Job description

About the team TikTok's Measurement Product team builds experimentation products that help marketers and brands realize their true business value generated by TikTok and across all of their paid channels. Our team drives innovation and performance across our advertising platform by working with cross-functional teams across the globe on products that touch millions of advertisers. We're looking for a Product Manager to continue building our experimentation infrastructure and measurement products. Responsibilities - Set the vision, develop the roadmap, build and launch measurement products that help advertisers meet their goals and see their true business value generated by TikTok - Collaborate with senior leaders and cross-functional teams, including Engineering, Data Science, and Product Marketing, to define priorities and execute shared goals for measurement products. - Own the underlying measurement infra and methodology, iterate to optimize both 1P and 3P results - Define success metrics and analyze data to inform product strategy and prioritization - Write all technical specs and product requirements for development Minimum Qualifications: - Bachelor's degree or higher with a major in a quantitative field such as Statistics, Economics, and Social Sciences or equivalent science/technical field - 3+ years of experience in product management, having taken one or more internet products through the full product cycle, from requirements to launch - Knowledge of causal inference and experimental design, as well as the broader measurement ecosystem - Experience defining vision, strategy and roadmap for a software product - Experience in ads monetization business and ecosystem - Experience working with data teams and external partners to build measurement models and frameworks - Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English - speaking regions as well as Chinese- speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese- speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross- cultural collaboration and market expansion. Preferred Qualifications - Deep understanding of ad tech and the measurement space, including direct response and brand advertising - PhD in a quantitative field such as statistics, economics or social sciences, or MS/MA degree with 2+ years of experience in advanced ads measurement

Requirements

Must-haves

About the team
Set the vision, develop the roadmap, build and launch measurement products that help advertisers meet their goals and see their true business value generated by TikTok
Collaborate with senior leaders and cross-functional teams, including Engineering, Data Science, and Product Marketing, to define priorities and execute shared goals for measurement products.
Own the underlying measurement infra and methodology, iterate to optimize both 1P and 3P results
Define success metrics and analyze data to inform product strategy and prioritization
Write all technical specs and product requirements for development
Bachelor's degree or higher with a major in a quantitative field such as Statistics, Economics, and Social Sciences or equivalent science/technical field
3+ years of experience in product management, having taken one or more internet products through the full product cycle, from requirements to launch
Knowledge of causal inference and experimental design, as well as the broader measurement ecosystem
Experience defining vision, strategy and roadmap for a software product
Experience in ads monetization business and ecosystem
Experience working with data teams and external partners to build measurement models and frameworks
PhD in a quantitative field such as statistics, economics or social sciences, or MS/MA degree with 2+ years of experience in advanced ads measurement

Nice-to-haves

Deep understanding of ad tech and the measurement space, including direct response and brand advertising

Application prep

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Platform: tiktok
Effort: medium

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