdex brand strategy and lead communication strategy • Develop marketing tools/resources to optimize impact and efficiently navigate the formal approval process • Lead marketing activities such as segmentation, targeting, positioning, promotional materials/tactics, advertising, and promotion within assigned budget • Support affiliates for HCP promotions through innovative and impactful Ozurdex strategies and tactics • Manage budgets and maximize resources for the Ozurdex portfolio • Contribute to AbbVie’s leadership position in Ozurdex • Project management and collaboration with vendors and agencies to lead creative and communication strategies • Collaborate with Marketing Director(s) and business leaders to build, manage and execute marketing plans to achieve business objectives and goals • Contribute within area of responsibility to business and marketing plans process • Partner with cross-functional teams and develop external partnerships in Ozurdex • Influence business leaders and collaborate cross-functionally to deliver business results • Bachelor’s Degree required. MBA/MSC preferred • Proven marketing experience with increased proficiency in all marketing skills • Previous cross franchise/cross channel marketing experience preferred • Experience in Ophthalmology or Ozurdex therapeutic area highly preferred • Sales experience is preferred Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future. • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. • This job is eligible to participate in our long-term incentive programs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit abbvie.com US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: abbvie.com

Requirements

Must-haves

Generate marketing insights that inform strategic and tactical plans for Ozurdex
Identify commercial opportunities to advance efforts towards brand objectives and goals within Ozurdex
Create and drive multi-stakeholder initiatives as part of the overall Ozurdex brand strategy and lead communication strategy
Develop marketing tools/resources to optimize impact and efficiently navigate the formal approval process
Lead marketing activities such as segmentation, targeting, positioning, promotional materials/tactics, advertising, and promotion within assigned budget
Support affiliates for HCP promotions through innovative and impactful Ozurdex strategies and tactics
Manage budgets and maximize resources for the Ozurdex portfolio
Contribute to AbbVie’s leadership position in Ozurdex
Project management and collaboration with vendors and agencies to lead creative and communication strategies
Collaborate with Marketing Director(s) and business leaders to build, manage and execute marketing plans to achieve business objectives and goals
Contribute within area of responsibility to business and marketing plans process
Partner with cross-functional teams and develop external partnerships in Ozurdex
Influence business leaders and collaborate cross-functionally to deliver business results
Proven marketing experience with increased proficiency in all marketing skills
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
This job is eligible to participate in our long-term incentive programs.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

Nice-to-haves

Bachelor’s Degree required. MBA/MSC preferred
Previous cross franchise/cross channel marketing experience preferred
Experience in Ophthalmology or Ozurdex therapeutic area highly preferred
Sales experience is preferred

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: smartrecruiters
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Paid Time Off