Job description

About Atlassian Atlassian unleashes the potential of every team. Our products—Jira, Confluence, and the Teamwork Collections—are trusted by millions of users worldwide to drive collaboration, innovation, and business growth. We’re bold, optimistic, and practical—with a wink. Join us and help teams everywhere do the best work of their lives. About the Role We’re seeking a strategic, creative, and data-driven leader to head our Product Marketing team for Jira, Atlassian’s flagship product. You’ll lead a team of product marketers responsible for defining Jira’s narrative in the marketing, running top-of-funnel brand campaigns, onboarding and activating new customers, and creating content that drives organic growth and enabling sales with selling Jira along our other solutions. This role is pivotal in shaping how millions of users discover, learn about, and succeed with Atlassian’s flagship products. You’ll partner closely with Product, Brand, Growth, and Analytics teams to deliver measurable business impact and set the standard for product-led growth in SaaS. Working at Atlassian Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. What You’ll Do • Lead and inspire a team of Product Marketing Managers focused on the full customer journey—from awareness to activation and engagement. • Own the strategy and execution for Atlassian’s product marketing flywheel: • Partner closely with product and leadership to develop and take Jira’s AI story to market. • Partner with Growth to develop and optimize the self-serve motion • Drive top-of-funnel brand and demand generation campaigns. • Oversee onboarding and activation programs to ensure new customers realize value quickly. • Build and scale content programs (SEO, thought leadership, templates, guides) to drive organic traffic and engagement. • Partner cross-functionally with Product, Brand, Growth, and Analytics to align on goals, share insights, and deliver integrated go-to-market strategies. • Champion experimentation and data-driven decision making to continuously improve marketing performance and customer outcomes. • Mentor and develop a high-performing team, fostering a culture of collaboration, innovation, and growth. • Represent the voice of the customer and market, ensuring our messaging and experiences resonate with diverse audiences—from technical teams to business leaders About You • 12+ years of experience in product marketing, growth marketing, or related roles in SaaS or technology companies. • Proven success leading and developing high-performing marketing teams. • Deep expertise in web, content, and digital marketing, with a track record of driving measurable growth through organic and paid channels. • Experience building and executing top-of-funnel brand and demand generation campaigns. • Strong understanding of onboarding, activation, and customer lifecycle marketing. • Data-driven mindset with experience using analytics to inform strategy and optimize performance. • Exceptional communication, collaboration, and stakeholder management skills. • Passion for Atlassian’s mission and products; experience with Jira, Confluence, or similar collaboration tools is a plus. • Comfortable working in a fast-paced, highly cross-functional, and global environment. Benefits & Perks Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits . About Atlassian At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together. We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines. To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them. To learn more about our culture and hiring process, visit go.atlassian.com/crh . In line with local law, identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes. At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. We follow consistent hiring practices and account for each candidate's skills, knowledge, and experience when setting base pay within the range. Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. This role may also be eligible for benefits, bonuses, commissions, and equity.

Requirements

Must-haves

Working at Atlassian
What You’ll Do
Lead and inspire a team of Product Marketing Managers focused on the full customer journey—from awareness to activation and engagement.
Own the strategy and execution for Atlassian’s product marketing flywheel:
Partner closely with product and leadership to develop and take Jira’s AI story to market.
Partner with Growth to develop and optimize the self-serve motion
Drive top-of-funnel brand and demand generation campaigns.
Oversee onboarding and activation programs to ensure new customers realize value quickly.
Build and scale content programs (SEO, thought leadership, templates, guides) to drive organic traffic and engagement.
Partner cross-functionally with Product, Brand, Growth, and Analytics to align on goals, share insights, and deliver integrated go-to-market strategies.
Champion experimentation and data-driven decision making to continuously improve marketing performance and customer outcomes.
Mentor and develop a high-performing team, fostering a culture of collaboration, innovation, and growth.
Represent the voice of the customer and market, ensuring our messaging and experiences resonate with diverse audiences—from technical teams to business leaders
12+ years of experience in product marketing, growth marketing, or related roles in SaaS or technology companies.
Proven success leading and developing high-performing marketing teams.
Deep expertise in web, content, and digital marketing, with a track record of driving measurable growth through organic and paid channels.
Experience building and executing top-of-funnel brand and demand generation campaigns.
Strong understanding of onboarding, activation, and customer lifecycle marketing.
Data-driven mindset with experience using analytics to inform strategy and optimize performance.
Exceptional communication, collaboration, and stakeholder management skills.
Comfortable working in a fast-paced, highly cross-functional, and global environment.

Nice-to-haves

Passion for Atlassian’s mission and products; experience with Jira, Confluence, or similar collaboration tools is a plus.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

jiraaigo

Platform: atlassian
Effort: medium