Job description

Overview Are you passionate about driving growth for Microsoft's low-code application platform? We are seeking a Product Go-To-Market (GTM) Manager to lead and execute the Americas GTM strategy for Microsoft Power Platform, including Power Apps, Power Automate, Power Pages, and competitive positioning across the low-code, automation, and analytics stack. This role is pivotal in accelerating Power Platform growth, unlocking new revenue opportunities, and building repeatable sales success across the region. You will play a critical role in landing the first wave of low-code transformation wins, developing scalable win formulas, and enabling a highly skilled field organization to position and sell the value of the modern Power Platform portfolio at scale. As part of the Americas Business Applications Product GTM team within Sales Enablement & Operations (SE&O), you will translate Microsoft's worldwide commercial strategy into actionable regional execution plans, drive operational excellence, and champion a culture of ownership, agility, and cross-functional collaboration. This role requires a strong balance of strategic thinking, execution discipline, competitive acumen, and field engagement to drive measurable business impact across one of Microsoft's most strategic solution areas. We are part of the Americas Sales Enablement & Operations (SE&O) organization with the objective of engineering scale and consistency across go-to-market strategy, operations, customer and partner experience. The Sales Enablement & Operations team plays an essential role in translating Microsoft's worldwide commercial strategy into regional execution plans, with this role specifically focused on accelerating Power Platform growth, field readiness, and cross-product strategy execution. This Role In this role, you will lead the Americas strategy for Microsoft Power Platform, including Power Apps, Power Automate, Power Pages, and competitive positioning across low-code, automation, and analytics. Power Platform is Microsoft's low-code platform for customers who need to build customized business applications, automation, and insights - distinct from packaged CRM (Dynamics 365) and from custom agent development (Copilot Studio). You will drive go-to-market design, field enablement, and growth strategies focused on expanding Power Apps Premium seat and monthly active user (MAU) growth, scaling Power Automate (cloud flows and RPA), and growing Power Pages adoption, while building scalable competitive plays across all major competitors and regions. You will work closely with Worldwide and select Operating Units to unlock growth opportunities within Microsoft's existing customer base while serving as a trusted compete expert for the broader Business Applications portfolio. You will be responsible for developing repeatable sales motions, enabling field readiness, and creating effective strategies to land new product narratives at scale. Additionally, you will identify new opportunities for capabilities such as Power Automate process mining, AI Builder, and Power Pages to expand platform consumption and serve as strategic onramps into broader Power Platform adoption. Success in this role requires strong cross-functional orchestration across Dynamics 365, Copilot Studio, Security, Azure, Field Sales, EPS, CMO, and Worldwide teams to drive integrated solution strategies, field alignment, and measurable business outcomes. While you will serve as a key advocate for Microsoft Power Platform and associated growth motions, your primary deliverable is building and executing strategies that deliver sustainable revenue impact, strengthen Microsoft's competitive position, and accelerate adoption of Microsoft's low-code application platform. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. Responsibilities 1. GTM Strategy, Program Innovation & Design • Own and deliver the GTM strategy for Microsoft Power Platform across Power Apps, Power Automate, and Power Pages, including program design, launch, and ongoing iteration to maximize revenue growth, seat and consumption expansion, and competitive market share. • Identify and drive new program innovation in partnership with Programs, Segment, Worldwide, and Operating Unit teams to accelerate adoption of Power Platform and related Business Applications solutions. • Build and refine scalable sales motions, repeatable win formulas, and competitive plays to accelerate low-code transformation wins and long-term growth across the Americas. • Track program efficacy, analyze performance against KPIs, and provide actionable insights to inform ongoing strategy, field execution, and pipeline acceleration across Power Platform motions. 2. Sales Impact, Field Enablement & Advocacy • Ready the field to land Power Platform narratives, drive measurable impact for sales teams, and ensure execution readiness across the Americas for Power Apps, Power Automate, Power Pages, and competitive displacement motions. • Lead enablement initiatives including field readiness, community calls, compete training, strategic field engagement, and cross-team orchestration to increase seller capability and consistency. • Act as the primary sponsor and evangelist for Power Platform strategy and competitive positioning, leveraging customer insights, industry trends, and field feedback to develop differentiated messaging and sales plays. • Develop localized competitive strategies and position Microsoft's low-code application platform value proposition effectively across internal and external audiences. 3. Stakeholder Management & Cross-Functional Collaboration • Partner with Sales, EPS, CMO, WW teams, Operating Units, and other key stakeholders to ensure alignment, accountability, prioritization, and resource allocation across Power Platform priorities. • Orchestrate strategic plans locally and with Worldwide teams while supporting business reviews, pipeline management, and executive updates as needed. • Drive cross-product solution narratives and field orchestration across Dynamics 365, Copilot Studio, Azure, Security, and broader Business Applications solution areas to unlock integrated customer value, ensuring clean handoffs along the continuum from packaged CRM to low-code build to custom agents. • Partner across CSA, ABS, and specialist organizations to support customer storytelling, competitive insights, field best practice sharing, and scalable win replication. 4. Revenue Growth & Market Leadership • Drive Power Platform growth strategies focused on Power Apps Premium seat and MAU expansion, Power Automate and RPA consumption, Power Pages growth, and competitive displacement to achieve and exceed revenue targets (e.g., X revenue target, X seat/MAU growth target, X new app/automation wins, X pipeline impact). • Identify and execute growth opportunities within Microsoft's existing customer base while accelerating new customer acquisition through competitive GTM motions and cross-sell opportunities. • Develop and scale strategic onramps that expand Power Platform consumption, such as Power Automate process mining, AI Builder, and Power Pages, and partner with adjacent solution areas (Dynamics 365 for CRM, Copilot Studio for custom agents) to deliver end-to-end customer value. • Serve as the compete expert across low-code and intelligent automation, enabling the field with differentiated positioning, competitive response strategies, and actionable insights across key competitors (e.g., Salesforce Platform, ServiceNow, UiPath, OutSystems, Mendix, Pega, Google AppSheet) and regions. • Other • Embody our Culture and Values Qualifications Required/Minimum Qualifications 5+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience. Additional or Preferred Qualifications • Experience managing and expanding a product/solution portfolio and driving sales enablement at scale. • Familiarity with low-code platforms, business process automation, RPA, or business intelligence (e.g., Power Platform, Power Apps, Power Automate, Power Pages). • Strong business analysis skills (financials, sales processes, KPIs). • Excellent storytelling skills and ability to translate complex ideas for diverse audiences. • Effective stakeholder management skills across matrix organizations. • Cross-group collaboration, executive communication, storytelling skills, and the ability to translate complex ideas for various audiences. • Efficient Business Analysis Skills (understands financials, sales processes, scorecards and key performance indicators). • Proven track record of launching and scaling new products, ideally in cloud, SaaS, low-code, or business applications soluti • Expertise in GTM planning, program design, and execution within a complex, matrixed organization. • Strong project/program management skills; entrepreneurial and results-oriented mindset. • Ability to test, iterate, and optimize programs quickly based on data and field feedback. • Effective stakeholder management and executive presence; skilled at cross-group Field Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: careers.microsoft.com This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled. Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

Requirements

Must-haves

GTM Strategy, Program Innovation & Design
Identify and drive new program innovation in partnership with Programs, Segment, Worldwide, and Operating Unit teams to accelerate adoption of Power Platform and related Business Applications solutions.
Build and refine scalable sales motions, repeatable win formulas, and competitive plays to accelerate low-code transformation wins and long-term growth across the Americas.
Track program efficacy, analyze performance against KPIs, and provide actionable insights to inform ongoing strategy, field execution, and pipeline acceleration across Power Platform motions.
Sales Impact, Field Enablement & Advocacy
Lead enablement initiatives including field readiness, community calls, compete training, strategic field engagement, and cross-team orchestration to increase seller capability and consistency.
Act as the primary sponsor and evangelist for Power Platform strategy and competitive positioning, leveraging customer insights, industry trends, and field feedback to develop differentiated messaging and sales plays.
Develop localized competitive strategies and position Microsoft's low-code application platform value proposition effectively across internal and external audiences.
Stakeholder Management & Cross-Functional Collaboration
Partner with Sales, EPS, CMO, WW teams, Operating Units, and other key stakeholders to ensure alignment, accountability, prioritization, and resource allocation across Power Platform priorities.
Orchestrate strategic plans locally and with Worldwide teams while supporting business reviews, pipeline management, and executive updates as needed.
Partner across CSA, ABS, and specialist organizations to support customer storytelling, competitive insights, field best practice sharing, and scalable win replication.
Revenue Growth & Market Leadership
Identify and execute growth opportunities within Microsoft's existing customer base while accelerating new customer acquisition through competitive GTM motions and cross-sell opportunities.
Embody our Culture and Values
Required/Minimum Qualifications
5+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience.
Experience managing and expanding a product/solution portfolio and driving sales enablement at scale.
Familiarity with low-code platforms, business process automation, RPA, or business intelligence (e.g., Power Platform, Power Apps, Power Automate, Power Pages).
Strong business analysis skills (financials, sales processes, KPIs).
Excellent storytelling skills and ability to translate complex ideas for diverse audiences.
Effective stakeholder management skills across matrix organizations.
Cross-group collaboration, executive communication, storytelling skills, and the ability to translate complex ideas for various audiences.

Nice-to-haves

Additional or Preferred Qualifications

Application prep

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Keywords to mirror

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