Job description

Overview The AI Experiences group sits at the intersection of frontier AI capability, enterprise-grade trust, and high-quality product development, turning models and platforms into intuitive, reliable, and useful experiences for millions of people and organizations. Its Product Monetization team is looking for a new individual-contributor Product Marketer to lead Web IQ. Web IQ is Microsoft's enterprise web intelligence platform for AI applications – like a search engine for agents. It enables organizations to access and leverage information from the open web to build AI experiences that are more current, useful, and reliable. Web IQ is part of Microsoft IQ, helping developers and organizations create AI solutions that can better understand, reason over, and act on information from across the web. Who We’re Looking For We are seeking a forward-thinking product marketer to lead go-to-market, positioning, value proposition and customer insights for Web IQ. You will help to inform and articulate the unique benefits of the product, craft GTM strategies that drive awareness and adoption, and work closely with PMs to improve the product based on customer feedback. Key responsibilities include solid collaboration with other Microsoft teams to incorporate Web IQ into key enterprise sales and marketing motions and connecting with the developer community. The ideal candidate is someone who can create high-quality enablement assets such as pitch decks and has enough technical depth to engage in customer discussions to collect insights and influence the product direction. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.   Starting January 26, 2026, Microsoft AI (MAI) employees who live within a 50- mile commute of a designated Microsoft office in the U.S. or 25-mile commute of a non-U.S., country-specific location are expected to work from the office at least four days per week. This expectation is subject to local law and may vary by jurisdiction. Responsibilities • Customer Listening and Market Signals: • Seek market intelligence signals and lead customer listening strategies and execution to identify growth opportunities, investment priorities, and inform the product roadmap. • Determine areas of market research and create deep collaboration with the field to connect with clients and understand their needs. • Understand competitors’ strengths and weaknesses, Microsoft’s competitive positioning, and anticipate the business implications. • Provide subject matter expertise when developing insights from market or user research, competitive analyses, and industry trends. • Synthesize and articulate customer feedback, mobilizing internal teams to address it. • Product Positioning, Value Proposition and Messaging: • Lead the creation of a differentiated value proposition that aligns with customer goals. • Drive the development of product positioning and value proposition pillars with tangible proof points and crisp messaging, aligned across stakeholders. • Write thought leadership stories that position Microsoft as a leader in the AI grounding space. • Clearly articulate our product story in blog posts and tentpole event presentations for marquee product launches. • Go-to-Market: • Lead v-teams and direct marketing strategies for effective product releases, maximizing adoption and customer satisfaction. • Set clear goals and impact metrics, orchestrating cross-functional teams to leverage the appropriate marketing and sales channels to achieve them. • Develop and execute impactful launch strategies that leverage key industry and first-party events, while setting clear release-schedule goals for the Product Management teams. • Scale Enablement: • Support partner teams such as MCAPS and Microsoft IQ Marketing with client-facing communications and enablement. • Ensure that Business Development, Sales, Marketing, and Learning teams know our roadmap, positioning, and value proposition, empowering them to scale enablement across clients and internal teams. • Lead select and strategic product training sessions, driving excitement and clarity around key product announcements. • Growth Mindset and Inclusive Thinking: • Proactively seek feedback from a diverse group of clients and users, uncovering new growth opportunities and mitigating bias in AI products. • Lead an “always learning” culture with constant assessment of what we can do better, encouraging open and honest conversations and reflections, while ensuring that all voices are heard. Qualifications Required Qualifications: • Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business • OR equivalent experience. Preferred Qualifications: • Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years marketing or sales experience • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business • OR equivalent experience. • Proven track record in applying different customer listening approaches to inform and influence product development. • Experience cultivating trust-based relationships directly with senior-level leaders internally. • Solid product positioning and value proposition development skills, with experience in leading differentiated value propositions and translating complex features into compelling narratives. • AI Native: Experience in creating agents and using AI to execute workflows and raise the bar for what Marketing teams can deliver. • Understanding of the AI infrastructure services landscape, including the use of agent-to-agent protocols and APIs. • Category development: experience defining or driving demand for a new category of products. Experience bringing disruptive products to market. • Experience marketing to developers and enterprise customers. • Understanding of the developer experience in the Azure portal and Microsoft Foundry. • Demonstrates curiosity and actively explores options. Responds efficiently to changing demands and circumstances, maintaining a constructive attitude. • Data-Driven Problem Solver: Uses data to identify trends and prioritize work. Develop hypotheses and test them to inform how we should scale. • Organizational agility and ability to work across organizational boundaries to build alignment at multiple levels of leadership and drive closure on issues. #MicrosoftAI Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: careers.microsoft.com This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled. Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

Requirements

Must-haves

Who We’re Looking For
Customer Listening and Market Signals: • Seek market intelligence signals and lead customer listening strategies and execution to identify growth opportunities, investment priorities, and inform the product roadmap.
Determine areas of market research and create deep collaboration with the field to connect with clients and understand their needs.
Understand competitors’ strengths and weaknesses, Microsoft’s competitive positioning, and anticipate the business implications.
Provide subject matter expertise when developing insights from market or user research, competitive analyses, and industry trends.
Synthesize and articulate customer feedback, mobilizing internal teams to address it.
Product Positioning, Value Proposition and Messaging: • Lead the creation of a differentiated value proposition that aligns with customer goals.
Drive the development of product positioning and value proposition pillars with tangible proof points and crisp messaging, aligned across stakeholders.
Write thought leadership stories that position Microsoft as a leader in the AI grounding space.
Clearly articulate our product story in blog posts and tentpole event presentations for marquee product launches.
Go-to-Market: • Lead v-teams and direct marketing strategies for effective product releases, maximizing adoption and customer satisfaction.
Set clear goals and impact metrics, orchestrating cross-functional teams to leverage the appropriate marketing and sales channels to achieve them.

Nice-to-haves

OR equivalent experience.
Proven track record in applying different customer listening approaches to inform and influence product development.
Experience cultivating trust-based relationships directly with senior-level leaders internally.
Solid product positioning and value proposition development skills, with experience in leading differentiated value propositions and translating complex features into compelling narratives.
AI Native: Experience in creating agents and using AI to execute workflows and raise the bar for what Marketing teams can deliver.
Understanding of the AI infrastructure services landscape, including the use of agent-to-agent protocols and APIs.
Category development: experience defining or driving demand for a new category of products. Experience bringing disruptive products to market.
Experience marketing to developers and enterprise customers.
Understanding of the developer experience in the Azure portal and Microsoft Foundry.
Demonstrates curiosity and actively explores options. Responds efficiently to changing demands and circumstances, maintaining a constructive attitude.
Data-Driven Problem Solver: Uses data to identify trends and prioritize work. Develop hypotheses and test them to inform how we should scale.
Organizational agility and ability to work across organizational boundaries to build alignment at multiple levels of leadership and drive closure on issues.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aigoazure

Platform: eightfold
Effort: medium