Immunovant, Inc. is a clinical-stage biopharmaceutical company dedicated to enabling normal lives for people with autoimmune diseases. As trailblazers in FcRn inhibitor technology, the Company is boldly developing innovative therapies for a range of debilitating autoimmune diseases with significant unmet patient needs. The Role:
The Director of Product Marketing is critical to the success of the commercial launch of IMVT-1402 and the successful transformation of the company from a clinical-stage company to a commercial-stage company. Reporting to the Senior Vice President of Commercial, this position helps build strategic and tactical launch plans for IMVT-1402 in Graves’ Disease.
Key Responsibilities:
Product Marketing
Develop an insight driven marketing strategy and positioning for the brand through the application of a strategic framework that relies on key leverage points and strategic choices to determine targeting scenarios.
Lead cross functional team, build and shape all launch plans to ensure organizational readiness and success
Partner closely with Business Analytics to develop robust market research plan to ensure market insights and competitive intelligence are included in all plans and forecast assumptions.
Partner with Analytics to shape market research, inform key performance metrics, and measure the effectiveness of marketing initiatives.
Develop and implement tactics aligned to the brand strategic choices and key leverage points. Ensure alignment with product positioning, and messaging across targeted HCP and consumer tactics while maintaining a high standard of quality and compliance for Immunovant.
Lead the implementation of a disease educational campaign shaping the market for a new entrant and catalyzing a change in Graves’ Disease understanding and treatment approach
Lead implementation of brand/launch strategies through development of effective promotional materials for key customer segments (e.g., HCPs, patients, KOLs, allied health professionals, market access stakeholders) and across multiple channels.
Partner with digital marketing to establish all multi-channel specific strategies and tactics including those necessary to support the Customer Engagement team e.g.: face to face, digital, CRM etc.
Maintain expertise in disease state, competitive landscape, and market dynamics, informing potential pivots in strategic and executional approach as needed
Responsible for the management and evaluation of key agencies and vendors
Requirements:
BA/BS required; MBA and/or other relevant graduate degree preferred
8+ years of marketing experience in a biotechnology or pharmaceutical organization. Launch experience required
Track record of enterprise influence - able to lead through ambiguity, align diverse stakeholders, and drive decisions across functions outside of direct reporting lines.
Strong communication skills; able to synthesize complex inputs into clear recommendations for senior leadership.
Demonstrated analytical and problem-solving skills, leading to the development of innovative marketing initiatives.
Work Environment:
Remote
Dynamic, interactive, fast-paced, and entrepreneurial environment
Domestic or international travel are required (20% - 25%)
Salary range for posting $210,000 — $250,000 USD Compensation is based on a number of factors, including market location, and may vary depending on job-related knowledge, skills, and experience. Equity and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, dental, vision, 401k, and other benefits, including unlimited paid time off and parental leave.