Trade Marketing Manager - Reckitt at Reckitt

Job description

We are Reckitt Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. Team Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development. About the role As a Trade Marketing Manager , you will play a critical role in developing and implementing trade strategies that drive category and brand growth across channels and customers. You will leverage consumer, shopper, category, and customer insights to create winning 4P (Product, Price, Promotion, Placement) strategies and Local Success Models that are executed through partnership with Sales and Marketing teams. This role requires strong commercial acumen, analytical capability, and cross-functional leadership to ensure successful market execution and delivery of Reckitt's business objectives. Your responsibilities • Develop channel and customer trade strategies aligned with business and brand priorities. • Generate shopper, consumer, category, and customer insights to drive growth. • Lead 4P strategy (Product, Price, Promotion, Placement) and execution excellence. • Define and implement Local Success Models and PICOS standards. • Build channel-specific go-to-market plans for launches and customer activation. • Manage trade investment and shopper marketing budgets to maximize ROI. • Collaborate cross-functionally with Sales, Marketing, Finance, Category, and Supply teams. • Analyze performance, forecast results, and optimize commercial effectiveness. • Support innovation launches through sell-in strategies and execution plans. The experience we're looking for • Bachelor’s degree required.3-5+ years of experience in Trade Marketing, Category Management, Sales, Shopper Marketing, or related commercial roles. • Strong commercial and analytical skills with experience driving business growth. • Experience developing trade strategies, promotions, and customer activation plans. • Ability to leverage shopper, consumer, and category insights to drive results. • Experience with forecasting, trade investment analysis, and business planning. • Familiarity with NielsenIQ, Circana/IRI, or customer POS data preferred.Strong communication, presentation, and stakeholder management skills. • P&L management experience preferred.Advanced Excel and PowerPoint skills.Ability to travel as needed. The skills for success Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence. What we offer With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy. US salary ranges USD $143,000.00 - $215,000.00 Equality We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

Requirements

Must-haves

We are Reckitt
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online.
We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.
Develop channel and customer trade strategies aligned with business and brand priorities.
Generate shopper, consumer, category, and customer insights to drive growth.
Lead 4P strategy (Product, Price, Promotion, Placement) and execution excellence.
Define and implement Local Success Models and PICOS standards.
Build channel-specific go-to-market plans for launches and customer activation.
Manage trade investment and shopper marketing budgets to maximize ROI.
Collaborate cross-functionally with Sales, Marketing, Finance, Category, and Supply teams.
Analyze performance, forecast results, and optimize commercial effectiveness.
Support innovation launches through sell-in strategies and execution plans.
The experience we're looking for
Bachelor’s degree required.3-5+ years of experience in Trade Marketing, Category Management, Sales, Shopper Marketing, or related commercial roles.
Strong commercial and analytical skills with experience driving business growth.
Experience developing trade strategies, promotions, and customer activation plans.
Ability to leverage shopper, consumer, and category insights to drive results.
Experience with forecasting, trade investment analysis, and business planning.
The skills for success

Nice-to-haves

Familiarity with NielsenIQ, Circana/IRI, or customer POS data preferred.Strong communication, presentation, and stakeholder management skills.
P&L management experience preferred.Advanced Excel and PowerPoint skills.Ability to travel as needed.

Application prep

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Keywords to mirror

Platform: successfactors
Effort: medium

Benefits

Benefits detected in the listing.

Wellness