Job description

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Seattle, Washington D.C., Raleigh, London, and Amsterdam. At Plaid, Product Marketing plays a pivotal role across the entire product lifecycle—from shaping product strategies and defining target audiences, to ensuring successful product launches and market adoption. We collaborate closely with Product, Sales, and Marketing teams, creating compelling narratives, influencing product direction based on customer feedback, and driving go-to-market strategies that align with our business goals and customer needs. As a Product Marketing Manager for Payments, you’ll help bring Plaid’s vision for bank payments to life: making us the method of choice for Billers, Fintechs, and Financial Institutions. Our mission is to harness Plaid’s network—spanning coverage, intelligence, and conversion—to deliver seamless, secure, and intelligent payment experiences. This role is central to accelerating adoption, scaling product impact, and redefining how money moves across the financial ecosystem. Responsibilities: - Craft clear, compelling positioning and messaging highlighting the unique value of Plaid’s solutions - Conduct ongoing competitive analysis and research to inform product positioning, identify new opportunities, and ensure Plaid maintains a clear competitive advantage. - Partner closely with the Product team to deeply understand product features and capabilities, translating technical concepts into impactful, easy-to-understand customer-facing content. - Collaborate cross-functionally with Sales, Marketing, Enablement, Design, and Communications teams to create and distribute compelling collateral (presentations, case studies, one-pagers, blog posts, webinars, website updates, etc.) - Work with our Marketing teams to build integrated campaigns targeting key customer segments to accelerate product adoption and expansion. Qualifications: - 6+ years of experience with 3+ years in product marketing or other strategic GTM role at a B2B software company - Thoughtful, strategic thinker with a bias for action; comfortable operating in a fast-moving environment with a high degree of ambiguity - Outstanding written communication skills – comfortable developing marketing and sales collateral, as well articulating our strategy with internal stakeholders (e.g. business case, narrative) - Strong presence and verbal communicator – comfortable engaging with leaders at the largest fintechs and financial institutions in the U.S. - Proven success in launching new solutions and driving market adoption - Desire to engage deeply with cross-functional partners across Product, Marketing, and Sales - Fintech payments experience, especially in a fast-paced environment, is a strong nice-to-have Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid! Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com. Please review our Candidate Privacy Notice here plaid.com. Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

Requirements

Must-haves

Craft clear, compelling positioning and messaging highlighting the unique value of Plaid’s solutions
Conduct ongoing competitive analysis and research to inform product positioning, identify new opportunities, and ensure Plaid maintains a clear competitive advantage.
Partner closely with the Product team to deeply understand product features and capabilities, translating technical concepts into impactful, easy-to-understand customer-facing content.
Work with our Marketing teams to build integrated campaigns targeting key customer segments to accelerate product adoption and expansion.
6+ years of experience with 3+ years in product marketing or other strategic GTM role at a B2B software company
Thoughtful, strategic thinker with a bias for action; comfortable operating in a fast-moving environment with a high degree of ambiguity
Outstanding written communication skills – comfortable developing marketing and sales collateral, as well articulating our strategy with internal stakeholders (e.g. business case, narrative)
Strong presence and verbal communicator – comfortable engaging with leaders at the largest fintechs and financial institutions in the U.S.
Proven success in launching new solutions and driving market adoption
Desire to engage deeply with cross-functional partners across Product, Marketing, and Sales

Nice-to-haves

Fintech payments experience, especially in a fast-paced environment, is a strong nice-to-have

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: ashby
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)