Job description

Job Title: Lifecycle Marketing Senior Specialist Position Type: Permanent Location: San Francisco, CA (Hybrid – minimum 3 days in office) Salary Range / Rate: $105,000 – $140,000 (USD) + performance bonus + equity Job ID#: 170342 Contact: [email protected] Job Description: We are hiring a Lifecycle Marketing Senior Specialist to own and execute lifecycle programs for a fast-growing AI productivity platform used by 1.5M+ professionals worldwide. You will build and optimize automated journeys across email, push, and in-app messaging, using behavioral signals to drive user engagement, retention, and reactivation. Responsibilities: * Own lifecycle programs across onboarding, engagement, retention, and reactivation * Design and optimize automated journeys using behavioral segmentation and user signals * Analyze campaign performance using A/B tests, cohort trends, and engagement metrics and translate insights into improvements * Partner with product, data, and marketing teams to support launches and drive feature adoption * Develop lifecycle programs for both consumer users and professional/team use cases Requirements: * 3–5 years of experience in lifecycle marketing, CRM marketing, or growth marketing in a digital product or technology environment * Hands-on experience with marketing platforms such as Braze, Iterable, Customer.io, or similar * Strong understanding of segmentation, behavioral targeting, and lifecycle journey design * Analytical mindset with experience in A/B testing, campaign metrics, and cohort analysis * Exposure to both B2C and B2B or product-led environments is a plus

Requirements

Must-haves

Job Title: Lifecycle Marketing Senior Specialist
Position Type: Permanent
Location: San Francisco, CA (Hybrid – minimum 3 days in office)
Job ID#: 170342
Contact: [email protected]
Own lifecycle programs across onboarding, engagement, retention, and reactivation
Design and optimize automated journeys using behavioral segmentation and user signals
Analyze campaign performance using A/B tests, cohort trends, and engagement metrics and translate insights into improvements
Partner with product, data, and marketing teams to support launches and drive feature adoption
Develop lifecycle programs for both consumer users and professional/team use cases
3–5 years of experience in lifecycle marketing, CRM marketing, or growth marketing in a digital product or technology environment
Hands-on experience with marketing platforms such as Braze, Iterable, Customer.io, or similar
Strong understanding of segmentation, behavioral targeting, and lifecycle journey design
Analytical mindset with experience in A/B testing, campaign metrics, and cohort analysis

Nice-to-haves

Exposure to both B2C and B2B or product-led environments is a plus

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: jazzhr
Effort: medium