Position Summary The Sales and Marketing Director is responsible for planning and implementing sales, marketing and product development programs, both short- and long-range, targeted toward existing and new markets by performing the following duties personally or through the team members on the sales and marketing teams. Essential Duties and Responsibilities The essential functions include, but are not limited to the following: Developing and implementing strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services Developing and managing sales/marketing operating budgets Planning and overseeing advertising and promotion activities including print, online, email, electronic/social media, and direct mail Developing and recommending product positioning, packaging, and pricing strategy to produce the highest possible long-term market share Guaranteeing that achievement of marketing objectives falls within designated budgets Evaluating market research and adjusts marketing strategy to meet changing market and competitive conditions Monitoring competitor products, sales, and marketing activities Establishing and maintaining relationships with industry influencers and key strategic partners Guiding preparation of marketing activity reports and presenting to executive management Establishing and maintaining a consistent company image throughout all product lines, promotional materials, and events Directing sales forecasting activities and setting performance goals accordingly Directing staffing, training, and performance evaluations to develop and control sales and marketing programs Directing market channel development activity and coordinating sales distribution by establishing sales territories, quotas, and goals Representing company at trade association meetings to promote product Meeting with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals Assisting other departments within organization to prepare manuals and technical publications Preparing periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion Reviewing and analyzing sales performances against programs, quotes and plans to determine effectiveness Directing product research and development Managing and directing sales and marketing teams, including recruitment, selection and development to achieve company goals and objectives Performs other work-related duties as assigned Physical Demands and Work Environment The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate. However, in some instances, this job may require work in areas where ear protection is necessary. Note This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship. Requirements Minimum Qualifications (Knowledge, Skills, and Abilities) Bachelor’s degree in Marketing or Business preferred Minimum of five years related experience with progressive managerial responsibilities Demonstrated skill with in-depth sales and marketing techniques and financial principles Ability to communicate effectively, both orally and in writing, with co-management, and internal and external customers Ability to anticipate and solve practical problems *** If you do not have all of the qualifications above but feel you are uniquely qualified for this position, please still apply. Other Desired Qualifications (Knowledge, Skills, and Abilities) Experience with technical sales for industrial equipment Experience in the brewing industry Benefits Compensation This is a full-time, exempt position. Compensation is commensurate with knowledge, skills, and experience. The position includes access to the company's regular benefits packages, which currently include medical, vision, dental insurance (50% EE / 25% FAM) as well as life, AD&D, and disability insurance (100% employer paid) ; 4% 1:1 401k match; holidays, paid time off; sick leave.