Responsibilities
Responsibilities :
• Support the day-to-day execution of Search and Programmatic campaigns across multiple ELC brands, including setup, trafficking, QA, launch, and ongoing maintenance. • Monitor campaign pacing and performance against KPIs; flag issues and opportunities promptly and recommend next steps.
• Implement routine optimizations to targeting, bids, budgets, placements, and/or creative based on performance trends and established best practices.
• Assist with the development of all on-site advertising plans, translating broader strategy into clear campaign activations. • Partner with the Executive Director, brand marketing leads, and agency or retailer contacts to coordinate campaign inputs, timelines, and approvals.
• Support recommendations on targeting, creative, and platform settings by gathering relevant data and summarizing key considerations.
• Complete campaign setup, trafficking, and execution accurately and on schedule, ensuring creative, targeting, tracking, and budgets align with approved plans.
• Conduct regular checks and optimizations to improve campaign performance, efficiency, and delivery.
• Prepare recurring performance reports and campaign summaries that clearly communicate results, key insights, and recommended actions. • Maintain accurate reporting files, pacing trackers, and campaign documentation; help ensure data is consistent and easy for stakeholders to use.
• Use campaign performance insights to support future planning, testing, and budget allocation discussions.
• Track Advertising budgets and spend in partnership with the Amazon CA Media Lead, escalating pacing or financial concerns as needed. • Support forecasting, pacing, and reconciliation processes and help identify opportunities for budget reallocation.
• Stay informed on emerging trends, technologies, and best practices in digital display and video advertising.
• Test and adopt new tools, data capabilities, and media approaches that can improve campaign effectiveness, with direction from the manager.
• Participate in cross-functional planning sessions, performance reviews, and innovation initiatives; share updates and follow through on assigned actions.
Qualifications
• 2-4 years of experience in performance marketing, digital media, paid search, programmatic advertising, or a related field
• Hands-on experience with campaign setup, optimization, pacing, reporting, and performance analysis
• Strong attention to detail, organization, communication, and comfort working with spreadsheets and marketing platforms.