Job description

The Role We're looking for a Staff Product Marketing Manager, Growth to define how Linktree's monetization strategy is understood, experienced, and brought to market. This is a highly strategic leadership role responsible for shaping the long-term positioning, pricing narrative, and go-to-market strategy for Linktree's paid products and revenue ecosystem. You'll partner closely with Product, Growth, Data, Design, Finance, and Executive Leadership to influence monetization strategy from conception through launch. Beyond driving exceptional product marketing, you'll establish the frameworks, narratives, and operating models that help Linktree make smarter pricing, packaging, and expansion decisions over time. As one of the most senior individual contributors on the Product Marketing team, you'll influence product direction, mentor teammates, and raise the bar for how we communicate value across every customer touchpoint. If you're energized by solving complex monetization challenges, creating category-defining product narratives, and influencing strategy across an organization, we'd love to meet you. What You'll Do Define Linktree's revenue product marketing strategy Own the long-term product marketing strategy for Linktree's monetization ecosystem, including subscriptions, add-ons, new revenue products, and future pricing initiatives. Develop the positioning architecture and messaging strategy that communicates the value of our paid experiences across user segments, markets, and creator verticals. Establish the strategic narrative for how Linktree evolves from a free product into a platform users are excited to invest in. Drive company-wide alignment around monetization priorities through clear customer insights, market intelligence, and competitive positioning. Influence pricing, packaging, and monetization strategy Partner with Product, Growth, Finance, and Executive Leadership to shape pricing, packaging, bundling, and monetization decisions before products reach market. Develop customer segmentation frameworks, willingness-to-pay research, and value-based positioning that inform strategic investment decisions. Create repeatable frameworks for evaluating monetization opportunities and emerging revenue products. Serve as a strategic thought partner on long-term revenue strategy rather than simply marketing existing products. Lead monetization go-to-market strategy Define GTM strategy for major revenue initiatives across the customer lifecycle. Determine launch strategy, audience prioritization, positioning, messaging hierarchy, and success metrics for new subscription offerings and monetization features. Partner across Product, Lifecycle Marketing, Growth, Brand, Paid, and Creative to ensure launches are cohesive and strategically aligned. Drive executive-level launch readiness across cross-functional teams. Elevate the in-product monetization experience Partner with Product and Design to shape how monetization experiences are introduced within the product. Define principles and messaging frameworks that guide upgrade flows, pricing surfaces, onboarding, experimentation, and conversion experiences. Use behavioral insights, experimentation, and customer research to continuously improve monetization performance without sacrificing customer trust. Lead strategic revenue campaigns Own the strategic narrative behind major commercial moments including Black Friday, Cyber Monday, annual subscription campaigns, and global pricing initiatives. Ensure every campaign reinforces Linktree's long-term positioning while driving measurable business outcomes. Partner with Brand and Creative teams to evolve how revenue campaigns show up across every customer touchpoint. Shape partner and ecosystem narratives Develop the strategic story for Linktree's creator ecosystem and monetization platform. Partner with Product, Partnerships, and Sales teams to communicate the value of Linktree's audience, products, and platform to external partners. Build messaging frameworks that scale across new business opportunities and strategic partnerships. Raise the bar across Product Marketing Serve as a senior leader and trusted advisor across Product Marketing. Create frameworks, playbooks, and best practices that improve how the team approaches positioning, monetization, and product launches. Coach and mentor other product marketers while influencing cross-functional leaders without direct authority. Represent Product Marketing in executive discussions and help shape company-level strategic priorities. What You'll Bring • 8–12+ years of experience in Product Marketing, Growth Marketing, Strategy, or related roles, with significant experience leading monetization or subscription businesses. • Demonstrated success influencing product strategy, pricing, packaging, or monetization decisions for consumer technology or SaaS products. • Deep understanding of subscription businesses and key metrics including conversion, activation, retention, expansion, ARPU, LTV, and pricing elasticity. • Exceptional strategic thinking with the ability to simplify complex product and business decisions into compelling customer narratives. • Strong executive communication skills with experience influencing senior cross-functional stakeholders. • Experience leading highly ambiguous, cross-functional initiatives without direct authority. • Ability to balance long-term strategic thinking with hands-on execution when needed. • Track record of mentoring teammates and elevating the quality of work across an organization. • Passion for customer insights, experimentation, and using data to inform strategic decisions. Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $215,000-$225,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed. P.S. If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button! Our Story We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link. Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space. We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love. We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you. Where and How We Work We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home. We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome. How we’ll help you thrive Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you: • An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours! • 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees. • Employer contribution towards your retirement. • Generous time off for vacation, holidays, parental leave, volunteer time, and other categories. • Employee stock option program - we want each and every employee to share in the company’s success. At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at talent@linktr.ee – your needs are important to us.

Requirements

Must-haves

As one of the most senior individual contributors on the Product Marketing team, you'll influence product direction, mentor teammates, and raise the bar for how we communicate value across every customer touchpoint.
If you're energized by solving complex monetization challenges, creating category-defining product narratives, and influencing strategy across an organization, we'd love to meet you.
Define Linktree's revenue product marketing strategy
Own the long-term product marketing strategy for Linktree's monetization ecosystem, including subscriptions, add-ons, new revenue products, and future pricing initiatives.
Develop the positioning architecture and messaging strategy that communicates the value of our paid experiences across user segments, markets, and creator verticals.
Establish the strategic narrative for how Linktree evolves from a free product into a platform users are excited to invest in.
Drive company-wide alignment around monetization priorities through clear customer insights, market intelligence, and competitive positioning.
Influence pricing, packaging, and monetization strategy
Partner with Product, Growth, Finance, and Executive Leadership to shape pricing, packaging, bundling, and monetization decisions before products reach market.
Develop customer segmentation frameworks, willingness-to-pay research, and value-based positioning that inform strategic investment decisions.
Create repeatable frameworks for evaluating monetization opportunities and emerging revenue products.
Serve as a strategic thought partner on long-term revenue strategy rather than simply marketing existing products.
Lead monetization go-to-market strategy
Define GTM strategy for major revenue initiatives across the customer lifecycle.
Determine launch strategy, audience prioritization, positioning, messaging hierarchy, and success metrics for new subscription offerings and monetization features.
Partner across Product, Lifecycle Marketing, Growth, Brand, Paid, and Creative to ensure launches are cohesive and strategically aligned.
Drive executive-level launch readiness across cross-functional teams.
Elevate the in-product monetization experience
Partner with Product and Design to shape how monetization experiences are introduced within the product.
Define principles and messaging frameworks that guide upgrade flows, pricing surfaces, onboarding, experimentation, and conversion experiences.
Use behavioral insights, experimentation, and customer research to continuously improve monetization performance without sacrificing customer trust.
Lead strategic revenue campaigns
Own the strategic narrative behind major commercial moments including Black Friday, Cyber Monday, annual subscription campaigns, and global pricing initiatives.
Ensure every campaign reinforces Linktree's long-term positioning while driving measurable business outcomes.

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: gem
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

Parental Leave