Job description

In this position.. . The On-Road Product Marketing Manager will play a pivotal role in shaping the future of one of Ford's most iconic nameplates for the Ford Racing specific variants. This role sits at the intersection of product strategy and brand storytelling driving input into cycle planning, product concepting, pricing and volume decisions, and go-to-market positioning, while leading the marketing campaigns that bring the Ford Racing Mustang story and other on-road products to life. You'll work closely with the Ford Blue Product Marketing Team, Mustang Brand Manager, Ford Blue Communications, and cross-functional product teams to ensure Mustang's marketing strategy stays as bold and competitive as the car itself. What you'll do... • Provide marketing input and support to the cycle planning process, including product concepting and content development for future Mustang programs • Support pricing and volume strategy, competitive set analysis, and target customer selection to inform product and market positioning • Contribute to the market equation, nomenclature, and branding decisions that define how Mustang shows up in the marketplace • Lead the development and execution of marketing campaigns that elevate the Mustang brand across all channels • Partner closely with Communications and the Mustang Brand Manager to ensure consistent, compelling storytelling from product concept through launch, and ensuring the Ford Racing narrative is clearly expressed You'll have... • Bachelor's degree in marketing, business, or a related field • 5-10 years of experience in product marketing, brand marketing, or a related field within the automotive or performance vehicle industry • Demonstrated experience contributing to cycle planning, product positioning, or go-to-market strategy • Strong understanding of branding principles, competitive analysis, and marketing campaign development • Excellent presentation, written, and verbal communication skills, with experience presenting to senior leadership • Proven ability to work cross-functionally with product, communications, and brand teams • Excellent project management experience Even better, you may have... • Passion for Mustang, performance vehicles, and the Ford Racing brand • Experience with pricing/volume strategy or market equation analysis in an automotive context • Track record of leading integrated marketing campaigns from concept through execution • Highly motivated self-starter with a flexible approach to working across fast-moving product timelines • Experience managing agency partners in support of campaign development You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply! As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including: • Immediate medical, dental, vision and prescription drug coverage • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more • Vehicle discount program for employees and family members and management leases • Tuition assistance • Established and active employee resource groups • Paid time off for individual and team community service • A generous schedule of paid holidays, including the week between Christmas and New Year’s Day • Paid time off and the option to purchase additional vacation time. This position is leadership level 6 and ranges from $115,500-$218,100. Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value. Internal applicants: moving into this role may result in an adjustment to your current compensation based on the posted pay range for this role, taking into consideration your qualifications and other relevant factors. For more information on salary and benefits, click here: fordcareers.co Visa sponsorship is not available for this position. Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660. This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid #FR1 #LI-DH1

Requirements

Must-haves

In this position.. .
What you'll do...
Provide marketing input and support to the cycle planning process, including product concepting and content development for future Mustang programs
Support pricing and volume strategy, competitive set analysis, and target customer selection to inform product and market positioning
Contribute to the market equation, nomenclature, and branding decisions that define how Mustang shows up in the marketplace
Lead the development and execution of marketing campaigns that elevate the Mustang brand across all channels
Partner closely with Communications and the Mustang Brand Manager to ensure consistent, compelling storytelling from product concept through launch, and ensuring the Ford Racing narrative is clearly expressed
You'll have...
Bachelor's degree in marketing, business, or a related field
5-10 years of experience in product marketing, brand marketing, or a related field within the automotive or performance vehicle industry
Demonstrated experience contributing to cycle planning, product positioning, or go-to-market strategy
Strong understanding of branding principles, competitive analysis, and marketing campaign development
Excellent presentation, written, and verbal communication skills, with experience presenting to senior leadership
Proven ability to work cross-functionally with product, communications, and brand teams
Excellent project management experience
Even better, you may have...
Passion for Mustang, performance vehicles, and the Ford Racing brand
Experience with pricing/volume strategy or market equation analysis in an automotive context
Track record of leading integrated marketing campaigns from concept through execution
Highly motivated self-starter with a flexible approach to working across fast-moving product timelines
Experience managing agency partners in support of campaign development
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
Immediate medical, dental, vision and prescription drug coverage
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more

Nice-to-haves

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Effort: medium

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Dental

Vision

Paid Time Off

Parental Leave