Principal Product Manager, Direct to Referrer (DTR) Marketing
Boston Scientific· Medical Devices· Oct 9, 2026 · 18d ago
Maple Grove, MN, US, 55311
Hybrid
Full-time
Principal
$171K–$240K est.
7+ years exp
Job description
Additional Location(s): N/A
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
About the role
Boston Scientific was recognized as a Glassdoor Best Place to Work in 2026, ranking No. 15 on the Top 100 list, reflecting the culture our employees experience every day.
The Principal Product Manager, Direct to Referrer (DTR) Marketing is responsible for driving downstream strategy and execution for the WATCHMAN franchise. This role is ideal for a marketer with solid downstream experience who is ready to deepen functional expertise, drive cross‑functional initiatives, and influence commercial direction through data‑driven insights, field and customer engagement, and strong execution. The Principal Product Manager, DTR will operate independently on defined workstreams, solve a range of problems using functional knowledge, and provide guidance to junior team members as appropriate. The ideal candidate brings a mix of commercial acumen, clinical understanding, and executional excellence to build momentum for the business today and lay the foundation for long-term growth.
Work Mode:
At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.
Relocation Assistance:
Relocation assistance is not available for this position at this time.
Visa Sponsorship:
Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.
Travel Requirements:
Position requires ~30% travel.
Your responsibilities will include:
Market Development & Downstream Strategy
• Represents DTR and the franchise in shaping strategy for referrer audience engagement and independently develops and champions strategy and campaign proposals.
• Lead DTR capability advancements and partner closely with digital product managers and architects, Therapy Awareness teams and Marketing to drive implementation and execution.
• Partner closely with KOLs and field teams to gather insights, document unmet needs and outcomes, and translate them into compelling marketing and training materials.
• Manage the WATCHMAN DTR performance, including tracking key metrics such as credited referrals, resource utilization, field activation, and develop data-driven recommendations to address business opportunities.
• Support Referrer focused medical education, conferences and symposiums by representing WATCHMAN and the DTR marketing team.
Cross ‑ Functional Influence
• Collaborate with external vendors and Marketing Analytics to lead various market research initiatives that gather customer and market insights to inform key decisions, marketing strategies and execution plans.
• Partner with CMDE to develop tools, programs, and evidence-based messaging to support the field organization in engaging key customers and driving adoption.
• Work cross-functionally with Patient Marketing, Implanter Marketing, Sales, Training, Medical Education, Clinical, Sales Operations, and HEMA to deliver cohesive and efficient market execution.
Leadership and Team Development
• Operate with strong ownership and follow‑through across all assigned initiatives.
• Acts as a resource and provide guidance, coaching, or context to colleagues with less experience when needed.
• Contribute to best practices within the broader WATCHMAN marketing organization, particularly in strategy, customer insight, and cross‑functional alignment.
Required qualifications:
• Bachelor's degree.
• Minimum of 7 years' relevant experience.
• Downstream experience (i.e. product management, sales engagement, and campaign strategy)
• Demonstrated success working as an integral member of cross functional teams and the ability to develop deep clinical expertise in a medical device product line.
• Demonstrated success supporting and/or managing complex projects.
• Ability to collaborate effectively in a dynamic, matrixed environment.
• Excellent communication and interpersonal skills.
Preferred qualifications:
• Master's degree or MBA.
Requisition ID: 636060
Minimum Salary: $ 125800
Maximum Salary: $ 239000
The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com— will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.
Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).
Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).
For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.
Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular, respiratory, digestive, oncological, neurological and urological diseases and conditions. Learn more at www.bostonscientific.com and follow us on LinkedIn .
Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.
Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.
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