Marketing Manager
ZyVet Animal Health Inc· Pharmaceuticals· Sep 28, 2026 · 29d ago
Pennington, NJ
In office
Full-time
Manager
$101K–$134K est.
5+ years exp
Job description
RESPONSIBILITIES:
Trade Show & Event Management
· Plan, coordinate, and execute national, regional, and distributor trade shows, conferences, and customer events.
· Manage event logistics including booth design, promotional materials, sponsorships, registrations, shipping, staffing schedules, and on-site support.
· Coordinate pre-show and post-show communications and lead follow-up activities with the sales team.
· Track event budgets, ROI, attendee engagement, and lead generation metrics.
· Maintain an annual trade show and sales meeting calendar and ensure alignment with strategic business objectives.
Promotional Material & Sell Sheet Development
· Develop and maintain products sell sheets, brochures, flyers, digital assets, and customer-facing promotional materials.
· Collaborate with product management, regulatory, and sales teams to ensure messaging accuracy and compliance.
· Partner with external agencies and graphic designers to create compelling marketing collateral.
· Ensure brand consistency across all materials and customer touchpoints.
Campaign Management
· Plan, execute, and optimize integrated marketing campaigns across email, digital, social media, distributor channels, and events.
· Develop campaign briefs, timelines, messaging, and performance metrics.
· Coordinate content creation and campaign deployment to support product launches, promotions, and strategic initiatives.
· Monitor campaign effectiveness and provide recommendations for continuous improvement.
· Analyze marketing performance data and prepare reports for leadership.
Distributor Communications
· Serve as the primary marketing liaison for distributor partners.
· Develop distributor-focused communications, promotional programs, sales enablement tools, and campaign support materials.
· Coordinate distributor marketing activities, co-op marketing initiatives, and promotional opportunities.
· Ensure distributors are informed of product updates, campaigns, launches, and marketing resources.
· Build strong relationships with distributor marketing and sales teams to increase program participation and sales performance.
Cross-Functional Collaboration
· Partner closely with sales, product management, veterinary technical teams, and customer service to support commercial objectives.
· Assist in the development and execution of annual marketing plans and budgets.
· Support product launches and ongoing brand growth initiatives.
· Manage multiple projects simultaneously while meeting deadlines and budget requirements.
Requirements
QUALIFICATIONS – SKILLS & REQUIREMENTS:
· 5+ years of marketing experience, preferably in animal health, veterinary, healthcare, agriculture, or related industries.
· Strong project management and organizational skills.
· Excellent written, verbal, and presentation communication skills.
· Proficiency in Microsoft Office Suite, marketing automation tools, and CRM platforms.
· Familiarity with Photoshop, Graphic Design, MailChimp.
EDUCATION & EXPERIENCE:
· Bachelor’s degree in marketing, communications, business, or related field.
· Experience managing trade shows, customer events, and promotional programs.
· Experience developing sales collateral, sell sheets, and marketing communications.
· Knowledge of digital marketing platforms, email marketing, and marketing analytics.
· Experience managing outside agencies, vendors, and creative resources.
Preferred
· Experience working with veterinary, animal health, pharmaceutical, or agricultural distribution channels.
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