Proper Hospitality is seeking a Senior Designer to join our Los Angeles-based creative team.
Position Overview
This is a senior, hands-on design and art direction role for someone with exceptional creative instincts, a strong design sensibility, and the ability to bring brand identities to life across a range of digital and physical experiences.
Working closely with the Creative Director, the Senior Designer will play an integral role in growing and elevating Proper Hospitality’s design department, strengthening the visual identities of our hotels and F&B concepts, and helping shape how these brands are experienced across every touchpoint.
The ideal candidate is equally comfortable developing creative concepts and executing them with precision, from brand identity systems and editorial campaigns to printed collateral, environmental graphics, digital experiences, and photography.
This role will take ownership of design and art direction for a defined set of Proper properties and F&B concepts, building a deep understanding of each brand while contributing to launches, campaigns, and special projects across the broader portfolio.
Reporting to the Creative Director, this person will help translate the overarching creative vision into thoughtful, cohesive, and beautifully executed work while supporting the continued growth and evolution of the department.
Key Responsibilities
Design & Art Direction
• Lead design and art direction for hotel and F&B identities, property launches, brand campaigns, and high-visibility creative initiatives across the Proper Hospitality portfolio
• Develop, evolve, and maintain distinct visual identities for Proper’s hotels and F&B concepts, ensuring consistency while allowing each brand to retain its own personality and point of view
• Bring brand identities to life across digital and physical touchpoints, including websites, social campaigns, menus, signage, packaging, printed collateral, environmental graphics, and on-property experiences
• Remain hands-on in Figma, Adobe Creative Suite, and Canva, producing highly considered design work with exceptional attention to typography, composition, and detail
• Art direct photography and content production, collaborating with photographers, stylists, retouchers, and external creative partners to develop compelling visual narratives
• Translate photography, campaigns, and brand initiatives into cohesive editorial storytelling across digital and physical platforms
• Maintain and elevate Proper Hospitality’s design standards, ensuring creative output feels intentional, distinctive, and aligned with the broader brand vision
Creative Execution & Brand Development
• Partner closely with the Creative Director to translate creative briefs and strategic direction into fully realized design concepts and deliverables
• Take ownership of assigned projects from concept through production, balancing independent creative thinking with a collaborative approach
• Identify opportunities to refine and expand existing brand identities, creating stronger visual systems and more consistent experiences across properties
• Contribute to the continued growth of the design department by helping establish scalable creative processes, brand guidelines, templates, and shared design resources
• Manage multiple concurrent projects, maintaining a high standard of execution while communicating timelines, priorities, and production needs
Collaboration & Production
• Collaborate with the Creative Director, designers, Marketing, F&B, and property teams to deliver cohesive creative work across the portfolio
• Partner with the Digital Designer to ensure brand identities translate seamlessly across web, email, social, and other digital experiences
• Work with internal stakeholders and external vendors to execute printed materials, environmental applications, photography, and branded experiences
• Build and maintain relationships with photographers, stylists, fabricators, printers, and other creative production partners
• Participate in creative reviews, incorporating feedback thoughtfully while maintaining the integrity of the design direction
• Support junior designers through day-to-day collaboration, design feedback, and shared best practices, with formal mentorship and team development led by the Creative Director
Culture & Creative Perspective
• Contribute to a collaborative, thoughtful, and creatively ambitious design culture
• Bring a strong awareness of contemporary design, photography, architecture, fashion, hospitality, and culture to the work
• Stay curious about emerging creative tools, technologies, and workflows that can improve efficiency and expand creative possibilities
• Champion Proper Hospitality’s commitment to distinctive design, storytelling, and memorable guest experiences
Qualifications
• 5–7 years of professional experience in graphic design, brand identity, and art direction, with a portfolio demonstrating exceptional design craft and conceptual thinking
• Demonstrated experience developing and executing brand identities, campaigns, launches, or creative rollouts across multiple touchpoints
• Strong proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign), with working knowledge of Canva
• Exceptional understanding of typography, layout, visual hierarchy, and brand systems
• Experience translating brand identities across both digital and physical applications, with an understanding of print production, materials, and fabrication
• Experience art directing photography, including working with photographers, stylists, and production teams
• Ability to take a creative brief from initial concept through final execution with a high degree of independence and attention to detail
• Strong organizational and communication skills, with the ability to balance multiple projects and collaborate across departments
• A refined visual sensibility and a genuine appreciation for design, hospitality, culture, and storytelling
Preferred Skills
• Experience working with hospitality, lifestyle, fashion, travel, or culturally driven consumer brands
• Experience designing for hotels, F&B concepts, or other physical environments, including signage, menus, packaging, and branded guest experiences
• Familiarity with digital design systems, website design, and creative workflows within Figma
• Motion design or video editing experience using After Effects, Premiere, or similar tools
• Photography skills, including the ability to shoot smaller activations, events, or editorial content
• Experience incorporating AI-assisted creative tools and emerging technologies into design workflows
• An established network of creative collaborators, photographers, production vendors, and fabricators
Salary
• $130,000
Proper Perks & Benefits
Culture of Growth & Belonging
• Culture of Growth : A collaborative, design-forward environment that values creativity, intelligence, and curiosity — where learning and excellence are a daily practice.
• Diversity, Equity, Inclusion & Belonging : We honor individuality while fostering a culture of respect and belonging across all teams.
• Community Engagement : Opportunities to give back through local volunteerism, sustainability, and charitable partnerships.
Health & Wellness
• Comprehensive Health Coverage : Medical, dental, and vision plans through Aetna, designed to fit a range of personal and family needs.
• Wellness Access : Company-subsidized memberships with Equinox and ClassPass, plus wellbeing workshops and mental health resources.
• Employee Assistance Program (EAP) : Confidential support for emotional wellbeing, financial planning, and life management through Unum.
Time Off & Flexibility
• Paid Time Off : Flexible PTO plus 11 paid holidays each year for corporate team members.
• Paid Parental Leave : Paid time off for eligible employees welcoming a new child through birth, adoption, or foster placement.
• Flexible Work Practices : Hybrid schedules for eligible roles and an emphasis on work-life balance.
Financial Wellbeing & Core Protections
• 401(k) Program : Company match of 50% of employee deferrals, up to the first 4% of eligible compensation.
• Employer-Paid Life & Disability Insurance : Core protections with optional additional coverage.
• Financial Education : Access to planning tools and workshops to support long-term stability and growth.
Lifestyle & Travel Perks
• Hotel Stay Benefits : 75% off BAR (floor of $100) across the Proper portfolio.
• Design Hotels Partnership : 50% off participating Marriott Design Hotels.
• Dining Discounts : 75% off food & beverage at all Proper Hospitality outlets.
• Lifestyle Perks : Complimentary or subsidized parking, cell phone reimbursement, and exclusive hospitality and retail discounts.
Why Join Proper Hospitality
At Proper, we build experiences that move people — and that begins with the team behind them. As a best-in-class employer, we’re committed to creating one of the Best Places to Work in hospitality by nurturing a culture where creativity, excellence, and humanity thrive together.
Everything we do is grounded in the belief that hospitality is more than a profession — it’s an opportunity to care for others and make lives better. Guided by the Pillars of Proper , we show up with warmth and authenticity (Care Proper), strive for excellence in everything we do (Achieve Proper), think creatively and resourcefully (Imagine Proper), and take pride in the style and culture that make us who we are (Present Proper).
Our Commitment: Building the Best Place to Work
Our Best Place to Work initiative is a living commitment — a continuous investment in our people, our culture, and our purpose. We listen, learn, and evolve together to create an environment where everyone feels empowered to imagine boldly, achieve confidently, care deeply, and present themselves authentically.
At Proper, joining the team means more than finding a job — it means joining a community that believes in building beautiful experiences together , for our guests and for one another.