Job description

We Impact Lives Through Purpose-Driven Work in A People First Culture Ascend Learning, a leading healthcare and learning technology company, is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data-driven solutions across the lifecycle of learning. From testing to certification, Ascend Learning products are used by physicians, emergency medical professionals, nurses, allied health professionals, certified personal trainers, financial advisors, skilled trades professionals and insurance brokers. Headquartered in Burlington, MA, with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America’s 2025 Greatest Workplaces as well as America’s Best Places to work for Mental Well-Being for 2025.  We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.  WHAT YOU’LL DO As Vice President of Marketing, Healthcare Workforce Solutions, you will lead the strategy and execution for Ascend’s accelerated growth across a strategic, multi brand portfolio that includes Laudio and Staff Garden. You will define and drive category leading thought leadership, product and solutions marketing, and a differentiated industry presence that positions Ascend as a leader in how healthcare organizations engage and support their workforce. Partnering closely with Sales, Product, and Executive Leadership, you will align go to market strategy and end to end demand generation with a clear mandate to build a healthy, scalable pipeline fueled by highly qualified leads. WHERE YOU’LL WORK This position offers the flexibility of remote work within the United States and requires alignment with Eastern or Central time zone hours to support business needs. HOW YOU’LL SPEND YOUR TIME • Strategy Development: Own and evolve the overall marketing strategy aligned to company growth objectives and priority healthcare market segments. As a full stack marketer, you will bring a creative, differentiated approach to positioning Ascend in a competitive healthcare technology landscape while driving measurable demand. • Demand Generation: Design and execute capital efficient, multi channel demand generation programs targeting C suite healthcare leaders, with a strong focus on pipeline quality and revenue impact. Partner closely with Sales to ensure lead quality, conversion, and pipeline acceleration while leveraging analytics to continuously optimize performance. • Brand Management: Establish, protect, and scale a strong brand identity across Laudio, Staff Garden, and the broader Healthcare Workforce Solutions portfolio, ensuring consistent, compelling messaging across all channels. • Market & Customer Insight: Lead ongoing market research and competitive analysis to understand customer needs, healthcare system trends, and evolving buyer behavior, translating insights into actionable marketing strategies. • Full Stack Marketing Leadership: Oversee product, content, and digital marketing while testing and scaling innovative programs that drive awareness, engagement, and demand within core healthcare customer segments. • Customer Community Development: Design, launch, and scale the company’s annual customer conference and build engaged, ongoing virtual user communities that deepen customer relationships and advocacy. • Ambassador & Referral Strategy: Build and nurture a strong ambassador and referral ecosystem, developing compelling case studies and customer references to support enterprise level reference selling. • Account Based Marketing: Advance and expand account based marketing efforts to identify, engage, and convert key strategic health system accounts in partnership with Sales. • Analytics & Reporting: Leverage advanced analytics to inform decision making, measure marketing effectiveness, and continuously refine strategy. Cascade data driven discipline across marketing and partner teams while delivering clear, executive level reporting on performance and impact. • Partnerships & Influence: Identify and activate strategic partnerships and industry influencers to expand market reach, strengthen brand credibility, and increase visibility within the healthcare ecosystem. WHAT YOU’LL NEED • 12+ years of proven experience in senior marketing leadership roles, preferably within a SaaS or healthcare technology company serving health systems • Deep understanding of the health system environment, including complex multi buyer committee sales cycles, key industry trends, and demonstrated credibility with C suite healthcare executives • Full stack marketing expertise with a track record of designing and executing programs that generate highly qualified leads and measurable pipeline impact • Proven experience developing and scaling brand strategy in a multi brand, post acquisition environment • Strong analytical, data driven decision making skills, including strategic product marketing experience and close collaboration with product teams to maximize market impact • Experience planning and delivering high impact, private customer or client conferences and large scale events • Exceptional written and verbal communication skills with the ability to build compelling messaging and clearly communicate complex concepts • Demonstrated ability to collaborate cross functionally, influence senior stakeholders, and lead through partnership • Bachelor’s degree in marketing, business, or a related field; MBA preferred BENEFITS • Flexible and generous paid time off • Competitive medical, dental, vision and life insurance • 401(k) employer matching program • Parental leave • Wellness resources • Charitable matching program • On-site workout facilities (Leawood, Gilbert, Burlington) • Community outreach groups • Tuition reimbursement Fostering A Sense of Belonging Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers. We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued, and be authentic. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.  Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S.-based positions with Ascend Learning, LLC must be legally authorized to work in the United States, and verification of employment eligibility will be required at the time of hire.

Requirements

Must-haves

We Impact Lives Through Purpose-Driven Work in A People First Culture
We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.
This position offers the flexibility of remote work within the United States and requires alignment with Eastern or Central time zone hours to support business needs.
Full Stack Marketing Leadership: Oversee product, content, and digital marketing while testing and scaling innovative programs that drive awareness, engagement, and demand within core healthcare customer segments.
Customer Community Development: Design, launch, and scale the company’s annual customer conference and build engaged, ongoing virtual user communities that deepen customer relationships and advocacy.
Ambassador & Referral Strategy: Build and nurture a strong ambassador and referral ecosystem, developing compelling case studies and customer references to support enterprise level reference selling.
Account Based Marketing: Advance and expand account based marketing efforts to identify, engage, and convert key strategic health system accounts in partnership with Sales.
Partnerships & Influence: Identify and activate strategic partnerships and industry influencers to expand market reach, strengthen brand credibility, and increase visibility within the healthcare ecosystem.
12+ years of proven experience in senior marketing leadership roles, preferably within a SaaS or healthcare technology company serving health systems
Deep understanding of the health system environment, including complex multi buyer committee sales cycles, key industry trends, and demonstrated credibility with C suite healthcare executives
Full stack marketing expertise with a track record of designing and executing programs that generate highly qualified leads and measurable pipeline impact
Proven experience developing and scaling brand strategy in a multi brand, post acquisition environment
Strong analytical, data driven decision making skills, including strategic product marketing experience and close collaboration with product teams to maximize market impact
Experience planning and delivering high impact, private customer or client conferences and large scale events
Exceptional written and verbal communication skills with the ability to build compelling messaging and clearly communicate complex concepts
Demonstrated ability to collaborate cross functionally, influence senior stakeholders, and lead through partnership

Nice-to-haves

Bachelor’s degree in marketing, business, or a related field; MBA preferred

Application prep

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Platform: successfactors
Effort: medium

Benefits

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Dental

Vision

401(K)

Paid Time Off

Parental Leave

Wellness