We are seeking an Associate Product Manager responsible for maximizing revenue and profitability of a portion of our Label Printing Systems portfolio. The Associate Product Manager will be responsible for supporting and executing plans to grow their portfolio from cradle-to-grave, including ideation, business case development, product design, product development, commercial launch, growth, maturity, decline, and EOL. Their time will be split between new product development support and product lifecycle management.
• Support the development and implementation of a long-term new product development roadmap.
• Support the development and implementation of plans to maximize revenue and profitability for existing products from product introduction, growth, maturity, decline, and end of life.
• Gather and analyze customer insights via Voice of the Customer (VOC), quantitative research, and focus groups resulting in better meeting diverse customer needs and developing more accurate business cases.
• Understand and support management of product category Profit & Loss (P&L).
• Gather knowledge about the competitive environment that drives action to Sales, Marketing and R&D.
• Support and execute commercialization strategies to maximize success of new product launches using an omni-channel approach using direct sales and distributors.
• Participate in developing product pricing and positioning strategies to maximize profit as needed.
• Serve as an advocate for your product line by engaging with cross-functional partners including sales, marketing, channel teams, operations, R&D, and regional product leaders.