Do you enjoy turning a good idea into a campaign that reaches the right people and gets results? Are you comfortable writing the copy, managing the details, and helping colleagues decide where to focus?
The Illinois CPA Society (ICPAS) is seeking a Manager, Product Marketing to develop and lead marketing campaigns for our membership, education programs, events, and services. You’ll work closely with the Director of Marketing and Communications, serve as a marketing partner to teams across ICPAS, and help turn organizational priorities into clear, audience-focused plans. You’ll also lead our social media efforts and supervise our Specialist, Digital Marketing Operations.
What You’ll Do
Plan and Lead Campaigns
• Develop marketing plans that connect audience needs with participation, membership, and revenue goals.
• Partner with colleagues to define each campaign’s audience, message, timing, and measures of success.
• Recommend the right channels and level of effort, then manage projects from planning through launch.
Create Marketing That Connects
• Develop campaigns across email, web, social media, print, video, and other channels.
• Write and edit clear, compelling copy that reflects the ICPAS brand and moves audiences to act.
• Coordinate with colleagues and external partners to keep campaigns accurate, cohesive, and on schedule.
Own Social Media
• Lead ICPAS’ social media strategy, editorial calendar, content, and performance goals.
• Create and publish content that supports our programs, members, advocacy work, and brand.
• Guide paid social campaigns and use results to improve what we do next.
Use Results to Improve
• Set campaign goals, track performance, and share useful insights with colleagues.
• Use audience data, testing, and past results to improve messaging, timing, and channel choices.
• Recommend what to continue, change, or try next.
Lead and Improve the Work
• Supervise and coach the Specialist, Digital Marketing Operations.
• Set clear priorities, manage deadlines, and take responsibility for the quality and results of your work.
• Build practical workflows and tools that help the team work effectively.
Requirements
What You'll Need to Succeed
We recognize that people develop skills and capabilities through many paths, including professional experience, education, certifications, volunteer leadership, military service, entrepreneurial experience, and other opportunities. If your background aligns with the needs of this role, we encourage you to apply. Successful candidates will demonstrate strength in the following areas:
• Strategic marketing judgment.
• Integrated campaign planning and execution.
• Digital marketing, marketing automation, and social media fluency.
• Strong writing and editing skills.
• Marketing analytics, reporting, and performance measurement.
• Project and workflow management.
• Collaboration across functions.
• Ownership, initiative, and operational discipline.
Qualifications
• Bachelor’s degree in marketing, communications, journalism, or a related field required, or an equivalent combination of education and experience.
• Five or more years of progressive marketing and communications experience.
• Demonstrated ability to develop marketing strategy, make sound recommendations, and manage integrated campaigns across multiple products, programs, services, or audiences.
• Strong marketing copywriting and editing skills, with the judgment to adapt messages for different audiences and channels. Familiarity with AP style a plus.
• Experience managing social media strategy, content planning, publishing, community monitoring, and performance measurement. Familiarity with paid digital media a plus.
• Experience using email marketing, CRM or marketing automation, web analytics, and social media management or analytics tools.
• Experience working in Adobe Creative Suite, Canva, or similar content and design tools a plus.
• Strong project management, prioritization, and stakeholder communication skills, including the ability to set expectations and address competing demands.
• Experience supervising, coaching, or directing the work of others.
• Association, nonprofit, professional or financial services, or education marketing experience preferred.
Why Work for ICPAS?
We offer a flexible, supportive environment focused on professional growth:
• Hybrid schedule with the opportunity to work remotely up to three days per week.
• Convenient downtown Chicago office.
• 35-hour workweek with half-day Fridays during the summer.
• Casual dress code.
• Comprehensive medical, dental, vision, disability, and life insurance.
• 401(k) with up to a 6% company contribution.
• Unlimited vacation time, paid sick time, and paid holidays.
ICPAS is an equal opportunity employer committed to building a diverse and inclusive workplace. We encourage candidates of all backgrounds and experiences to apply. We value the perspectives, skills, and experiences each individual brings and believe they strengthen our organization and the profession we serve.