Growth Marketing Lead, Marketplace at Wonderschool

Job description

About Wonderschool Wonderschool is a marketplace connecting families with high-quality early childhood education providers. We help educators launch and grow childcare programs, and we help parents find the right care for their kids. We are hiring a marketing leader to own growth on both sides of that marketplace. The Role You will own acquisition for both sides of our marketplace: parents and providers. On the parent side, that means performance marketing, conversion optimization, and AI-powered personalization. On the provider side, it means grassroots recruiting: weekend events, community outreach, and social campaigns that get educators excited to join. This is a hands-on role for someone who can run a Saturday morning event for moms and then go deep on funnel analytics Monday morning. What You'll Do Parent growth Own the parent acquisition funnel: paid ads, landing pages, and on-platform conversion. You will be moving things around on the website constantly to improve conversion rates. Use AI tools to personalize and scale the parent experience, from ad creative to lifecycle messaging. Understand the demographics of the families we serve and tailor messaging by community, income level, and geography. Provider growth Plan and run weekend events that reach moms, teachers, and aspiring childcare providers. Recruit teachers and educators onto the platform through events, social ads, and community partnerships. Build repeatable systems for provider recruiting and onboarding so it scales beyond one-off pushes. Systems and measurement Build the systems, playbooks, and measurement infrastructure for growth, not just campaigns. Own the numbers: CAC, conversion rates, payback, and unit economics across both sides of the marketplace. Work closely with product and engineering on the website and funnel. Who You Are Deeply analytical. You are comfortable with finance concepts and can model CAC, LTV, and payback without help. Technically fluent. You understand enough computer science to work well with engineers and reason about how the platform drives conversion. Genuinely good with people. You can run an event for moms on a Saturday and enjoy it. Strong on social media, both paid and organic, with a track record of campaigns that drove real acquisition. Demographically savvy: you know how to adapt messaging across very different communities. A systems builder. You would rather build a machine than run the same play twice by hand. Hands-on with AI tools and excited to apply them to marketing and the parent experience. Nice to Have Experience at a two-sided marketplace. Early childhood education, childcare, or edtech familiarity. Experience recruiting educators or similar supply-side audiences. Location and Compensation Location: In-person, 5-6 days a week in our Rincon Hill, San Francisco office. Compensation: Competitive market rate plus meaningful equity.

Requirements

Must-haves

Parent growth
Own the parent acquisition funnel: paid ads, landing pages, and on-platform conversion. You will be moving things around on the website constantly to improve conversion rates.
Use AI tools to personalize and scale the parent experience, from ad creative to lifecycle messaging.
Understand the demographics of the families we serve and tailor messaging by community, income level, and geography.
Provider growth
Plan and run weekend events that reach moms, teachers, and aspiring childcare providers.
Recruit teachers and educators onto the platform through events, social ads, and community partnerships.
Build repeatable systems for provider recruiting and onboarding so it scales beyond one-off pushes.
Systems and measurement
Build the systems, playbooks, and measurement infrastructure for growth, not just campaigns.
Own the numbers: CAC, conversion rates, payback, and unit economics across both sides of the marketplace.
Work closely with product and engineering on the website and funnel.
Deeply analytical. You are comfortable with finance concepts and can model CAC, LTV, and payback without help.
Technically fluent. You understand enough computer science to work well with engineers and reason about how the platform drives conversion.
Genuinely good with people. You can run an event for moms on a Saturday and enjoy it.
Strong on social media, both paid and organic, with a track record of campaigns that drove real acquisition.
Demographically savvy: you know how to adapt messaging across very different communities.
A systems builder. You would rather build a machine than run the same play twice by hand.

Nice-to-haves

Experience at a two-sided marketplace.
Early childhood education, childcare, or edtech familiarity.
Experience recruiting educators or similar supply-side audiences.
Location and Compensation
Location: In-person, 5-6 days a week in our Rincon Hill, San Francisco office.
Compensation: Competitive market rate plus meaningful equity.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aigo

Platform: greenhouse
Effort: quick