Marketing Communications Specialist
Reporting to the Global Marketing Communications Manager, the Marketing Communications Specialist drives go-to-market execution for G&W Electric’s Systems / ARR solutions portfolio. Partnering closely with the Product Marketing Manager — who defines target segments, positioning, and messaging (the “What”) — this role builds, executes, and continuously optimizes the campaigns, content, and programs that bring that strategy to market (the “How”), and owns ongoing monitoring, measurement, and reporting against Return on Objectives (ROO) to ensure marketing investment translates into pipeline and revenue outcomes for the Systems / ARR motion.
As a Marketing Communications Specialist you will:
• Execute go-to-market campaigns for Systems / ARR solutions based on the positioning, personas, and messaging defined by Product Marketing — translating the “What” into the “How.”
• Develop and execute multi-channel, integrated marketing campaigns (digital, content, email, events) tailored to the Systems / ARR buyer journey to create demand and support sales.
• Own campaign tracking, measurement, and ROO reporting for Systems / ARR go-to-market programs — providing regular (weekly/monthly/quarterly) reporting to marketing, sales, and product leadership on results and learnings.
• Track pipeline-supporting metrics (e.g., MQLs, engagement, conversion) using Salesforce / Account Engagement and translating findings into campaign optimization recommendations — feeding field and market insights back to Product Marketing.
• Participate in NPD gate meetings and coordinate with New Product Development, Product Marketing, and Sales to align campaign timing and content readiness with the Systems / ARR solution launch and rollout schedule.
• Build sales enablement tools (playbooks, battlecards, ROI/conversion materials) and produce and maintain marketing content and campaign assets (web content, presentations, case studies) from the strategic framework and messaging defined by Product Marketing.
• Monitor marketing channel and content performance trends to inform campaign tactics — partnering with Product Marketing on any positioning or competitive-differentiation implications.
• Ensure G&W Electric’s brand guidelines are implemented, and key messages are made visible in all marketing materials.
• Collaborate and manage projects with external vendors and agencies (for example design agencies, print houses, advertising outlets, PR agencies)
We are looking for someone who:
• Holds a Bachelor’s degree required, Marketing or Communications major preferred with at least 5 years marketing experience
• OR equivalent combination of education and experience required
• Has the ability to effectively manage projects, including establishing timeline, action items, budget needs and expected outcomes
• Has the ability to influence without authority at multiple levels of management
• Can demonstrate skills in written and oral communication with the ability to obtain information, critique, edit and communicate effectively. Good editorial and proof-reading skills regarding format and style.
• Must be flexible in a fast paced and changing work setting while maintaining a positive attitude in a customer service environment.
• Is self-motivated, self-starter; able to work independently and as part of the team.
• Possesses good people skills and ability to establish strong working relationships internally and externally.
• Identifies issues and makes timely, tough, and objective decisions, also under pressure.
• Has the ability to gain an understanding of the business quickly.
• Has brand and reputation management understanding.
• Can perform campaign development, management, and analysis.
• Has a desire to continue to learn.
Ideally you will also have:
• Expert in Microsoft Suite (Word, PowerPoint and Excel)
• Experience with CRM / marketing automation software (Salesforce, Account Engagement, etc…)
• Experience with Adobe Creative Suite
• Familiarity with solutions / ARR marketing approaches and recurring-revenue buyer journeys
Leadership:
Project Leader: Plans and organizes the resources necessary to complete a project utilizing the necessary principles, techniques, and tools used in planning, control, monitoring, and review of projects.
Physical Demands / Working Conditions:
• General Office Environment, PC use
• Light Lifting (occasional 25 lbs or less)
• Standing
Other:
What we offer you:
Typical pay is $63,550 – 84,493 annually.
Please note the pay information shown above is a general guideline. Pay is based upon candidate skills, experience, and qualifications.
This position is eligible for participation in our Quarterly Incentive Pay Program
G&W Electric offers a comprehensive benefits package that includes:
• Medical, Dental and Vision Insurance
• Short and Long-Term Disability
• Life Insurance
• Health club membership program and reimbursement
• Employee Assistance Program
• Tuition Reimbursement
• 401 (k)
• Annual Profit Sharing
• Vacation
• Air-conditioned/heated state-of-the-art manufacturing facility
About G&W Electric
Innovating since 1905, G&W Electric has grown into a global leader in engineered electrical power grid solutions. Working with us means joining a worldwide team of passionate manufacturing professionals striving to continually improve the technologies the world depends on to deliver safe, reliable electricity. Our culture is focused on employee success, so we foster an entrepreneurial environment that encourages everyone to thrive.
Learn more about our company by watching this video: youtube.com
G&W Electric enjoys a long reputation for product quality, innovation and world-class customer service to the power industry. We have established this reputation by believing that our greatest asset is our employees. We owe our success to the initiative and talents of highly skilled individuals within our team-based organization. Our goal is to set the standard for customer satisfaction by ensuring a superior level of service, performance and innovation. As a global organization and industry leader, we are committed to cultivating an engaging work environment that embraces our core values and develops our talent. Our continuous focus on growth and innovation means that you become part of a company that provides challenging opportunities, rewards excellence and combines your individual expertise to achieve a higher level of shared success. As part of our organization, you also help power the world!
G&W Electric is proud to be an Equal Opportunity Employer. All employees and applicants will receive consideration for employment without regard to age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law. G&W Electric participates in the E-Verify process for all new hires.
*G&W Electric participates in the E-Verify process for all new hires.
VEVRAA Federal Contractor
Requirements
Must-haves
Marketing Communications Specialist
As a Marketing Communications Specialist you will:
Execute go-to-market campaigns for Systems / ARR solutions based on the positioning, personas, and messaging defined by Product Marketing — translating the “What” into the “How.”
Develop and execute multi-channel, integrated marketing campaigns (digital, content, email, events) tailored to the Systems / ARR buyer journey to create demand and support sales.
Own campaign tracking, measurement, and ROO reporting for Systems / ARR go-to-market programs — providing regular (weekly/monthly/quarterly) reporting to marketing, sales, and product leadership on results and learnings.
Participate in NPD gate meetings and coordinate with New Product Development, Product Marketing, and Sales to align campaign timing and content readiness with the Systems / ARR solution launch and rollout schedule.
Monitor marketing channel and content performance trends to inform campaign tactics — partnering with Product Marketing on any positioning or competitive-differentiation implications.
Ensure G&W Electric’s brand guidelines are implemented, and key messages are made visible in all marketing materials.
Collaborate and manage projects with external vendors and agencies (for example design agencies, print houses, advertising outlets, PR agencies)
OR equivalent combination of education and experience required
Has the ability to effectively manage projects, including establishing timeline, action items, budget needs and expected outcomes
Has the ability to influence without authority at multiple levels of management
Can demonstrate skills in written and oral communication with the ability to obtain information, critique, edit and communicate effectively. Good editorial and proof-reading skills regarding format and style.
Must be flexible in a fast paced and changing work setting while maintaining a positive attitude in a customer service environment.
Is self-motivated, self-starter; able to work independently and as part of the team.
Possesses good people skills and ability to establish strong working relationships internally and externally.
Identifies issues and makes timely, tough, and objective decisions, also under pressure.
Has the ability to gain an understanding of the business quickly.
Has brand and reputation management understanding.
Can perform campaign development, management, and analysis.
Has a desire to continue to learn.
Expert in Microsoft Suite (Word, PowerPoint and Excel)