Job description

About Us: At The Foggy Dog, we believe your best friend deserves the best. That’s why we are passionate about making high-quality pet accessories that are as beautiful as they are functional. And, every order helps a pup in need: since launch, we are proud to have provided over 500,000 pounds of food to rescue shelters. Our products are available at www.thefoggydog.com and in over 1,000 brick-and-mortar retailers. We are a small (but mighty!) female-founded team based in San Francisco. As a family-owned business, we are invested in finding the best people to join our tightly knit team. We are looking for candidates who thrive in a creative, energetic, data-driven environment and share our values of collaboration, communication, and positivity. This role is an exciting opportunity to make a huge impact at a fast-growing ecommerce company from the ground up. Overview: The Foggy Dog is seeking a highly creative, detail-oriented Art Director to lead and evolve the visual direction of the brand across all touchpoints. This role is ideal for someone who thrives in a fast-paced, entrepreneurial environment and is excited to shape a cohesive, elevated brand experience across digital, print, and product. We are a fast-growing, digitally native company that believes great design is not just decoration; it is a core business driver. As Art Director, you will own the brand’s visual vertical: developing photography concepts, graphic design, color palettes, typography, and overall campaign look and feel. You will concept and direct creative from idea through execution, ensuring a strong, consistent point of view while bringing our collections and brand moments to life in a way that feels both innovative and true to The Foggy Dog. This is an exciting opportunity to help shape a beloved consumer brand and create work seen by millions of customers across digital, social, retail, and physical experiences. And, a chance to work in a fun, dog-friendly office with a team that loves design, dogs, and creativity! Responsibilities: Campaigns & Brand Creative: • Own and design all creative for campaigns, product launches, and seasonal sales. • Translate brand guidelines into cohesive, elevated, emotionally engaging creative across all channels. • Partner with the Founder to evolve the visual direction of the brand, including typography, color palettes and campaign look and feel. Photography & Creative Direction: • Lead the creative direction for all photoshoots including concept development, overall visual storytelling, shot list development, and post‑shoot execution. • Edit and retouch photography as needed, including on-dog, flat lay and ecommerce imagery. • Support on-set execution, guiding styling, composition and photography to ensure a cohesive and elevated brand aesthetic. • Ensure visual consistency across all imagery. Graphic Design: • Bring to life campaign and sale concepts across key marketing channels including website, email, organic social, paid ads & more. • Collaborate with growth and ecommerce teams to optimize creative for conversion, engagement, and customer experience. • Oversee the creation of digital assets for paid acquisition channels including Meta, Google, and affiliate marketing. • Design packaging across formats including backers, hangtags, pouches, and labels. • Design visually compelling print catalogs and direct mail assets that translate the brand experience beyond digital touchpoints. Collaboration & Team Leadership: • Mentor and guide a graphic designer to maintain a high standard of execution. • Manage the end-to-end process for creative reviews, from concept presentation through stakeholder feedback and final approvals. • Review and provide feedback on all brand creative, including organic social, ads, and templates. • Partner cross-functionally with marketing, ecommerce, merchandising, and product teams. • Contribute proactively to creative brainstorms and strategic discussions. • Help improve creative workflows, processes, and systems as the company scales. About You: • 7+ years of experience in design, preferably in e-commerce, lifestyle, or consumer brands. • A strong portfolio showcasing digital, campaign, and print work with an an emphasis on storytelling. • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma. • Deep understanding of typography, color, and layout with an elevated aesthetic. • Highly organized with strong attention to detail. • Comfortable owning projects end-to-end in a fast-moving environment. • Passion for storytelling through design and building a cohesive brand. • A positive, can-do attitude and willingness to take on any task, big or small. • A degree in graphic design, visual arts, or a related field. Compensation and Benefits: We offer a comprehensive package including: • Salary range of $125-140K depending on experience. • Medical, dental and vision insurance. • 401(k) with matching. • Paid vacation, holidays and sick leave. • Generous product allowance. • The ability to bring your dog to work (please do!). To Apply: To apply, please submit your resume and a cover letter to careers@thefoggydog.com with “Art Director” in the subject line. We are a small team and every hire has a huge impact on the company, so tell us what inspires you to want to join our team. Please note that we will not evaluate resumes without cover letters. We believe a diversity of viewpoints, experiences, and backgrounds make our team stronger. The Foggy Dog is proud to be an equal opportunity employer (EEO) that welcomes applicants and employees of all genders, races, backgrounds, orientations and nationalities.

Requirements

Must-haves

Own and design all creative for campaigns, product launches, and seasonal sales.
Translate brand guidelines into cohesive, elevated, emotionally engaging creative across all channels.
Partner with the Founder to evolve the visual direction of the brand, including typography, color palettes and campaign look and feel.
Lead the creative direction for all photoshoots including concept development, overall visual storytelling, shot list development, and post‑shoot execution.
Edit and retouch photography as needed, including on-dog, flat lay and ecommerce imagery.
Support on-set execution, guiding styling, composition and photography to ensure a cohesive and elevated brand aesthetic.
Ensure visual consistency across all imagery.
Bring to life campaign and sale concepts across key marketing channels including website, email, organic social, paid ads & more.
Collaborate with growth and ecommerce teams to optimize creative for conversion, engagement, and customer experience.
Oversee the creation of digital assets for paid acquisition channels including Meta, Google, and affiliate marketing.
Design packaging across formats including backers, hangtags, pouches, and labels.
Design visually compelling print catalogs and direct mail assets that translate the brand experience beyond digital touchpoints.
Mentor and guide a graphic designer to maintain a high standard of execution.
Manage the end-to-end process for creative reviews, from concept presentation through stakeholder feedback and final approvals.
Review and provide feedback on all brand creative, including organic social, ads, and templates.
Partner cross-functionally with marketing, ecommerce, merchandising, and product teams.
Contribute proactively to creative brainstorms and strategic discussions.
Help improve creative workflows, processes, and systems as the company scales.
7+ years of experience in design, preferably in e-commerce, lifestyle, or consumer brands.
A strong portfolio showcasing digital, campaign, and print work with an an emphasis on storytelling.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
Deep understanding of typography, color, and layout with an elevated aesthetic.
Highly organized with strong attention to detail.
Comfortable owning projects end-to-end in a fast-moving environment.

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

figma

Platform: betterteam
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)