VP of Revenue Marketing

• Build and execute a full-funnel B2B revenue marketing strategy, from awareness through pipeline creation, acceleration, and customer expansion.
• Lead and develop global demand generation, field marketing, and partner marketing teams, setting clear priorities and performance expectations.
• Own pipeline creation and acceleration targets, acquisition efficiency, conversion rates, and marketing’s contribution to revenue.
• Set the strategy for integrated programs across digital, events, partners, field marketing, and account-based channels.
• Connect sales-led and product-led growth by translating product usage, buyer intent, and account engagement into sales-ready opportunities.
• Define the enterprise narrative and segmentation strategy for Team and Enterprise plans.
• Establish a shared operating rhythm with Sales, Product, Product Marketing, Growth, Partnerships, and Customer Success.
• Build measurement, attribution, forecasting, experimentation, and reporting frameworks that inform investment and go-to-market priorities.
• Own annual and quarterly planning, including budgets, headcount, technology, agencies, and channel investment.
• Create a scalable global operating model that balances centralized capabilities with regional and market-specific execution.
• Represent marketing’s perspective to executive stakeholders, using data to align leaders and challenge assumptions.
• 10+ years of B2B marketing experience, including 5+ years leading revenue or demand generation teams.
• Experience leading global demand generation, field marketing, and partner marketing functions.
• Proven success building B2B marketing functions and scalable pipeline programs in high-growth, early-stage environments.
• Experience overseeing integrated programs that generate pipeline, accelerate opportunities, and grow customer relationships.
• Deep understanding of sales-led and product-led growth, including how to connect product signals, marketing engagement, and sales outreach.
• Track record of building operating models, including planning processes, governance, measurement, and reporting.
• Strong command of funnel metrics, attribution, forecasting, revenue analytics, and acquisition efficiency.
• Experience managing significant budgets, marketing technology, agencies, and external partners.
• Experience with CRM, HubSpot, marketing automation, intent, attribution, and analytics platforms.
• Familiarity with data governance principles, including data ownership, deduplication, and sources of truth.
• Experience applying AI to automate marketing workflows and accelerate execution.
• Strong people leadership, cross-functional influence, and executive communication skills.
• Location: This role will be onsite 5 days a week in San Francisco or New York.

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